Iframes 101

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Just Ask Kim - Facebook For Business - Iframes 101

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Iframes 101

  1. 1. Facebook For Business<br />Introduction to FB IFrames <br />101<br />
  2. 2. Friday March 11th… D-day? <br />Page Upgrades To New Layout = Mandatory<br />Recording: http://just-ask-kim.com/aaz<br />Static FBML Replaced by IFrames Officially<br />Recording: http://just-ask-kim.com/v3p<br />
  3. 3. Fear Mongering Sucks… <br />Don’t let marketing hype cloud your judgment!<br />
  4. 4. What’s The Big Deal With Custom Landing Tabs?<br />50% improvement in conversion to “liker”.<br />Possibility for improved engagement.<br />Possibility for list building.<br />Just remember though, as many as 90% of your fans will only engage from their news feed and NEVER return to your page.<br />
  5. 5. Bye-Bye, Static FBML…<br />We’ll Miss You….<br />…. But Not Really!... <br />
  6. 6. Static FBML Phase-Out Timeline<br />Mid-Year 2009: Static FBML’s imminent demise announced.<br />February 10th: Transition Date Announced On Dev Blog<br />March 11th: Static FBML Not Able To Be Added To New Pages<br />Late-Year 2011: FBML Will No Longer Function<br />
  7. 7. Welcome, Facebook IFrames…<br />The Right Man For The Job…<br />Though he’s going to take some getting used to! … <br />
  8. 8. So What Are These IFrame Things?...<br />Candy Bars Wrappers<br />Windows<br />
  9. 9. Different Strokes For Different Folks<br />New Page With No Custom Tabs<br />Young Page With Static FBML Added but Incomplete<br />Page With Basic Custom FBML Landing Tab<br />Page With Highly Developed Custom Tab<br />
  10. 10. Page With Limited Tab Development<br />Add Static FBML App Before 11th If Desired.<br />Probably Not Worth Developing on FBML Except For Certain Fringe Cases Or Existing Templates.<br />Investigate IFrame Solutions & Implement.<br />Focus on getting at least a basic custom landing tab via either FBML or IFrames In Place. (Either/Or Both)<br />Something > Nothing<br />
  11. 11. Page With Custom Landing Tab Developed Already<br />Migration Alternatives Are Important<br />Highly Customized Pages Will Require A Developer Involvement Again<br />SMBs consider outsources & Tool Solutions.<br />Don’t Rush The Job… Tentative Deadline Is Oct.<br />
  12. 12. Solution Alternatives: Overview<br />Free<br />Kompozer + WebHosting + SSL<br />Free HTML Templates + Webhosting + SSL<br />Static HTML: IFrame Tabs by Jason & Timothy<br />IFrames For Pages by Wildfire<br />Static HTML For Pages by Involver<br />FanPagePro App by 140ology<br />Premium (Paid)<br />Fan Page Engine Templates & Modular<br />WordPress For Fan Pages + Dedicated WP Installation with SSL<br />Custom Development<br />Etc…<br />http://just-ask-kim.com/mari-iframelist<br />
  13. 13. SSL – Protector & PITA!<br />One of the biggest reasons NOT to self host!<br />Blank Screens For A Growing Percentage Of FB Members<br />
  14. 14. Now… Let’s Set Some Stuff Up!...<br />[If you’re following along via slides only, this is where you’re going to need the video recording.]<br />
  15. 15. Facebook For Business<br />Introduction to FB IFrames <br />101<br />

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