Kimberly Kanary




Communications expert with proficiency in corporate communications,
     public and media relations, c...
Education


Completed entire education, including Master’s,
   in a combined total of just three years…
Education

                    Baldwin-Wallace College
 Bachelor of Arts    Speech Communication,
                    Magn...
Previous
Experience
Experience – 2000-2008
     National MS Society
   Communications Consultant



  Schill Landscaping & Lawncare
 Internal ...
Experience – 2000-2008
     National MS Society
   Communications Consultant         In 2000, career commenced from an
   ...
Experience – 2000-2008
     National MS Society
   Communications Consultant



  Schill Landscaping & Lawncare
 Internal ...
Experience – 2000-2008
     National MS Society               In 2003, joined The J.M. Smucker
   Communications Consultan...
Experience – 2000-2008
     National MS Society
   Communications Consultant
                                       Joined...
Experience – 2000-2008
     National MS Society
                                        Was recruited to National City
   ...
Current
Experience
Responsibilities

                         Brand Management


    Investor Relations                       Media Relations...
Responsibilities
                       Vice President of Corporate Communications

         Recruited back to Associated ...
Media Relations
Sample National, Regional, & Local Media Placements
Increased positive media placement by over 800% from
2...
Media Relations
Sample National, Regional, & Local Media Placements
Media Relations
Sample Key Trade Publication Placements
Media Relations
Sample Key Trade Publication Placements
Brand Management
Sample Elements of Brand Identity – BEFORE
Comprehensive Rebranding Initiative
Brand Management
Sample Elements of Brand Identity –
AFTER Comprehensive Rebranding
Initiative
Brand Management
Website BEFORE Redesign & Launch of Comprehensive Rebranding




                                        ...
Brand Management
Website BEFORE Redesign & Launch of Comprehensive Rebranding



                                         ...
Brand Management
Website AFTER Redesign & Launch of Comprehensive Rebranding

                                       HOME
...
Brand Management
Website AFTER Redesign & Launch of Comprehensive Rebranding

                                    ABOUT


...
Internal Communications
BEFORE – Hard Copy Employee Newsletter
Internal Communications
AFTER – Various Employee Engagement Pieces
Electronic format reduced expenses & enhanced
effective...
Investor Relations
Annual Reports – Revised format to create additional uses and cut costs;
implemented electronic deliver...
Awards &
Accomplishments
Awards & Accomplishments

    2010         2009        2009         2007         1998


                 Recognition & Acc...
Speaker / Presenter / Panelist
PR News – “15 to Watch”
Inside Business – “One 2 Watch”
Volunteer / Non-Profit
Board Experience
Community Service

                 Board of Directors; Marketing & Communications
                  Committee Chair – Mis...
Contact
Contact Kimberly Kanary
                   LinkedIn:
     http://www.linkedin.com/in/kimkanary



                     Twi...
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Kimberly Kanary

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Kimberly Kanary

  1. 1. Kimberly Kanary Communications expert with proficiency in corporate communications, public and media relations, crisis communications, internal communications, community relations, marketing communications, social media strategy and investor relations.
  2. 2. Education Completed entire education, including Master’s, in a combined total of just three years…
  3. 3. Education Baldwin-Wallace College Bachelor of Arts Speech Communication, Magna cum Laude, 2000 Bowling Green State University Master of Arts Communication Studies, Summa cum Laude, 2002
  4. 4. Previous Experience
  5. 5. Experience – 2000-2008 National MS Society Communications Consultant Schill Landscaping & Lawncare Internal Communications Manager Work experience from 2000 – 2008. Expertise developed in corporate J.M. Smucker Company communications, public relations, Corporate Communications & media relations, crisis Community Initiatives Supervisor communications, internal Associated Estates Realty communications and investor Corporation relations. Corp. Comm. & IR Manager National City Corporation Assistant VP, Retail (Internal) Communications
  6. 6. Experience – 2000-2008 National MS Society Communications Consultant In 2000, career commenced from an internship at the Ohio Buckeye Chapter of the National Multiple Schill Landscaping & Lawncare Internal Communications Manager Sclerosis Society. Went on to work for the Northwest J.M. Smucker Company Corporate Communications & Ohio Chapter following undergrad Community Initiatives Supervisor and during graduate school, where responsibilities were focused on Associated Estates Realty external communications, including Corporation being the chapter spokesperson and Corp. Comm. & IR Manager conducting everything from in- service training seminars to business National City Corporation Assistant VP, Retail (Internal) presentations, and more. Communications
  7. 7. Experience – 2000-2008 National MS Society Communications Consultant Schill Landscaping & Lawncare Internal Communications Manager After graduate school, joined Schill Landscaping and Lawncare, Inc. J.M. Smucker Company Corporate Communications & Community Initiatives Supervisor Focused on implementing internal communications programs and Associated Estates Realty enhancing existing initiatives. Corporation Corp. Comm. & IR Manager National City Corporation Assistant VP, Retail (Internal) Communications
  8. 8. Experience – 2000-2008 National MS Society In 2003, joined The J.M. Smucker Communications Consultant Company. Was hired as the Public Relations Schill Landscaping & Lawncare Internal Communications Manager Coordinator and promoted in just over a year to Corporate Communications and Community Initiatives Supervisor. J.M. Smucker Company Corporate Communications & Community Initiatives Supervisor In this role, served as one of two spokespersons worldwide. Associated Estates Realty Responsible for corporate Corporation communications, including media Corp. Comm. & IR Manager relations and crisis communications, as well as PR initiatives for the National City Corporation Assistant VP, Retail (Internal) company’s core brands (Smucker’s, Communications Jif, Crisco).
  9. 9. Experience – 2000-2008 National MS Society Communications Consultant Joined Associated Estates Realty Corporation in 2005. Schill Landscaping & Lawncare Internal Communications Manager Assumed responsibility for the department as the Manager of J.M. Smucker Company Corporate Communications & Investor Corporate Communications & Relations in 2006. Community Initiatives Supervisor Was recruited to National City; after a Associated Estates Realty Corporation year away, was recruited back to Corp. Comm. & IR Manager Associated Estates as the Vice President of Corporate National City Corporation Communications (see slides 11 – 26). Assistant VP, Retail (Internal) Communications
  10. 10. Experience – 2000-2008 National MS Society Was recruited to National City Communications Consultant Corporation in 2007. Schill Landscaping & Lawncare Spent a year as the Assistant Vice Internal Communications Manager President, Retail (Internal) Communications before being J.M. Smucker Company recruited back to Associated Estates. Corporate Communications & Community Initiatives Supervisor Responsible for strategic leadership on key initiatives within the Retail Associated Estates Realty Corporation division of the bank. Corp. Comm. & IR Manager Partnered with Business Banking National City Corporation executive to disseminate key Assistant VP, Retail (Internal) messages. Communications
  11. 11. Current Experience
  12. 12. Responsibilities Brand Management Investor Relations Media Relations Associated Estates Realty Corporation VP of Corporate Communications Charitable Crisis Contributions Communications Internal/Employee Communications
  13. 13. Responsibilities Vice President of Corporate Communications Recruited back to Associated Estates in 2008 as the VP of Corporate Communications where responsibilities include all internal and external communications, as well as select IR functions. External Communications Internal Communications Investor Relations Champions strategic, Implemented Maintains certain investor integrated communications comprehensive internal relations and financial program aimed at reputation communications program, communications management, including: including: responsibilities, including: Media relations (including Electronic employee Responsible for annual company’s first-ever media newsletter; Intranet content report; oversight of proxy training program); crisis and activities; charitable process and annual communications; campaigns; employee meeting preparations; comprehensive re-branding recognition programs; financial (earnings, initiative; corporate social executive communications; dividends, etc.) releases; media strategy; charitable and more. and more. giving program; and more.
  14. 14. Media Relations Sample National, Regional, & Local Media Placements Increased positive media placement by over 800% from 2007 to 2009
  15. 15. Media Relations Sample National, Regional, & Local Media Placements
  16. 16. Media Relations Sample Key Trade Publication Placements
  17. 17. Media Relations Sample Key Trade Publication Placements
  18. 18. Brand Management Sample Elements of Brand Identity – BEFORE Comprehensive Rebranding Initiative
  19. 19. Brand Management Sample Elements of Brand Identity – AFTER Comprehensive Rebranding Initiative
  20. 20. Brand Management Website BEFORE Redesign & Launch of Comprehensive Rebranding HOME APARTMENT SEARCH
  21. 21. Brand Management Website BEFORE Redesign & Launch of Comprehensive Rebranding ABOUT CAREERS
  22. 22. Brand Management Website AFTER Redesign & Launch of Comprehensive Rebranding HOME APARTMENT SEARCH
  23. 23. Brand Management Website AFTER Redesign & Launch of Comprehensive Rebranding ABOUT CAREERS
  24. 24. Internal Communications BEFORE – Hard Copy Employee Newsletter
  25. 25. Internal Communications AFTER – Various Employee Engagement Pieces Electronic format reduced expenses & enhanced effectiveness
  26. 26. Investor Relations Annual Reports – Revised format to create additional uses and cut costs; implemented electronic delivery option. http://www.associatedestates.com/2010_Annual_Report.html
  27. 27. Awards & Accomplishments
  28. 28. Awards & Accomplishments 2010 2009 2009 2007 1998 Recognition & Accomplishments Expert Selected as Certified as Featured Phi Theta speaker/ one of the a “Social as “One 2 Kappa – presenter/ “15 to Media Watch” in International panelist on Watch” Strategist” Inside Honor a wide range from Society, by Social Business PR News, of topics for December Media Magic Magazine, inducted in multiple 2009 University, June 2007 1998 organizations October since 2005 2009
  29. 29. Speaker / Presenter / Panelist
  30. 30. PR News – “15 to Watch”
  31. 31. Inside Business – “One 2 Watch”
  32. 32. Volunteer / Non-Profit Board Experience
  33. 33. Community Service Board of Directors; Marketing & Communications Committee Chair – Miss Ohio Scholarship Program Long time proponent of Former Board of Directors and Marketing & philanthropic Communications Committee Chair – Valley Riding initiatives Former Communications Committee & MS Ambassador – National Multiple Sclerosis Society
  34. 34. Contact
  35. 35. Contact Kimberly Kanary LinkedIn: http://www.linkedin.com/in/kimkanary Twitter: http://twitter.com/kimkanary Facebook: http://www.facebook.com/kkanary

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