Mobile Marketing Trends for Event Professionals

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Colorado Festival and Events Association Spring Conference Blackhawk, CO, March 15, 2012

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Mobile Marketing Trends for Event Professionals

  1. 1. New Online & Mobile Marketing Trends
  2. 2. Mobile DevicesIn many othercountries,INTERNETis your phone…It is only a matter oftime in the U.S.before it will be the only internet
  3. 3. Mobile Devices: Smartphones • 1.5 billion of the worlds 4+ billion mobiles phones are now smartphones (40% in U.S.) • 3 billion are SMS enabled • In 2014, mobile internet usage will overtake desktop internet usage. • TODAY, more than 50% of all “local” searches are done from a mobile deviceThe Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  4. 4. Mobile Devices: Smartphones • 86% of mobile users are watching TV while using a mobile phone • 200+ million (1/3 of all users) access Facebook from a mobile device • 91% of all mobile internet use is “social” relatedThe Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  5. 5. www.OurMobilePlanet.com
  6. 6. Mobile Devices: Tablets • Apple’s iPad has 75% of the market share • It is predicted that the iPad and the Android Informa will be neck and neck at 38% in 2015 • Tablets are the NEW notebook/laptopThe Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  7. 7. Why Social?• Over 200 million people access Facebook via their phones• Who cares? - the office - the experience
  8. 8. Social & Location-BasedShopkick
  9. 9. Location-Based Marketing: Foursquare
  10. 10. Location-Based Marketing: Scvngr – do something
  11. 11. Location-Based Marketing: Yelp
  12. 12. Website
  13. 13. Mobile-Optimized Website
  14. 14. Case Study: Newport Beach Film Festival
  15. 15. Case Study: Newport Beach Film Festival
  16. 16. Applications
  17. 17. Event Specific Apps
  18. 18. QR Codes 2D barcodes that connect people with information,entertainment, and interactive experiences in the digital world.
  19. 19. Microsoft Tags 2D barcodes that connect people with information,entertainment, and interactive experiences in the digital world.
  20. 20. NFC (Near Field Communication)• File Sharing• Electronic Business Card• Electronic Money• Mobile Gaming• Friend-to-Friend
  21. 21. Bump (part 2)
  22. 22. Texting | SMS | MMS Mashable, Infographic, August 2010
  23. 23. Texting | SMS | MMS • SMS is the king of mobile messaging – 9 trillion text messages will be sent in 2012 • By 2016, application-to-person (A2P) messaging will overtake person-to-person text messaging (e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS.)Global mobile statistics 2011: mobiThinking
  24. 24. Advertising in Gaming: Who
  25. 25. Advertising in Gaming: How The in-game advertising market (advergaming) could grow to $1 billion globally by 2014!
  26. 26. Q&ADiscussion
  27. 27. THANK YOU! Kim Mears Mears Interactive 303.564.0494 kim@mearsinteractive.com twitter.com/kimonthefly Facebook.com/mearsinteractiveLinkedin.com/in/kimhughesmears

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