Design Islandstudentskim dowdchongho leescott sykorateachermiso kimcourseconceptual modelscarnegie mellon universityspring...
Spider diagramming everything related to an island ever!
Narrowing down to affinity diagrams of design related things.
Focusing on the funny little moments we experience as designers.
What are all the disciplines?
How is this all related?
How can this be 3D and tell a visual story?
WWDBS (What Would Dick Buchanan Say?)
First draft of Model 1. The placement seems so... random.
Visual research for Model 2.3d Illustration with texture                                                   Random         ...
Inspiration for Model 2 – fun with Pixel Art!
First draft of Model 2. Pixel art will draw in an audience of designers.
Exploration of Model 1 arrangements.
Exploration of Model 2 visuals
DESIGN                                                                “ Design is the human power of conceiving, planning,...
behavioral scripts                                                                 systems   create                       ...
problem solving        Person to       Environment                                                                        ...
DESIGN                                                                                 Design Island Challenges           ...
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  1. 1. Design Islandstudentskim dowdchongho leescott sykorateachermiso kimcourseconceptual modelscarnegie mellon universityspring 2011
  2. 2. Spider diagramming everything related to an island ever!
  3. 3. Narrowing down to affinity diagrams of design related things.
  4. 4. Focusing on the funny little moments we experience as designers.
  5. 5. What are all the disciplines?
  6. 6. How is this all related?
  7. 7. How can this be 3D and tell a visual story?
  8. 8. WWDBS (What Would Dick Buchanan Say?)
  9. 9. First draft of Model 1. The placement seems so... random.
  10. 10. Visual research for Model 2.3d Illustration with texture Random flat projection LEGO ART PIXEL ART Possible Logoforms for items in the model Line Art Physcial Art
  11. 11. Inspiration for Model 2 – fun with Pixel Art!
  12. 12. First draft of Model 2. Pixel art will draw in an audience of designers.
  13. 13. Exploration of Model 1 arrangements.
  14. 14. Exploration of Model 2 visuals
  15. 15. DESIGN “ Design is the human power of conceiving, planning, and bringing to reality all of the products that serve human beings in the accomplishment of their individual and collective purposes.” — Dick Buchanan how the tribes connect Strategic Designers… consider ponder cultivate long term change Long term change begins innovation short term change with asking the right wholistic thinking questions to the right people. systematic approaches The designers role is strategic planning to facilitate conversations. qualitative & quantitative variables HUMAN BUSINESS practice create COMPUTER Game Designers… Service Designers… empathy for customers problem resolution strategies INTERACTION empathy for employees within businesses customer shadowing conversational consider ponder cultivate problem solving consider ponder cultivate level design A game is a problem-solving listening needs Services come to existence systems thinking virtual worlds activity, approached with service provider at the same moment they are empathy for customer a playful attitude. being provided and used. mechanics & technology experience The game is NOT the experience. Its like an improv performance. aesthetics & story The game enables the experience. touchpoints You can’t always predict what fun actors the customers will do. game balance behavioral scripts interest curve systems practice create practice create agile development games empathy for customers service blueprints iterative designs empathy for employees open beta testing customer shadowing playtesting conversational problem solving Person to Cosmos environments systems ideas cultures Person to values Person to Object Environment FINE ART Communication Designers… Interaction Designers… ARCHITECTURE signs activities symbols services words planning consider ponder cultivate images processes consider ponder cultivate message & meaning Data plus organization empathy for the user Object needs Experience is everything. empathy for user yields information. If user views rhetoric & narrative structure information and personally meaning making to Object stories The medium of design is time, for experience happens over time. channel connects with it, becomes behavior of interactive systems audience understanding. If a user integrates relationships between I am not the user. voice this knowledge into his or her people, products & services life, it becomes wisdom. user’s worldview color, grid, typography sound physical objects systems practice create practice create sketching presentations directed storytelling software interfaces layout logos wireframing applications production videos needs validation information systems advertisements brainstorming physical products magazines user testing environments websites rapid prototyping services books synthesis systems Industrial Designers… Web Designers… consider ponder cultivate consider ponder cultivate form Should one million of empathy for the user grids & templates What is the grid? client symbiosis COGNITIVEANTHROPOLOGY texture & color these exist in the world? a/b testing How strong is the call to action? context of use How will people feel about button styles Where will people click? SCIENCES this object in ten days, ten manufacturing months, ten years? call to actions materials scan patterns ergonomics usability practice create practice create user research physical objects sketching HTML sketching color Wireframes competitive analysis text Templates model making grid CSS prototyping empathy for client Sheets testing Written and designed by Kim Dowd, Chongho Lee and Scott Sykora for the course Conceptual Models with instructor Miso Kim. Carnegie Mellon University | March 2011
  16. 16. behavioral scripts systems create practice games empathy for customers empathy for employees customer shadowing conversational problem solving Person to Cosmos environments systems ideas cultures Person to values Person to Object Environment signs activities symbols services words planningvate images processes considor the user Object needs making to Object stories behavior of interacti relationships be people, products & user’s worldv physical objects systems
  17. 17. problem solving Person to Environment Interaction Designers… ARCHITECTURE activities services planning processes consider ponder cultivate needs Experience is everything. empathy for user stories The medium of design is time, behavior of interactive systems for experience happens over time. relationships between I am not the user. people, products & services user’s worldview systems practice create directed storytelling software interfaces wireframing applications needs validation information systems brainstorming physical products user testing environments rapid prototyping services synthesis systems Web Designers…consider ponder cultivategrids & templates What is the grid? client symbiosis COGNITIVE a/b testing How strong is the call to action? button styles Where will people click? SCIENCES call to actions scan patterns practice create sketching HTML color Wireframes text Templates grid CSS empathy for client Sheets
  18. 18. DESIGN Design Island Challenges Game Design Quest Service Design Quest Web Design Quest Find and collect the lens of surprise. Visit to giant tissue box in center of empathy square. Find the secret clearing in Participant Forest. Get temporary tattoo of logos, ethos and pathos. Observe a meeting of the Google Analytics Strategic Design Quest Create a design solution at a Make Tools party. Anonymous Recovery Group. Play hopscotch around logos, ethos and pathos diagram. Using glowing ball of innovation as play Interaction Design Quest Communication Design Questhow the tribes connect marker. Ask strangers to use your creation. Take notes on their Strap a giant pixel to your back and scale Mt. reactions. Synthesize data collected. Buchanan. At the top sacrifice the pixel by throwing it Write persona needs on Post-it Notes and affix to the into the lava. The smoke tendrils will inspire your next Persona Monument. project. Industrial Design Quest Descend the mountain fill out a short survey. Make a physical model of a toaster that responds to Collect enough Post-It notes from the Mine of Office the feelings within toaster users the world over. Supplies to offset your Post-It note footprint. Bring the toaster to the Guilt Corral and drop off your feelings about designs gone wrong. HUMANBUSINESS COMPUTER INTERACTION GAME DESIGN STRATEGIC DESIGN SERVICE DESIGN COMMUNICATIONFINE ART DESIGN ARCHITECTURE WEB DESIGN INTERACTION DESIGN INDUSTRIAL DESIGNANTHROPOLOGY COGNITIVE SCIENCES Written and designed by Kim Dowd, Chongho Lee and Scott Sykora for the course Conceptual Models with instructor Miso Kim. Carnegie Mellon University | March 2011

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