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How to Write an Engaging ABOUT Page

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Your website's ABOUT page is the second most visited page on your site, which means it's worth spending some time writing it. Here are several tips on just how to write your ABOUT page (first person not third, if you're hoping to build a client relationship) and what to include along with what is better left unsaid!

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How to Write an Engaging ABOUT Page

  1. 1. HOW TO WRITE AN ENGAGING ABOUT  PAGE   THE HUB LINE PRESENTS
  2. 2. SHOULD YOUR WRITE IN FIRST OR THIRD PERSON?   FIRST PERSON POV IS BEST AS THIS PAGE IS THE RELATIONSHIP BUILDER KEEP IT SHORT, SIMPLE & ON- POINT.  THIS IS NOT YOUR RESUME YORU ABOUT PAGE IS THE 2ND MOST VISITED PAGE ON A WEBSITE KEEP IT CONVERSATIONAL
  3. 3. YOUR ABOUT PAGE IS MORE ABOUT YOUR CLIENTS THAN YOU What service do you provide?  What value do you have to offer?  Why should they trust you? Add some professional history Share a bit of your personality Highlight your business values & brand Write as if your having a conversation          over coffee Focus on connecting with your visitors
  4. 4. THE AVERAGE PERSON SPENDS 5 - 7 SECONDS ON A WEBSITE   MAKE IT COUNT THE HUB LINE
  5. 5. INVITE YOUR VISITORS TO    TAKE ACTION  EVERY PAGE ON YOUR SITE SHOULD HAVE A CALL TO ACTION (CTA) Since the ABOUT page is one of your most important pages - you'll want to include a Call-to-Action (CTA). Remember this is the trust building page.  People buy from people they know, like and trust.  You cannot continue to build a relationship with your potential clients if you have no way to contact them.   Including a CTA by offering something of value will enable you to capture their email.
  6. 6. HOW DOES YOUR ABOUT PAGE MEASURE UP? TAKE THE ABOUT  PAGE QUIZ: 1.) Is it written in 1st person, with a conversational tone? 2.) Does it clearly state who you are and what you do?
  7. 7. HOW DOES YOUR ABOUT PAGE MEASURE UP? 3.) Does it have a clear Call-to- Action? 4.) Does it clearly state how you can be of benefit to others? 5.) Does it highlight your company values?
  8. 8. 6.) Does it reflect your personality? 7.) Would you want to do business with you?  And...the big question: THE ABOUT PAGE QUIZ 
  9. 9. KEY POINTS TO ADDRESS ON YOUR  ABOUT PAGE – Who are you? – Why are you in business? – How can you benefit others? – What action do you want your  website visitors to take? – What is your company's vision?
  10. 10. KEEP IT SIMPLE, FUN, ON POINT, SHOW A BIT OF YOUR PERSONALITY WHILE CLEARLY STATING WHAT YOUR BUSINESS IS ABOUT! HTTP://THEHUBLINE.COM – What are others saying about you? – Skip industry lingo – Humanize it. – Keep it conversational, professional but an easy, quickly read. 
  11. 11. Need help getting your business up and running online?  The free training series gives you the tools and steps necessary to quickly get your site online working for you!  Access it at: thehubline.com/free-training/  http://thehubline.com

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