スキル ＆ マインドセット
Chef model として、整理した
Chef model [UX Design Studio. 2015]
Try to elaborate on insight [essence of
user needs, potential needs] in this phase.
For that purpose, we should deeply
understand & empathize with people.
Making creative ideas from the
Ingredients phase with cooperation of the
important stakeholders [Co-Creation].
And, turn it into concept and solution.
[To embody & adjust the idea gradually to
fit the real world.]
Make & implement prototype from ideas
created in the Recipe phase.
We should make a prototype that lets users
experience the real product & context.
But we gradually enhance the quality of
the prototype from a paper sketch to a
The more simple the prototype, the lower
risk it is to go back to previous stages.
Validating that the prototype has
implemented the value which we planned
for the customers.
We shouldn’t be afraid of the result of the
Feeding back result of the Tasting phase
And, try to revise the ideas to have more
valuable things during iteration of the
design process ("Ingredients", “Recipe",
“Cooking", “Tasting", “Review“).
We never give up.