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Social media and Journalism


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How to Find Your Authentic Voice

Published in: Social Media
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Social media and Journalism

  1. 1. Social Media and Journalism BY: KIM GARST
  2. 2. INTRODUCTION Social media has impacted our lives in so many ways and many people don’t realize the full impact it has. Journalists in the last 5-10 years have made a shift with the ever-growing popularity of social media. There is no such thing as “breaking news” anymore because chances are the story has already been circulating on social media long before news channels and news sources can post anything about it. So how do you stand out in this world of social media as a source of authentic news and become someone who others turn to first? It begins with finding your “voice” on social media.
  3. 3. Things We Will Cover… Why Social Media? Social Media’s Impact on Journalism Ways Journalists are Using Social Media How Can YOU Use Social Media How to Find Your “Voice” Relationships FIRST! Connect with People! Showcase Your Work and Share Others’ Contribute to Discussions in Your Industry Use Tools That Relate to Your Field Building a Personal Brand and Marketing YOU as a Journalist
  4. 4. Why social media? Here are some statistics from 2014… Active Facebook: 1+ Billion Google+: 540 Million LinkedIn: 300 Million Twitter: 241 Million Instagram: 200 Million Pinterest: 20 Million - Leverage New Age Media # Of 73% Of online adults use social networking sites. - Infographaholic 54% of Facebook users access the site via a mobile device. This is the case for most social media sites. - Users
  5. 5. In 1 MINUTE 208,300 photos are posted on Facebook 510,000 photos liked on Instagram
  6. 6. MOBILE USE HAS INCREASED BY 700% BETWEEN 2011 & 2014
  7. 7. Impact on journalism & the news To give you some background on social media and its impact on news… 50% of people have learned about breaking news via social media rather than official news sources. Over 27.8% 59.5% of people who get their news on social media get it from Facebook, followed by Twitter, YouTube, Google+ and Other. 34% Of those who get their news on Facebook “like” a news organization, individual journalist or commentator - Pew Research Center 49.1% Of people have heard breaking news via social media that turned out to be false. However… *See the full infographic HERE. Of people turn to social media over other sources (like TV, newspapers, radio, other print, etc.) to get their news updates.
  8. 8. Ways journalists are using social media 68% Use it to find out what people are talking about.* 59% Use it to share their personal opinion.* 80% Use it to promote themselves and their work.** 70% Use it to connect with their audience.** ** via Skyword* via ING Besides using social media to find a story idea or check for breaking news, journalists also use social media for a number of other reasons:
  9. 9. How can YOU use social media? • Develop a “voice” for your social presence • Connect with and build RELATIONSHIPS with people (start now!) • Begin showcasing your work but also sharing others’ to help grow your network • Contribute to discussions in your industry • Blogs, Tweetchats, Forums • Focus on the tools that relate to your chosen field • Ex: Video journalists should focus on tools like YouTube, Vimeo, Vine and Instagram. Those that will be sourcing content should be familiar with tools like Storify, RebelMouse and Del.i.cious.
  10. 10. How to find your “voice” Your social “voice” is made up of many things: expertise, the tone in your messaging, what types of content you share and your personal posts (those matter!) Never forget to add your personal pieces in there as this will help every day people connect with who YOU are! Expertise Messaging Tone Content Personal Piece Make sure your personality comes through in what you post The types of content you share will shape your “voice” Be the go-to source for certain information I know what I’m talking about… This is what I LOVE talking about…
  11. 11. Connect with people! What’s the point of being on social media and putting in all this effort if no one engages with you or you don’t engage with others? By engaging with your followers you are taking things one step further and creating a community based around similar interests and beliefs. What do you think about… I think that… Hmm, I disagree. Oh, man! Love ‘em!
  12. 12. Showcase your work and share others’ It’s not enough to share your own work and, in fact, ONLY sharing your work can make it seem like the only thing you care about is posting your thoughts. It would be like a business owner that only posts about his/her product and nothing else. Sharing the content of other people in your space or those that have similar interests/thoughts as you (or even drastically different ones) is a great way to not only differentiate your posts but also tap into THEIR followers! Check out this great post from @thisjournalist! What do you think? @suchandsuch is now following you (also following @similarjournalist) @morepeeps is now following you (also following @similarjournalist) @onemore is now following you (also following @similarjournalist)
  13. 13. Contribute to discussions in your industry This goes back to positioning yourself as a thought-leader in your industry. The more you can provide value-based feedback on topics in the news industry or a specific area of news, the better! You’ll start to see an influx of followers that like what you have to contribute and relate to your opinions and stances.
  14. 14. The job is in the TOOLS! Having a large following on YouTube won’t mean nearly as much to a content writer as it will to someone who is going into video journalism. Likewise, someone whose job will be based mostly in video might not get nearly as much success out of using content creation and bookmarking tools like Storify. For those looking to go into broadcast news, you may find that you’ll use a wide range of tools since you will probably do a little bit of everything at one point in time.
  15. 15. Stay focused but try new things! 80% OF YOUR TIME, SPENT ON TOP 10 BEST TOOLS 20% OF THE TIME, SPENT ON TRYING NEW THINGS
  16. 16. Workflow on Social Media Publish/Engage/Analyze
  17. 17. Finding the STORY  – great feed-reader!  – monitors news shared by friends and influencers on social media  – monitor news ABOUT friends and connections online  – news based on your interests and connections
  18. 18. IFTT – if this then that (happens) 1. Send tweets with a certain hashtag to a Google doc spreadsheet 2. Get daily emails with tweets that are location specific 3. Get a text if someone specific emails you 4. Archive your pictures on 5. Link to Evernote 6. Build a Twitter list from a specific hashtag 7. much, much more!
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  21. 21. In print you are a faceless byline
  22. 22. Online… You ARE WHAT YOU SHARE in an authentic way! Stories, videos, resume, comments, tweets, books and music you read, personal experiences, etc.
  23. 23. If you share that you are an employee of XYZ company, you become a brand ambassador for that company
  24. 24. Question Time!