Social media in job search


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Workshop presentation for WorkSource Pierce on using social media in job search

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  • F is FacebookSU is StumbleduponB is BloggerFunny face is Reddit(helps you become an SME)G+ is Google PlusBlack and purple cube is Delici.o.usW is WordpressTwo dots is FLICKRP is PinterestGreen icon is SharingOrange is RSS Feed
  • This is what we’re going to cover in today’s presentation
  • Listed are some of the most known samples of social media sites
  • Ask how many have a Facebook page? Or LinkedIn? If so, what do they do with them?
  • Although cell and landline phones were seriously affected, internet services were largely unaffected in areas where basic infrastructure remained, despite the earthquake having damaged portions of several undersea cable systems landing in the affected systems; these systems were able to reroute around affected segments onto redundant links. Several Wi-Fi hotspot providers reacted to the quake by providing free access to their networks. Thus, people could use social media to let people know how they were doing.
  • Egyptian Revolution started with students in Egypt organized a rally to overturn the existing leader Hosni Mubarak; it grew exponentially through the plea in Facebook
  • Employers can find information on you online. It is up to you to make sure they find good stuff!Networking through LinkedIn, etcUse examples of Brands (like a good neighbor, I’m Lovin’ It)Find work – LinkedIn does have job listings
  • These employers stated the reasons for rejecting these candidates are:Lied about qualifications (13%)Inappropriate photos (11%)Inappropriate comments (11%)Negative comments about a previous employer (11%)Poor communication skills (11%)
  • This slide shows how employers are increasingly using social media to SOURCE employees (find talent that would fill the job requirements and fit the corporate culture).
  • LinkedIn is by far the biggest choice of employers to use to find talent for their companies.
  • The percentage of employers who are actively hiring, almost 9 out of 10 use social media sites to recruit. This is up 6% from the year before. It is estimated that the number will grow another 6% this year. Contrasting social media with traditional job boards, employers plan to use job boards less, making knowledge of job searching via social networks more important.
  • It is up to you whether you want to have a professional Facebook profile; many do not. If you work in a visual arts medium such as photography, other sites such as Flickr might be more relevant. (more on online resumes and domain names later)It is highly important to make your online presence very user-friendly. No matter where the employer finds your information, you must have links to your other profiles and sites.
  • You can post your resume on any profile you have. LinkedIn takes your professional information and turns it into something of an ‘online resume’. Wherever you post it, make sure it has plenty of keywords that are relevant to your position, making your profiles more searchable (on people searches, Google, etc)
  • Employers want to know all they can about you as a candidate and potential employee. If you show you really know what you’re talking about, that helps them decide to use your expertise! It also helps others in your network know more about you.
  • Networking is more than just getting connected with a person and then asking for a job. Make friends, share knowledge and resources, and let your network get to know you.
  • Employers want to be sure your knowledge of your field is current. Keeping up to date using news feeds and discussing them in your profiles shows that.
  • This information comes from a paper published by Carnegie Mellon University called “Job Search Game: Job Search on Online Social Networks”, which recommends this 5-step process to enhance the outcome of using social media for job search.
  • The word ‘LinkedIn’ has a link to If there’s time you can do a LinkedIn demonstration
  • The word ‘blog’ is shortened for ‘web log’ and is basically an online diary or journal. As such you can write about anything you like. You can also share photos and media in most blogging sites as well. The importance behind blogging is showing how much you know about your work. You can use it like answering questions to behavioral interview questions– write about a time when you assisted an angry customer, for example.
  • Log out of your personal social media profiles and then Google yourself. See what appears as an outsider would. If you don’t like what you see, either remove or tighten the privacy settings on your account.
  • How to improve your profile from an employers’ perspective. 80% of respondents reacted positively to seeing memberships to professional organizations, while 67% like to see volunteering or donating to a nonprofit. They also want to consistent activity on their profiles and that their personality is well-rounded and diversified.
  • Other sites that can be used to find you:Pipl.comPeekYou.comWink.comThese sites help you find what your online presence looks like and how readily available your information is.
  • Social media in job search

    1. 1. OverviewSocial Media’s effect in our worldHow social media affects job searchEmployer’s use of social mediaHelp employers find you onlineHow to make an online presenceWhere to startWhat to be careful about
    2. 2. What is Social Media?Web sites and other online means ofcommunication that are used by largegroups of people to share information &develop social and professional contacts * SOURCE:  LinkedIn  Facebook  Twitter  Blogs  Any type of virtual interpersonal communication
    3. 3. SOUND OFF!!What, if any, experience do you have with social media?
    4. 4. What effect is Social Media having on our world? “Social networking tools have shown their ability onceagain to unify us as human beings, and to bring out what is most altruistic and empathetic in our natures.”
    5. 5. What effect is Social Media having on our world? Egyptian Revolution of 2011 started with a plea on Facebook!
    6. 6. How will social media affect my job search?  Gain/lose credibility  Networking  Develop a personal brand  Find job leads
    7. 7. Does my online presence affect my job search?NEARLY 75% of hiring managers and jobrecruiters review online information about jobapplicants before making a hiring decision. Of those, 70% said that they have rejected candidates based on information they have found online.
    8. 8. Do employers use Social Media for recruiting? According to a 2012 Jobvite survey, 92% of U.S. companies use social networks to find talent. A full 90% of those employers have had success hiring someone through LinkedIn. 55% plan to invest more in social recruiting in the future.
    9. 9. Which Social Media sites do employers prefer?92% of companiesuse LinkedIn to find 2011 2012 93% 87%talent, and 67% useFacebook and 54% 67% 54% 56%use Twitter. 47%
    10. 10. Is this a trend that will continue?  92% of employers actively hiring in 2012 currently use or plan to recruit via social networks (UP from 89% in 2011, and 78% 5 years ago).  In addition, 55% of hiring companies plan to invest more in social recruiting while only 16% will spend more on job boards and 31% will spend less!SOURCE: Social Recruiting Survey 2011
    11. 11. How to help employers find you online Fully utilize online presence Establish a consistent personal brand Get involved Stay up to date
    12. 12. Fully utilize online presenceCreate profiles on sites such as LinkedIn, Facebook and TwitterPost your resume online– use virtual contact informationWrite blogsLink everything together!
    13. 13. Establish a consistent personal brand Make sure your profile is professional and reflects the job you’re looking for across all social media platforms.Your online resume should contain: Keywords Job Titles Qualifications Affiliations Links to websites, blogs
    14. 14. Establish a consistent personal brandBECOME A SME!!Blog about what you knowResearch online sources – share on your sites   Answer questions in LinkedIn group discussions
    15. 15. Get Involved!Professional networking organizations don’t justmeet in person anymore. Professional groupsprovide access to valuable information, jobpostings, and widen your networking capacity. Join groups on LinkedIn College Alumni organizations “Like” targeted companies on FB “Follow” companies on Twitter
    16. 16. Stay up to dateStay updated on all information, news and trends in your industryKeep your personal information up to dateBe consistent and active!
    17. 17. Five-Step Process to Social Media Success in Job Search1. Create a list of companies where your connections are working2. Find openings in those firms3. Message your connections for advice and recommendations4. Thank connections for leads and ask about work culture5. Make more connections by joining alumni or interest groups SOURCE: TTG Consultants/ Carnegie Mellon University
    18. 18. Where do I start??1. Get a LinkedIn profile – Make profile complete – Make connections – Join groups – Follow target companies – Make and ask for recommendations – Ask and answer questions – Stay updated on industry news and trends – Participate in discussions
    19. 19. Where do I start??2. Start a blog – and blog regularly! – Wordpress – Blogger – – And many others!
    20. 20. Where do I start??3. Check the appearance and privacy settings for profiles you already have
    21. 21. What do employers sayIMPROVES my profile? 80% 67% 50% 30%* SOURCE: Jobvite Social Marketing Survey 2012
    22. 22. Do “The PeekYou Test”Do this little exercise. Go to and enter your name and city. What comes up?This will be part of your ‘online brand’. Is this what you want perspective employers to see? ME EEK!
    23. 23. What should I be careful about using Social Media? Top reasons for rejecting candidates based on online info?  Illegal drugs, posts about alcohol consumption  Profanity, posts of sexual nature  Grammar/Spelling mistakes  Badmouthing former employers
    24. 24. Thank you!Need Further assistance??? Kim Myers 253-552-2547