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Add Hashtag Power to Your Giving Day


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How to make the most out of your big day through social media engagement.

Published in: Social Media
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Add Hashtag Power to Your Giving Day

  1. 1. Social Media Webinar 2
  2. 2. Swahili Verb Run Fast How to make the most out of your big day through social media engagement
  3. 3. Introductions •  Marketing  &  Events  Manager  @  Kimbia   •  Loves:    Coffee  and  ice  cream,  and  especially   coffee  ice  cream,  board  games  and  shopping   •  Superpower  wish:  Blink  and  be  somewhere   •  Social  media  extraordinaire  at  Kimbia     @KimbiaInc   Email:   Kelly Frost
  4. 4. Why is Social Media Important? •  Raises the awareness of your giving day •  Directly connects you to your constituents •  Increases follower excitement and engagement •  Empowers supporters to their networks to grow your donor base
  5. 5. An Overview of Social Media Channels There are a lot of channels out there, so it’s important to know the appropriate content for each one.
  6. 6. What is the difference between a “hashtag” and a “tag?” •  A hashtag is a word or phrase preceded by # and is used to identify messages on a specific TOPIC •  A tag or “tagging” is usually applied to a specific PERSON or cause. It is preceded by the @ sign.
  7. 7. Why are they important? Using hashtags and tagging accounts raises awareness, recruits followers and engages supporters
  8. 8. Hashtags + Tagging: Where & How? •  Facebook, Twitter and Instagram •  Do local research • Follow like organizations, search #s to find relevant topics and active followers • Search hashtags for listing of popular topics • @Tag relevant accounts
  9. 9. So which social media channels should I use on my giving day? •  For starters, we recommend Facebook, Twitter and Instagram •  For those looking to expand, we’re going to talk about SnapChat and Facebook Live
  10. 10. Snapchat 101 Snapchat is used to tell stories in raw, often humorous “behind-the- scenes” clips and messages. Private snaps, personal stories and the ability to send ‘ephemeral’ messages, using fun filters and special effects are what set this app apart. Great tool if millennials are a key audience for your organization!
  11. 11. The 4 Elements of Snapchat •  Snaps – Self-erasing photos or 10-second videos sent to one or multiple friends. •  Stories – Public snaps for all “friends” to see. It’s a series of moments that won’t self-erase for 24 hours. THIS is where you will want to focus giving day efforts. •  Memories – Share videos and photos captured outside of Snapchat to your story. •  Chat – One-to-one text chatting. You can chat back and forth with someone, and when you navigate away the thread is lost forever.
  12. 12. Swiping Gets You to These Elements
  13. 13. Snapchat Tip: Use filters and special effects to give your photos a little pizazz. It’s what the platform is all about!
  14. 14. Facebook Live 101 Live video streaming is a fun, engaging way to connect with your followers and grow your audience. Viewers can provide live feedback and ask questions during the broadcast. Live videos are immediately archived, and it’s common for archived views to exceed live views.
  15. 15. Facebook Live Tips Facebook recommends that live videos last at least 10 minutes, but you can go as long as 90 minutes! Forward your calls to avoid distractions during broadcast End your live video with a call to action! Do a practice video – set Facebook’s Who Should See This? Privacy setting to Only Me.
  16. 16. Facebook Live Metrics Facebook offers the biggest audience for live video. Analyze your results: You can see the total number of people who watched at least a portion of the video, along with a running count of how many viewers you had at different points in time.
  17. 17. How do I keep up with all this social media? Create a schedule ahead of time! There are many great social media scheduling tools out there. We’re going to talk about Hootsuite and Buffer.
  18. 18. Buffer With Buffer, you can add all the updates you want and Buffer schedules them out evenly, at the most optimal times. OR manually schedule out your posts to go out at specific times.
  19. 19. Buffer You also get shortcuts that make sharing content a breeze!
  20. 20. Buffer Analytics In Buffer’s free analytics plan, you can see major engagements stats for each update posted on Facebook, Twitter, Google+ and LinkedIn
  21. 21. Hootsuite Hootsuite is a lot like buffer, allowing you to schedule multiple posts to be spread out over time. The ‘streams’ feature lets you monitor and “listen” to social in one platform.
  22. 22. Hootsuite Streams
  23. 23. Hootsuite Analytics Hootsuite’s free analytics tool lets you create specific social media reports, keeping you up-to-date with the information you want to track.
  24. 24. More Analytics: Facebook Insights Facebook Insights shows you stats behind your posts, likes and reach. It’s free and already comes with your organization’s Facebook page!
  25. 25. More Analytics: Twitter Analytics Twitter provides an overview of how tweets perform in major engagement areas – retweets, mentions, favorites and clicks. You can run reports on insights and easily export the data.
  26. 26. Don’t forget about ads! Promoting your tweets and running social media ads can be a GREAT way to drive engagement during your event. •  It’s easier than ever! •  You can set a low budget. •  Targeted audience drives new donors!
  27. 27. Download our FREE Social Media Toolkit •  Find the important information from this webinar in our social media toolkit! •  We will be emailing it out along with the slides and recording from this webinar
  28. 28. Questions?