Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Nonprofit Fundraising Events: Start with the End in Mind to Maximize Event Participation, Donations and ROI

942 views

Published on

Creating a successful event starts in the planning phase. This engaging webinar covers proven practices and strategies for:
Planning timelines
Making online registration and fundraising tools easy to use to increase participation
Leveraging event promotion in an omni-channel world

Published in: Marketing, Technology, Business
  • Be the first to comment

Nonprofit Fundraising Events: Start with the End in Mind to Maximize Event Participation, Donations and ROI

  1. 1. Successful Events: Pre-Planning for Successful Events and Beyond 1
  2. 2. Confidential document: Kimbia Inc. 2014 Agenda 2
  3. 3. Confidential document: Kimbia Inc. 2014 Hi Miriam Kagan Senior Fundraising Principal 3
  4. 4. Confidential document: Kimbia Inc. 2014
  5. 5. Omni-Channel Fundraising Confidential document: Kimbia Inc. 2014 TM Solutions 5
  6. 6. Omni-Channel Fundraising Confidential document: Kimbia Inc. 2014 TM Solutions 6
  7. 7. Omni-Channel Fundraising TM Solutions - Event Registration (individuals and teams) - Team and Individual fundraising pages - Automated receipting - Goal progress and recognition - Day of scanned check-in - Live reporting - Customizations Confidential document: Kimbia Inc. 2014 7
  8. 8. Let’s Get Started! Confidential document: Kimbia Inc. 2014 8
  9. 9. Event Pre Event Confidential document: Kimbia Inc. 2014 Post Event 9
  10. 10. Pre-event Planning Confidential document: Kimbia Inc. 2014
  11. 11. Last Year is your BFF Understand last year’s event data to inform this year’s event. Confidential document: Kimbia Inc. 2014
  12. 12. Fundraising Proven Practice • Look at last year’s ask array: did most gifts come in at, above, below? • Look at last year’s registration fee: what percentage of registrants gave an additional gift? • Look at the suggested fundraising goal: how many met, exceeded, failed to meet? • Plan to adjust and test Confidential document: Kimbia Inc. 2014
  13. 13. Segment and Incentivize Targeted communication leads to superior performance. Team captain Confidential document: Kimbia Inc. 2014 Major Donor Friend of a friend supporter Non Fundraising Participant Local sponsor
  14. 14. Segment and Incentivize • Open early and/or discounted registration for prior year participants (sense of urgency) • Create special incentives for high $ fundraisers to convert to team captains (if you have teams) Confidential document: Kimbia Inc. 2014
  15. 15. Segment and Incentivize • Create variable content for engaged vs passive participants • Incentives for participants not fundraising online - “Log into your center today, post link on your blog, get a special sponsor fundraising match: “Participants who access their event center are more valuable overall than those who do not.” Confidential document: Kimbia Inc. 2014
  16. 16. Segment and Incentivize • Create, offer, and promote regular interval participation prizes - Everyone registered this week can win X - Those who get most gifts this week entered to win iPad (promote online fundraising) Confidential document: Kimbia Inc. 2014
  17. 17. Segment and Incentivize • Create friendly competition and recognition - Progress newsletter featuring high performing teams or individuals - Tips from what those participants are “doing right” to incentivize others Confidential document: Kimbia Inc. 2014
  18. 18. Confidential document: Kimbia Inc. 2014 Pre-Event Tools GPS for your participants.
  19. 19. Pre-Event Tools • The personal centers: just because they are there, doesn’t mean participants will use them - Create email series introducing tools and showing examples of successful fundraisers - Provide resources and tem - plates: “ask emails”, “thank you emails”Encourage social sharing Confidential document: Kimbia Inc. 2014
  20. 20. Confidential document: Kimbia Inc. 2014 Pre-Event Tools
  21. 21. Pre-Event Tools • Optimize for on-the go fundraising - Understand when and where participants are likely to preengage - Make sure screen resolutions are part of your design Confidential document: Kimbia Inc. 2014
  22. 22. Empower Promoters Confidential document: Kimbia Inc. 2014 Who are your sneezers?
  23. 23. Empower Promoters Give them a bullhorn. • Your highest $ donors are not always the ones with the most influence. • Listen using social tools • Interact • Provide call to action language by channel • Provide feedback and impact loops Confidential document: Kimbia Inc. 2014
  24. 24. Sponsors All eyes on them • Promote sponsors in newsletters, site collateral, table linens, etc. • Ask sponsors to recruit others in community • Special matching funds • Provide sponsors tool to help you on their own site Confidential document: Kimbia Inc. 2014
  25. 25. Confidential document: Kimbia Inc. 2014 Sponsors
  26. 26. Keep the Buzz Going • Events have cycles: early rush/last minute push • Create a plan for down-time promotion • Make sure you have stable up time for rush days (opening of registration, last day to register) • Plan for check-points and to predict performance Confidential document: Kimbia Inc. 2014
  27. 27. Test and Evolve • Pre-event period is a good time to plan/test - Registration paths - Ask arrays - Incentives • Adjust on the go when possible • Make sure you are using analytics for real-time information Confidential document: Kimbia Inc. 2014
  28. 28. Get Started Today • Take the FREE event registration self assessment. • http://www.kimbia.com/20-point-online-ev Confidential document: Kimbia Inc. 2014
  29. 29. Confidential document: Kimbia Inc. 2014 Q&A 29
  30. 30. Confidential document: Kimbia Inc. 2014 www.kimbia.com @kimbiainc Miriam@kimbia.com @miriamkagan 30
  31. 31. Confidential document: Kimbia Inc. 2014 Thank you! 31

×