advertising search  personalize  entertainment push  imode  data traffic  3g  yahoo  walled garden  photos  podcasting  in...
REMINDING HISTORY <ul><li>2000 – WWW  </li></ul><ul><li>INTERNET PORTALS  ARE FLYING HIGH  </li></ul><ul><li>Lycos is boug...
REMINDING HISTORY 2000 THE HUNT FOR THE GOLD IS OPEN WWW CONTENT PORTALS MOBILE DATA SERVICES
REMINDING HISTORY <ul><li>TODAY – WWW   </li></ul><ul><li>THE WWW DOMINANCE HAS SHIFTED TO THE  USERS </li></ul><ul><li>Th...
EXPLORING THE OFF-PORTAL PPPFFF … …  HOW DO I TURN THIS  WWW  THING  INTO MOBILE   GOLD ?
EXPLORING THE OFF-PORTAL <ul><li>MOBILE WEB RENDERING </li></ul><ul><li>WHY NOT TAP INTO THE INFINITE WWW AS A SOURCE OF C...
TRANSFORMATION H ARRY   P OTTER …  MAYBE  HP  CAN SHOW ME … …  ANOTHER WAY  …
TRANSFORMATION AL-KIMIA “ THE ART OF TRANSFORMATION” NICOLAS FLAMEL 1330 – 1410 FAMOUS ALCHEMIST INVENTOR OF  THE PHILOSOP...
UNDER THE WWW SURFACE <ul><li>EVOLUTION </li></ul><ul><li>Presentation separated from data </li></ul><ul><li>User controll...
INTERNET TO MOBILE KIMIA TRANSFORMS WWW BUILDING BLOCKS INTO MOBILE SERVICES Mobile Web World Wide Web <ul><li>User  contr...
INTERNET TO MOBILE <ul><li>Wap </li></ul><ul><li>Mms </li></ul><ul><li>On device </li></ul><ul><li>DVB-H </li></ul><ul><li...
WRAP UP – TODAY KIMIA PLUGS INTO THE DATA LAYERS OF THE  WWW  TO CHANNEL  CONTENT  TO  MOBILE NICOLAS FLAMEL HARRY POTTER
WHAT ‘S NEXT? KIMIA IS WORKING ON TECHNOLOGY TO CHANNEL THE  VIRALITY  OF THE  WWW  TO  MOBILE DIMITRI IVANOVSKI BIRD FLU ...
ABOUT KIMIA <ul><li>25 Professionals </li></ul><ul><li>5 Nationalities </li></ul><ul><li>Senior development team (10Y+) </...
<ul><li>CONTACT </li></ul><ul><li>KIMIA </li></ul><ul><li>Karel De Beule </li></ul><ul><li>Mailto: [email_address] </li></...
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Kimia MoMo Madrid

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Kimia presentation for MoMo Madrid, 29/11/07.

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Kimia MoMo Madrid

  1. 1. advertising search personalize entertainment push imode data traffic 3g yahoo walled garden photos podcasting internet web 2.0 syndication download rss blogger video operator off-portal discovery wap content communities premium music hsdpa 3gp streaming to atom youtube long tail audio blogs sms ecosystem voice midp 2 handset vendor ipod symbian provisioning mp3 google ringtone user web news brand mobile convergence on-portal mms windows flickr wifi wallpaper umts pull games pda revenue
  2. 2. REMINDING HISTORY <ul><li>2000 – WWW </li></ul><ul><li>INTERNET PORTALS ARE FLYING HIGH </li></ul><ul><li>Lycos is bought for 5,4 billion € </li></ul><ul><li>Altavista plans an IPO in April </li></ul><ul><li>Terra’s share reaches a 158 € high </li></ul><ul><li>CONTENT IS KING , AND DOMINATES THE USER </li></ul><ul><li>2000 – MOBILE </li></ul><ul><li>MOBILE OPERATORS ARE BIDDING FOR UMTS LICENSES </li></ul><ul><li>Germany – 6 Licenses, 20 billion € </li></ul><ul><li>UK – 5 Licenses, 22 billion £ </li></ul><ul><li>Italy – 5 Licenses, 12 billion € </li></ul><ul><li>DATA SERVICES ARE THE NEW EL DORADO </li></ul>
  3. 3. REMINDING HISTORY 2000 THE HUNT FOR THE GOLD IS OPEN WWW CONTENT PORTALS MOBILE DATA SERVICES
  4. 4. REMINDING HISTORY <ul><li>TODAY – WWW </li></ul><ul><li>THE WWW DOMINANCE HAS SHIFTED TO THE USERS </li></ul><ul><li>The big portals are on the downfall </li></ul><ul><li>Today it is all about communities , search, UGC and syndication </li></ul><ul><li>THE FREE EVOLUTION OF THE WWW MODELS HAS HAD A HEAVY IMPACT ON THE VALUE CHAIN </li></ul><ul><li>TODAY – MOBILE </li></ul><ul><li>OPERATORS HAVE KEPT THEIR USER IN A WALLED GARDEN </li></ul><ul><li>Apart from Operator portals there is no real mobile web yet </li></ul><ul><li>Off portal is the new magic word </li></ul><ul><li>WHERE ARE THOSE OFF-PORTAL FIELDS OF GOLD? </li></ul>
  5. 5. EXPLORING THE OFF-PORTAL PPPFFF … … HOW DO I TURN THIS WWW THING INTO MOBILE GOLD ?
  6. 6. EXPLORING THE OFF-PORTAL <ul><li>MOBILE WEB RENDERING </li></ul><ul><li>WHY NOT TAP INTO THE INFINITE WWW AS A SOURCE OF CONTENT? </li></ul><ul><li>Distortion of the user experience </li></ul><ul><li>What about new, advanced mobile html browsers ? </li></ul><ul><li>What about AJAX , or multimedia content? </li></ul><ul><li>MOBILE SEARCH </li></ul><ul><li>WHITE LABELLED SEARCH </li></ul><ul><li>BRANDED SEARCH </li></ul><ul><li>Strong technology, but little content </li></ul><ul><li>Search, or magnifying? </li></ul>
  7. 7. TRANSFORMATION H ARRY P OTTER … MAYBE HP CAN SHOW ME … … ANOTHER WAY …
  8. 8. TRANSFORMATION AL-KIMIA “ THE ART OF TRANSFORMATION” NICOLAS FLAMEL 1330 – 1410 FAMOUS ALCHEMIST INVENTOR OF THE PHILOSOPHERS STONE
  9. 9. UNDER THE WWW SURFACE <ul><li>EVOLUTION </li></ul><ul><li>Presentation separated from data </li></ul><ul><li>User controlled content syndication </li></ul><ul><li>PAST </li></ul><ul><li>Data = presentation </li></ul><ul><li>Monolithic content portals </li></ul>FROM MONOLYTHS TO SYNDICATED BUILDING BLOCKS Presentation layer Data layer CONTENT SYNDICATION RSS RDF ATOM ETC.
  10. 10. INTERNET TO MOBILE KIMIA TRANSFORMS WWW BUILDING BLOCKS INTO MOBILE SERVICES Mobile Web World Wide Web <ul><li>User controlled syndication </li></ul><ul><li>Unlimited content source </li></ul><ul><li>100% mobile user experience </li></ul>BELOW THE SURFACE DIRECT ACCESS TO DATA LAYERS
  11. 11. INTERNET TO MOBILE <ul><li>Wap </li></ul><ul><li>Mms </li></ul><ul><li>On device </li></ul><ul><li>DVB-H </li></ul><ul><li>Harvesting </li></ul><ul><li>Scheduling </li></ul><ul><li>News </li></ul><ul><li>Blogs </li></ul><ul><li>Podcasting </li></ul><ul><li>Multimedia </li></ul><ul><li>Communities </li></ul><ul><li>Search </li></ul><ul><li>Transcoding </li></ul>TECHNOLOGY CONTENT MOBILE DELIVERY <ul><li>Bundling </li></ul><ul><li>Rendering </li></ul>
  12. 12. WRAP UP – TODAY KIMIA PLUGS INTO THE DATA LAYERS OF THE WWW TO CHANNEL CONTENT TO MOBILE NICOLAS FLAMEL HARRY POTTER
  13. 13. WHAT ‘S NEXT? KIMIA IS WORKING ON TECHNOLOGY TO CHANNEL THE VIRALITY OF THE WWW TO MOBILE DIMITRI IVANOVSKI BIRD FLU VIRUS
  14. 14. ABOUT KIMIA <ul><li>25 Professionals </li></ul><ul><li>5 Nationalities </li></ul><ul><li>Senior development team (10Y+) </li></ul><ul><li>Development since 2005 </li></ul><ul><li>Formally founded in 2006 </li></ul><ul><li>2MM Round A Funding in 2007 </li></ul>FUNDED BY DEBAEQUE VC SOME FIGURES WORLD CLASS TEAM
  15. 15. <ul><li>CONTACT </li></ul><ul><li>KIMIA </li></ul><ul><li>Karel De Beule </li></ul><ul><li>Mailto: [email_address] </li></ul><ul><li>Mobile: +34 670 564 687 </li></ul>CONTACT THANK YOU FOR YOUR ATTENTION!

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