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Dtc356 01.23

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crowdsourcing

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Dtc356 01.23

  1. 1. crowdsourcing limits and possibilities Thursday, January 23, 14
  2. 2. crowdsourcing the hype default is democratic > the sum of the individuals = wisdom Thursday, January 23, 14
  3. 3. crowdsourcing: #fails increase existing disparities circulate hate “lick this” Thursday, January 23, 14
  4. 4. lego crowdsourcing in two acts Thursday, January 23, 14
  5. 5. corporate crowdsourcing • • The Lego Crowdsourcing Objective • Their simple objectives were to increase the number of product ideas while also improving on their customer engagement. Thursday, January 23, 14 Lego has become a mammoth of the toy industry, but a nimble mammoth. After prototyping, testing, and refining their concept for three years in Japan, Lego has recently gone global with the betaversion of its Cuusoo crowdsourcing platform.
  6. 6. Thursday, January 23, 14
  7. 7. act 2: bionicles Thursday, January 23, 14
  8. 8. • take Maori words, symbols, mythology and use for toys and made up worlds • mix with other Pacific Island cultures • fabricated cultural values, histories and norms Thursday, January 23, 14
  9. 9. Maori crowdsourcing • various Maori groups together asked Lego to talk to them • “hacker” / “cyberterrorist” took down site • lego negotiates • conversations / changes happen Thursday, January 23, 14
  10. 10. information, crowds, technology Thursday, January 23, 14
  11. 11. what happens next? Thursday, January 23, 14
  12. 12. Ushahidi http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html Thursday, January 23, 14

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