Personal branding

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Presented to high school students. Why using social media is important and how to maintain a brand.

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Personal branding

  1. 1. What are you DOING?<br />140 characters that make a difference<br />
  2. 2. Twitter’s core:<br />It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.<br />
  3. 3. Somehow that turned into this…<br />Things that don’t matter:<br />So. Many. Links.<br />
  4. 4. STOP.<br />
  5. 5. Be selfish. Make social media about you.<br />
  6. 6. Put yourself online.<br />
  7. 7. Who are you?<br />Journalist? Student? Activist? Musician? Artist? Writer? Chef?<br />
  8. 8. Decide what you’ll put where.<br />
  9. 9. Tools to tell your story.<br />
  10. 10. Here’s where I tell you to be careful<br />Does a FB profile or a website prejudice me before I meet a candidate?<br />Yes. Absolutely.<br /> - Harvard admissions officer<br />
  11. 11. But don’t listen to me.<br />
  12. 12. The best branded journalists<br /> “They take advantage of opportunities, write well-crafted tweets and choose niche blog topics that as a whole clearly indicate the type of specialized journalist they want to be. In this era of the journalist as brand, they’re playing really good offense.” <br /> – Jennifer GaieHellum<br />
  13. 13. 3 things to do today<br />
  14. 14. Look at your profiles. No, really look at them.<br /><ul><li>Embarrassing photos?
  15. 15. Privacy settings?
  16. 16. Do you really want your Mom to see this?</li></li></ul><li>Decide who you’re going to be.<br /><ul><li>What do you really care about?</li></li></ul><li>Own it.<br /><ul><li>Namechk.com
  17. 17. Find an idol
  18. 18. Start talking</li></li></ul><li>Now what?<br />
  19. 19. Use the networks you have to tell stories.<br />Woj uses his twitter account to supplement his columns.<br />
  20. 20. Take it offline.<br />
  21. 21. @kimbuikbui@scpr.org<br />

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