I've been a huge fan of Twitter for years and though I'm on all the major social
platforms and I drive business on all of them, if I had to put my finger on one
social platform that has probably impacted my business more than any other, it
would have to be Twitter.
Manageflitter is my number one resource for
growing my Twitter following. This web-based
tool allows me to set certain filters so I can
automatically follow only the people who I think
would be interested in what I have to offer and
would find value from the things I tweet.
One of the things I do routinely is clean up my
followers by unfollowing the people who didn’t
follow me back within a reasonable amount of
time. And ManageFlitter helps me do that through
another set of unfollow filters.
What Does Social Quant Do?
We increase the number of
relevant REAL followers
Expand Your Brands
Find You Relevant People
To Connect With
It's very similar to ManageFlitter but some of the functionality is different. Social Quant
is a little bit more expensive and is fairly new to the scene but people are getting great
results with it so I felt like I should definitely share that with you. So if you are not
familiar Social Quant, I highly recommend checking them out as an alternative.
I to give a shout out to an honorable mention: Social Quant.
2. Social Quant
Next, if you're getting followers and you're starting your engagement process, what do you
use? What tool? What’s a great resource for you to start using? I actually have a couple of
Twitter tools to recommend.
I have used Hootsuite for years and I love that they have a free version or a Pro version that is
only $9 a month. So for those who have small budgets or no budgets at all, Hootsuite would
be a very good option for you.
Hootsuite isn't just a management tool, it has a lot of different functionalities that I have used
it for over the years such as social listening tool and to manage my lists. They also have a
mobile app for those that don't want to be tied to a computer.
SocialOomph is my number one go-to tool. It has saved me hours and hours and hours
of time over the years simply because it’s an automated system.
Now, I will warn you, it's not very intuitive and it is not pretty, but it flat out works.
The queue feature is what I really love about it. So for instance, you can create a
number of different Twitter queues for various promotions, content, graphics, etc.
One of my queues is full of my blog content. I can set how frequently I want the content
tweeted, a start and stop date, and whether I want tweets to go back into the bottom of
the queue and cycle back through. You can also continually build on your queues and
add new tweets.
Something that we have been testing recently that I'm really,
really liking is a platform called AgoraPulse.
It's a management tool that allows you to engage, connect and
manage your conversations all from one place.
What I really like about Agorapulse honestly is their mobile
app. The app makes it much simpler for me because I am
always on the go and being able to still connect and engage
with people even when I'm not in the office or at a computer
is a big bonus for me.
Let’s say though that you don’t have a bunch of your own content or you have some
content but you're just getting started and you don’t have a lot of money to sink into tools. I
want to give you another option.
Tweet Jukebox is pretty clever in that it
allows you to set up content buckets
that are automatically tweeted out at
times that you determine.
Honorable Mention - Tweet Jukebox
One of the things that we are up against on Twitter is the 140 character limit. However,
if you have a long URL, then that URL takes up about a hundred of your characters and
you are only left with 40! That's where Bitly comes in. Bitly is a url or a link shortener.
You simply copy and paste your URL into Bitly and it gives you a shorted 14 character
link (if you don't use the http:// at the front side of it) that redirects to the actual link
you originally pasted.
Another benefit to doing that is you can see analytics
for each of the Bitly links you create too. You can see
how many people clicked on it, where they came from
and more. There’s a lot of great info inside of Bitly.
Honorable Mention -
Have you ever been to a blog and while you're reading you see this little box that says,
“Tweet This” and it has verbiage in the little box? That is the Tweet This (or similar) plugin!
The great part about this plugin is that is has probably increased my traffic by about 25%.
This is an amazing little plug in and it has true business value to us in the sense that you're
driving traffic back to your blog through social media.
Honorable Mention - Tweet This
Interested in reading more?
To check out corresponding blog post and
video to this SlideShare…