Web APIs have now become as important as websites for some enterprises. Dreaming up an attractive set of data resources to expose to your consumers is a critical step, but it's just the beginning. In the world of APIs, standards are rare, so common conventions are everything. Which should you choose, and how do you apply them to your data model? What architecture will ensure your APIs are robust, scalable, and secure? How do you ensure data integrity in an environment without transactionality? How will you prepare for huge changes in scale? How do you join your API world with your existing enterprise integration and SOA? Attendees will learn design practices to ensure their APIs are both attractive and consumable.