Advertising at Mid-America Association of Real Estate Investors


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Have a product or service to offer to the Real Estate Investment Community in Kansas City, this booklet gives you some options for doing so at MAREI. Visit our website at

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Advertising at Mid-America Association of Real Estate Investors

  1. 1. Serving Members since 2003. National REIA Award of Excellence Honor of Merit Winner 2011 & 2012. MID-AMERICA ASSOCIATION OF REAL ESTATE INVESTORS Advertising Options NETWORKING : EDUCATION : COMMUNITY : GOVERNMENT January 2013M A R E YOUR I’S M E M B ESSAGE E R B M Y O E N U A E R FI T M HERE T P -A E S M a P B ge -G R E O R G 6 B L R E A & A N M E F N 7 IT C S E
  2. 2. Some Stats  Incorporated 2003  350 Current Paid Members  North Meeting Attendance: 50  South Meeting Attendance: 100  180 Website Page Views a Day  Most Views from US, Canada and Philippines - total 105 countries  Email Database 5000+  Facebook Page: 2446 LikesPhoto Caption  Facebook Group: 1131 Mem- bersBusiness Membership  LinkedIn Group: 721 MembersBy far the best bang for your buck when targeting the Real Estate Professional for yourproduct or service in the Kansas City Metro would be a Business Membership with Mid-America Association of Real Estate Investors.The business membership includes all the access to our website and all the discountsthat our Standard Investor Membership. However, unlike the Investor Membership thatis for the person, the Business Membership follows the Business. So as a Business youreceive two guest passes to every monthly meeting (20+ meetings a year) that can beused by the same two people or interchanged among several people each month.Advertise in our NewsletterAlso included in a Business Membership is an advertisement in our monthly newsletter,the Investment News. This is published once a month and posted on our website, oursocial media pages, several online file sharing sites and emailed out to our 5000+ data-base. You can see our latest Newsletters Online at: on our WebsiteOur website has a Service Provider Section that provides you with a home on our websitewhere you can create a full page advertisement of your choosing and link it to your web-site. Some examples of ad pages might include: a photograph, two or three short para-graphs, an embedded video, contact information and a sign up page for your product orservice. We can make it as elaborate or as simple as you would like. See our currentService Provider Page: @ Check out our WebsiteHost a Vendor Table MAREInet.comWhile you can do all the advertising in the world in our Newsletter and on our Website, Contact us by Phonemeeting members face to face at our monthly meetings allows you to get face to face 913-815-0111with the members, build rapport and explain your product or service in person. To help Email USyou facilitate the face to face interaction, we have Vendor Tables available for a fee from info@MAREInet.com6:00 to 7:00 before each meeting. These can be reserved for $25 for one night or $50 Join The Conversationfor 3 different nights. A Business Membership includes 3 free annually. Available on a first-served basis. Join Association 2
  3. 3. SERVICES THAT PUT PROSAND INVESTORS FIRSTWith our FIRST for Pro initiative, The Home Depot is takingEven better care of our best customers. FAST IN AND OUT Time is money — we’ll get you back to work quickly.  Dedicated Pro Desk Associates.  Two hour advance order pulling. In Store Hands On—How To Workshops Want to learn How a project is completed. Check out our workshops.  In store workshops each month, check out our website and your local store.  Access step by step video 24-7 on our website—look for our Project Guide Library 10% Price Guarantee If you find a lower price on identical in-stock item  We will match the price & beat it by 10%.  Excludes special orders & bid pricing and others—see website for complete details. GREAT PRICES JUST FOR PROS We Offer everyday low prices, plus more ways to save on larger orders.  You can count on competitive pricing on everything in every department  Volume pricing discounts available on purchases as low as $2,500.  Instant bulk price savings available 1000s of items. SPECIAL DISCOUNTS FOR MAREI MAREI members receive special discounts at The Home Depot nationwide.  Two percent rebate paid twice a year on all purchases made through all registered accounts.  Twenty percent discount on selected paint brands.  Exclusive to members of National REIA. EXCLUSIVE PROJECT ESTIMATOR APP Coming in 2013, the Home Depot Project Estimator App for iPad, a business changing tool for National REIA Chapter members nationwide. Watch your local REIA Chapter for Investment News Page 3 more information.
  4. 4. Educational Advertorials As a member of MAREI, we have several opportu- nities for you to share your expertise by helping us to Educate the mem- bership. By sharing your knowledge you establish yourself as a known ex- pert in your field and when a member needs a service provider, they will usually call the expert they know first. And as a business member, you are the expert with the easy to find phone number.  Write Educational Arti- cles for the Blog part of our website  Write Articles for the Investment News, our monthly newsletter.  Volunteer to teach a Photo Caption specific topic or to serve on a panel at monthly meetings. We are always looking Advertising Rates for experts in a wide Your headline is an important part of the newsletter and should be considered carefully. range of topics. Rate Schedule  Partner with MAREI to Size Non-Member Member Business Associate create a training webi- Full Page Newsletter $175 $140 $115 nar or workshop to teach the members 1/2 Page Newsletter $145 $105 $85 and showcase your 1/4 Page Newsletter $75 $65 $50 expertise. 1/8 Page Newsletter $55 $35 $25  Respond to questions posted on the member List on Calendar $55 $35 $25 forum. Property Posting $50 FREE FREE  Be an active partici- eBlast: Send Once $55 $35 $25 pate on our social me- dia pages. eBlast: Send Twice $75 $55 $45 A 10% discount is given on ads pre-paid for 6-12 months. Any changes to a pre-paid ad will incur a minimum charge of $20. The deadline to submit ad copy is the 1st of each month. All ads must be prepaid. Contact to verify ad format can be accepted. PDF preferred. There is an additional charge of $25 to typeset a business card ad or 1/4 page ad layout, $60 for a 1/2 page or full page lay-out. Opportunities also exist for advertising on Call 913-815-0111 for more information. Email ad copy to Mail payment to MAREI, PO Box 8685, Prairie Village, KS 66208 or request an online payment for to use credit or debit card.Page 4
  5. 5. LET US HELPKEEP PROPERTIES MARKETABLEKeep Costs Under Control & Meet Tight DeadlinesDedicated to your Success, With Solutions for Every Surface & All the Essentials National Account Services LEED® & VOC Coatings Color Services Flooring Products & Installation Our strategic account teams can Download the latest guide on Find out about our color design simplify processes and maximize our products that meet LEED® services for properties and read Wide variety of name brands, efficiencies with centralized and low VOC specs. about the latest color trends. 24-hour turnaround and reliable account management. installation. Commercial Wallpaper Commercial Floor Coverings HomeScapes® Finishing Touch™ Builder Support Program Sherwin-Williams is your From carpeting to sheet vinyl, Enhance curb appeal and make one-stop source for commercial select the right floorcovering selection easier with pre- Comprehensive Program for wall covering. Over 5,000 specific to your needs. Fully selected exterior color schemes. your Home Buyers: Welcome residential and commercial stocked national network, fast Kits, Discount Cards, and Model wallpaper collections available. turnaround and reliable service. Home Programs. EXCLUSIVE MEMBER DISCOUNT MAREI as a member of National REIA is able to bring our members the exclusive Sherwin William Discount Card that offers unbeatable savings on paint, applicators, floorcov- ering, paint sundries, wall covering, spray equipment, and even window treatments! Members look for your discount card in your members Benefit Package or download from the Member’s Dis- count Section of the MAREI Member Library. ASK SHERWIN WILLIAMS Find out more about all these products and services offered by Sherwin Wil- liams plus their Chip It Online Color Matcher, ColorSnap Studio for iPad and their Paint Pro Alerts by Text at .
  6. 6. MAREI’S MEMBER BENEFITS PROGRAM YOUR MEMBER BENEFITS AT-A-GLANCE USE THIS PAGE AS A GUIDE TO VALUE ADDED DISCOUNTS TOOLS AND SAVINGS CREATED JUST FOR YOU ON GOODS AND SERVICES YOU USE EVERY DAY.Landlord Services Suppliers News & Information E-Update MAREI’s award winning weekly email update with what’s happening in real estate including properties for sale, gov-Screening for tenants & workers with ernment affairs and local market data. 20% discount for members. Learn how to save money at Home De- pot and register for a 2% Rebate for all Investment News purchases & rentals across the US. FORMS & DOCS Plus 20% Discount on Paint in Kansas The award winning newsletter for Mid-Member Library is packed with forms City. And coming in 2013 the New America Association of Real Estate In-and docs, plus 15 % discount at EZ Home Depot App for iPad exclusively for vestors: published monthly and distrib-Landlord Forms for premium forms. Chapter Members to use in project esti- uted both in print at our meetings and mation on home repair and remodel. digitally to our database of over 5000 people. One of the best ways to get your message in front of a targeted group of real estate professionals.Market your rentals on the nations topranked rental site. Member discount All members receive a discount card is 20% off Regular Prices. to access our exclusive discounts up to 40% off all paint, supplies, and flooring—nationwide.Office Solutions Marketing Magazine for the real estate investor. With discount subscriptions for MAREI members and FREE copies available at our monthly meetings.Save on select FedEx Office copy andprint services up to 20% and on Fed- Ex Shipping up to 22%. Websites for investors, landlords, and other services. FREE trial.Receive discounts up to 65% on over Free issues of both magazines 12,000 products you use the most available at the monthly online and in store. Email and Social Media Marketing, Free meetings of MAREI. Trial and Discounts for paying in ad- vance.Page 6
  7. 7. Other Discounts Member Service We have several services as part of our website to help you grow MAREI’s Political Advocacy Group your business. actively monitors national legisla- tion and rule-making that im- pacts the real estate industry and harnessing the strength of MAREI Nearly 70% of QuickBooks users say members at the grassroots level.that it makes their business more prof- itable. Get your Accounting on track. Buy at a 20% discount our special MAREI mem- links from the MAREI Web Site. bers also re- ceive timely Calls to Action REAL ESTATE BOOKS Calendar of Events to stay up to when there is a date with all of our activities. The nation’s largest provider of time for our real estate training materi- members to als, DEARBORN is America’s take action on Premier Real Estate Publish- an important vote. er. Members receive up to 40% off. Members also have access to the latest Browse the member properties to in Market Da- find your next deal. Take the ta. time to post your investment op- portunities for other members Special member discounts for and site visitors to browse. members at Avis, Budget, and Enterprise Rentals. VISIT The Member Library is packed Look under Resources & and ever growing with pdf ver- Members Only The Local Market Monitor tracks real estate sales and economic sions of entire books, EBooks, trends nation wide. Offering Articles, Forms, and Documents. 25% Discount for Members. Investment News Page 11
  8. 8. PropertyPostingsIncluded with everyMAREI membership is ausername and passwordto access our PropertyMarketing Page.Members can postindividual properties forsale that are owned,controlled by contract or Photo Captionhave a Realtor ListingAgreement. Market YOUR Business All properties posted will appear at least once on our 1. Become a student of your business. e-Update that we send out usually 2 Study your customer, your competitors, and trends in the industry. times a month. You need to have a goal in this stage of top ten tips to become an ex- All properties posted pert in your business so you how your customers think. You will find will appear at least that when you are the expert it will be easier to know what your cus- once in our monthly tomer wants, how to give it to them and how to share your product Investment News, with them. our digital and print 2. Get some outside advice Newsletter. Find a friend or associate who is outside of your business and have All postings will be them place themselves in their customer’s shoes. Work with them to deleted after 30 find at least 10 new ways to promote your business. You want the in- days, although put from someone outside of your business because, sometimes you members are free to are just too close and need to get some fresh new outside ideas. update posting date to keep postings live. 3. Remember not everything you do is not just to get customers You will be doing some things to bring in new clients and some thingsBy combining the invest- to keep current clients. You will also be taking steps to build a goodment opportunity listings reputation and credibility with your potential clients, so that when theyof all members in one are in the market for your product or service they will remember thatlocation we attract more YOU are the expert in that area.attention than eachmember would do sepa- 4. You don’t have to do it yourselfrately. There are numerous different marketing tactics. Work the ones you enjoy, but if there is one you just hate, skip it and work on the others.Members may also post Or better yet, hire someone to do for sale orinvestment opportunities 5. You do have to do iton the member forum Most small businesses are awesome at offering the product or service.and our social media They may not be so good at or excited about the marketing of thatpages for extra product or service. Ideally if you ask any small business coach youexposure. should be spending about 30% of your time marketing your business. 6. Start with one Marketing Method (Continued on page 10)
  9. 9. Avoid the Problems that many Landlord Real Estate Investors Encounter. Dont let land-lording eat up all your hard earned profits and stress you out! Discover Simple Steps thatyou must learn to be more Profitable and Effective.Yes, there are steps to learn so you select the right properties, fix the right things, fill your va-cant properties with the best tenants, and maintain and manage those tenant relations for a veryvaluable asset that will make you wealthy over time. Workshop taught by MAREI’s Own Landlording 101: the Basics Larry Myer: Landlord & Property Manager  Finding Your Niche  Finding the Right Property  Getting the Property Rent Ready  Filling Vacancies, where to find Tenants  Keeping Tenants Happy – Tenant Management  Evictions: What to do when you get a bad Apple  Don’t Go it Alone, Hiring a Property Manager Learn from Larry’s many years of experience!Registration Information for Saturday Workshop1 Workshop Member $30  Workshop Non-Member $45 Add Member $30 / Non-Member $45________________________________________ ____________________________________Attendee 1 Email________________________________________ ______________________________________Address City State Zip________________________________________ ______________________________________Phone Fax________________________________________ _________________ Expire DateCredit Card Number Scan & Email to ___________________________________ Fax: 1-201-574-2969 (email first) Signature Call 913-815-0111 Online
  10. 10. Extra Exposure Many of our Business Mem- bers take it one step further and offer a discount or bonus to our members. Some examples of bonuses might be a discount on your pricing, sample forms & con- tracts, free trial or something educational. We work with you to create a discount, create a flyer and Photo Caption then get the word out. WE include your discount on our discount page and in our(Continued from page 8) member benefit brochure. And we are working on an appSelect one way to market your business that you are comfortable with, for member discounts too!implement it, systematize it. Then add another one, get it working welland on a system. Then add another till you have at several marketingmethods that are continually generating new business.7. Follow UpMost small business owners are great at following up on a business leadthat is going to give them business right now. For example a clientcalls a contractor to ask them to do a bid for a rehab job. But notmany follow just to build a relationship with that person who may beyour next customer or who may refer you a lot of business.8. Get a Marketing BuddyRemember marketing it like meeting that New Years Resolution—youwork really hard the first week and then let it slack off more and moretill you have to get in to summer clothes and you have another heavy Photo Captionweek of activity. Instead get a buddy and work with them to determinea marketing plan for the next week for both of you. Then hold eachother accountable.9. Scripts and SystemsIt always helps to know exactly step by step what you are going to doand say in your marketing. You may want to check with in your indus-try if there are training materials that can help you know what to say .. . scripts . . . that you can practice till you know exactly what to saywhen. And create a system for each step of the way.10. Schedule itYou need to embrace your scheduler. Mark off blocks of time that addup to about 30% of your work week, just for marketing activities.When you are first starting out it may be more than 30%, but as youperfect your techniques you may find ways to automate some tasks andsave time.
  11. 11. MEMBERSHIP OPTIONS INTERNET MEMBER INVESTOR MEMBER BUSINESS MEMBERMAREI Member Forum   Online Member Library   Post Properties   Submit Blog Posts   Reduced Entrance Fees   2 Complimentary Monthly Meetings  Discounts (See list pages 6 & 7)   Member’ s Included 1 1 2Add Additional Members $50 $50Pricing $50 Annual $99 Annual $499 AnnualAuto Renewal* $45 $90 $450Quarterly Pricing NA  Monthly Pricing Service Provider Listing Ad in Monthly Newsletter 3 Vendor Tables **  * Credit or Debit Card Required for Auto Renewal Discounts, ** 3 Vendor Tables with Annual Payment
  12. 12. informed MAREI targeted group Professionals Of Clients From Motivation to How To Optimization of YourMAREI members are above the MAREI sets the standard for realcrowd. They participate in an in- estate investor networking andformative newsletter, blog, and education, drawing the type of cli-social media experience. They ent you want to do business with.connect, ask questions, and share Our meetings and online presenceopportunities through our interac- gathers targets the qualified leadstive website and live meetings. your business needs. But there isPlus they save $100s using the only one way to get in front ofmany member discounts. them . . become a Business Mem- ber today! $99.00 / year $499.00 / year Additional Member $50 Includes Advertising INVESTOR BUSINESS MEMBERSHIP MEMBERSHIP