INSOMNIACOOKIES           Jong Pil Kim
History-Started in 2003 bySeth Berkowitz-Late Delivery-14 campus locations-Traveling cookies
Challenges & GoalsChallenges-No Real Campaign-Needs Updates-Little Summer BusinessGoals-More Brand Awareness-Online Presen...
Integrated Theme-Make friendly andcomfortable Brand Image-Reach various customers byinvolving media and schoolcampaigns
Social Network-Update website-Update press-Use Twitter Account
Twitter and Facebook-Tweet Truck Locations-Use Facebook Ads-Have Company Facebook
Blog & Foursquare-Information ofNew Products-Announcements-Ongoing Promotions
New ideas-Google AdWords-Summer Mini-Campaign-YouTube Contest
Budget and timeline        Budget                  Adwords                  Facebook Ads                  SCVNGR          ...
Metrics of success-Google Analytics-Fans and followers-Mentions and patterns
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Final presentation by Jong Pil Kim

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  • Final presentation by Jong Pil Kim

    1. 1. INSOMNIACOOKIES Jong Pil Kim
    2. 2. History-Started in 2003 bySeth Berkowitz-Late Delivery-14 campus locations-Traveling cookies
    3. 3. Challenges & GoalsChallenges-No Real Campaign-Needs Updates-Little Summer BusinessGoals-More Brand Awareness-Online Presence-Established Campaign-Develop New Strategy
    4. 4. Integrated Theme-Make friendly andcomfortable Brand Image-Reach various customers byinvolving media and schoolcampaigns
    5. 5. Social Network-Update website-Update press-Use Twitter Account
    6. 6. Twitter and Facebook-Tweet Truck Locations-Use Facebook Ads-Have Company Facebook
    7. 7. Blog & Foursquare-Information ofNew Products-Announcements-Ongoing Promotions
    8. 8. New ideas-Google AdWords-Summer Mini-Campaign-YouTube Contest
    9. 9. Budget and timeline Budget Adwords Facebook Ads SCVNGR Foursquare Twitter
    10. 10. Metrics of success-Google Analytics-Fans and followers-Mentions and patterns

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