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How to Authentically Stand Out From the Crowd


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How to authentically stand out from the crowd.

Published in: Social Media
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How to Authentically Stand Out From the Crowd

  1. 1. Stand Out From The Crowd Presented by : Kim Garst
  2. 2. @nimble | @Jon_Ferrara | @kimgarst
  3. 3. Authenticity is the secret sauce that makes marginal companies good and good companies GREAT!
  4. 4. Successful social media marketing is not built on “impressions.” It is built on relationships.
  5. 5. What is the AUTHENTICITY and why does it matter?
  6. 6. “Authenticity, for me, is doing what you promise, not "being who you are" ~Seth Godin
  7. 7. Meet the Snapple Lady aka Wendy Kaufman
  8. 8. Quaker Oats & the “Snapple Lady” • Bought in 1994 for $1.7 BILLION • Sold in 1997 for $300 MILLION • “Official” causes of death: logistical issues, bad bottling contract, undeveloped distribution network 0 500 1000 1500 2000 1994 1995 1996 1997 Snapple Market Value
  9. 9. Quaker Oats and the “Snapple Lady” (What REALLY happened…..shhh!!!) Which one do YOU know, like and trust?
  10. 10. How To Authentically Tell Your Brand Story
  11. 11. Stay true to your roots $2.25
  12. 12. Be Consistent
  13. 13. Facts Tell, STORIES SELL!
  14. 14. As MARKETERS we have to become STORYTELLERS
  15. 15. Storytelling is how we showcase how we SERVE our customers. VALUE VALUE VALUE ASK FOR THE SALE
  16. 16. Stories are to lead prospects down the path to a PURCHASE.
  17. 17. For any company that cultivates sincerity, the value of its word means everything.
  18. 18. We have to lead with VALUE without the expectation of reward.
  19. 19. Success = PULL Marketing
  20. 20. Authenticity is a quest to be real and to communicate this sense of being real with customers in a way that is compelling, relevant, and, above all, true.
  21. 21. People buy from those that they KNOW, LIKE and TRUST!
  22. 22. Many marketers treat social media as their personal broadcast system.
  23. 23. Authentic marketers are passionate about how they serve their audience.
  24. 24. Authentic marketers get excited about the things their community is passionate about.
  25. 25. Authentic marketers use social media to provide true value to their audience.
  26. 26. Authentic marketers don’t just sit and wait for people to come to them. They seek them out. They are generous about sharing great information— and have a give to get attitude!
  27. 27. Authentic marketers are trustworthy and consistent.
  28. 28. Authentic marketers focus on this question…what do my customers need, and how can I provide that?
  29. 29. People’s time and attention are VALUABLE and should be highly prized!
  30. 30. Question Time!