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EVERYONE. Crowdfunding events attract donors of all 
ages and income groups, includin...
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Who Gives to Crowdfunding Events?


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Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. But the important question for fundraisers is not whether these crowdfunding events are effective (the numbers speak for themselves), but rather who these donors are, so that you can determine the best ways to steward them.

Published in: Data & Analytics
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Who Gives to Crowdfunding Events?

  1. 1. WHO GIVES TO CROWDFUNDING EVENTS? EVERYONE. Crowdfunding events attract donors of all ages and income groups, including those who are wealthy, highly educated, generous, and willing to give across multiple channels. GIVE LOCAL AMERICA 2014 FUNDED MORE THAN 7,700 NONPROFITS AND RAISED $53.7 MILLION. OF THE DONORS WHO GAVE ONLINE— 62% have a net worth of $250,000 or more. 65% are highly indexed for smartphone use. 47% have a household income of $100,000 or more. 42% are ages 55-74. CROWDFUNDING ENGAGES ALL AGE GROUPS, PROVIDING A HIGH CAMPAIGN ROI. CROWDFUNDING EVENTS ATTRACT EVERYONE, 12% RENTER FROM FIRSTTIME PHILANTHROPISTS TO MAJOR DONOR PROSPECTS. 2% UNKNOWN UNKNOWN 1834 3544 22% 4554 65% are likely to be smartphone users. CROWDFUNDING DONORS ARE GENEROUS AND GIVE TO MULTIPLE CAUSES. 3% 16% 33% 33% 12% 3% $0 $19,999 $20,000 $49,999 $50,000 $99,999 $100,000 $174,999 $175,000 $249,999 $250,000+ UNKNOWN $25,000 $25,000 $99,000 $100,000 $149,000 $150,000 $249,000 $250,000 $499,000 $500,000 $749,000 $750,000 $999,000 $1,000,000+ HOUSEHOLD INCOME NET WORTH 6% $ CROWDFUNDING DONORS ARE TYPICALLY MARRIED HOMEOWNERS, GIVING FUNDRAISERS A LARGER NETWORK TO ENGAGE. HOME OWNERSHIP STATUS MARITAL STATUS 33% SINGLE 63% MARRIED 4% UNKNOWN 72% DEFINITE OWNER 14% PROBABLE OWNER $63,000 The maximum value of donations made by a single donor. 112 The maximum number of donations from a single donor. 26,884 Donors who gave more than one gift. 19.4% $113 Average gift for this first-year event. 51% are females. 86% are definite or probable home owners. 19.4% of donors made more than one donation. 79% are college educated. 41% are known to have given to a charity in the past. $50,000 WAS THE LARGEST SINGLE ONLINE DONATION. 1% 9% 19% 24% 5564 6574 75+ 18% 7% 69% are likely to be online transactors. 37% prefer catalogs. 36% prefer retail. SO WHAT ARE YOU WAITING FOR? If you’re interested in joining Give Local America or hosting your own Giving Day, contact Lori Finch, Vice President of Community Giving, at MARK YOUR CALENDAR FOR THE NEXT GIVE LOCAL AMERICA ON MAY 5, 2015 WWW.G I V E LO C A L A M E R I C A .ORG O R G A N I Z E D A N D P O W E R E D B Y $ 6% 10% 7% 9% 17% 15% 13% 17% $ $ $ $ $ $ CROWDFUNDING DONORS ARE LIKELY TO BE MULTICHANNEL DONORS THE HIGHEST LIFETIME VALUE DONORS. Source: All data is based on the 144K online transactions made during Give Local America on May 6, 2014. #givelocal15 $