Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media As Press Tool

1,248 views

Published on

A presentation to press officers - new to the use of social media - with few picks on how to use social media.

Published in: Technology, Design
  • Be the first to comment

Social Media As Press Tool

  1. 1. Social media as press tool
  2. 2. Who am I? <ul><li>Present: blogeditor Politiken.dk </li></ul><ul><li>Journalist since 1996 </li></ul><ul><li>Onlinejournalist since 1999 </li></ul><ul><li>Blogger since 2001 </li></ul><ul><li>President of Danish Online News Association (DONA) – network for people communicating online </li></ul>
  3. 3. Agenda <ul><li>What is social media? </li></ul><ul><li>What to decide before using social media? </li></ul><ul><li>What useful tools are there? </li></ul><ul><li>How can you use them as press officers? </li></ul><ul><li>Wrap Up </li></ul><ul><li>Questions </li></ul>
  4. 4. What are social media? <ul><li>Medias where the participants can: </li></ul><ul><li>Share </li></ul><ul><li>Discuss </li></ul><ul><li>Collaborate </li></ul>
  5. 5. Share
  6. 6. Discuss
  7. 7. Discuss
  8. 8. Collaborate
  9. 9. Collaborate
  10. 10. Collaborate
  11. 11. Remember <ul><li>” It’s about people </li></ul><ul><li>– not technology” </li></ul>
  12. 12. Useful tools <ul><li>The blog - for having conversations </li></ul>
  13. 13. Useful tools <ul><li>Photosharing </li></ul>
  14. 14. Useful tools <ul><li>Photosharing </li></ul>The visitor can see more – and comment
  15. 15. Useful tools <ul><li>Social bookmarking </li></ul>
  16. 16. Useful tools <ul><li>Social bookmarking </li></ul>
  17. 17. Useful tools
  18. 18. Useful tools <ul><li>Videosharing </li></ul>
  19. 19. Useful tools <ul><li>Videosharing </li></ul>
  20. 20. Useful tools <ul><li>Mapping tools i.e. combined with Wiki </li></ul>
  21. 21. Useful tools <ul><li>Mapping tools i.e. combined with Wiki </li></ul>
  22. 22. But remember <ul><li>When you go social media </li></ul><ul><li>people expect you to be social </li></ul>
  23. 23. Examples <ul><li>Electrolux’s newsroom </li></ul>
  24. 24. Examples <ul><li>General Motors History Wiki </li></ul>
  25. 25. Connect to networks <ul><li>Be where people are </li></ul>
  26. 26. Wrap up <ul><li>Reach out with Social media </li></ul><ul><li>Remember to be social = interact </li></ul><ul><li>Remember that it acquires manpower </li></ul><ul><li>Stay focused : it’s about people – not technology </li></ul><ul><li>Be aware of new social medias coming up </li></ul><ul><li>Have fun because it is fun </li></ul>
  27. 27. Links <ul><li>Blog: Blogger </li></ul><ul><li>Social bookmarking: Delicious </li></ul><ul><li>Photosharing: Flickr </li></ul><ul><li>Video-sharing: YouTube </li></ul><ul><li>Wiki: Mediawiki </li></ul><ul><li>But there’s many other tools so try them out! </li></ul>
  28. 28. Contact <ul><li>Kim Elmose </li></ul><ul><li>Mail: [email_address] </li></ul><ul><li>Blog: http://mediehack.elmose.com </li></ul><ul><li>Tips & Tricks-blog: http://onlineminds.dk </li></ul>

×