OverviewSocial Media’s effect in our worldHow social media affects job searchEmployer’s use of social mediaHelp employ...
What is Social Media?Web sites and other online means ofcommunication that are used by largegroups of people to share info...
SOUND OFF!!What, if any, experience do you   have with social media?
What effect is Social Media having         on our world?  “Social networking tools have shown their ability onceagain to u...
What effect is Social Media having         on our world?  Egyptian Revolution of 2011 started with a plea on              ...
How will social media affect my job              search?  Gain/lose credibility  Networking  Develop a personal brand ...
Does my online presence affect       my job search?NEARLY 75% of hiring managers and jobrecruiters review online informati...
Do employers use Social Media       for recruiting?     According to a 2012 Jobvite survey, 92% of U.S.     companies use ...
Which Social Media sites do      employers prefer?92% of companiesuse LinkedIn to find               2011    2012         ...
Is this a trend that will                   continue?    92% of employers actively hiring in 2012   currently use or plan...
How to help employers find        you online   Fully utilize online presence   Establish a consistent personal brand   ...
Fully utilize online presenceCreate profiles on sites such as LinkedIn, Facebook and TwitterPost your resume online– use...
Establish a consistent personal             brand Make sure your profile is professional and reflects the job you’re looki...
Establish a consistent personal             brandBECOME A SME!!Blog about what you knowResearch online sources – share ...
Get Involved!Professional networking organizations don’t justmeet in person anymore. Professional groupsprovide access to ...
Stay up to dateStay updated on all information, news and trends in your industryKeep your personal information up to dat...
Five-Step Process to Social  Media Success in Job Search1. Create a list of companies where   your connections are working...
Where do I start??1. Get a LinkedIn profile  –   Make profile complete  –   Make connections  –   Join groups  –   Follow ...
Where do I start??2. Start a blog – and blog regularly!  –   Wordpress  –   Blogger  –   Blog.com  –   And many others!
Where do I start??3. Check the appearance and privacy  settings for profiles you already have
What do employers sayIMPROVES my profile?      80%                         67%                                           5...
Do “The PeekYou Test”Do this little exercise. Go to www.peekyou.com and enter  your name and city. What comes up?This will...
What should I be careful about    using Social Media? Top reasons for rejecting candidates based on online info?  Illegal...
Thank you!Need Further assistance???       Kim Myers      253-552-2547  KMyers@ESD.WA.gov
Upcoming SlideShare
Loading in …5
×

Social media in job search

871 views

Published on

Workshop presentation for WorkSource Pierce on using social media in job search

  • Be the first to comment

  • Be the first to like this

Social media in job search

  1. 1. OverviewSocial Media’s effect in our worldHow social media affects job searchEmployer’s use of social mediaHelp employers find you onlineHow to make an online presenceWhere to startWhat to be careful about
  2. 2. What is Social Media?Web sites and other online means ofcommunication that are used by largegroups of people to share information &develop social and professional contacts * SOURCE: Dictionary.com  LinkedIn  Facebook  Twitter  Blogs  Any type of virtual interpersonal communication
  3. 3. SOUND OFF!!What, if any, experience do you have with social media?
  4. 4. What effect is Social Media having on our world? “Social networking tools have shown their ability onceagain to unify us as human beings, and to bring out what is most altruistic and empathetic in our natures.”
  5. 5. What effect is Social Media having on our world? Egyptian Revolution of 2011 started with a plea on Facebook!
  6. 6. How will social media affect my job search?  Gain/lose credibility  Networking  Develop a personal brand  Find job leads
  7. 7. Does my online presence affect my job search?NEARLY 75% of hiring managers and jobrecruiters review online information about jobapplicants before making a hiring decision. Of those, 70% said that they have rejected candidates based on information they have found online.
  8. 8. Do employers use Social Media for recruiting? According to a 2012 Jobvite survey, 92% of U.S. companies use social networks to find talent. A full 90% of those employers have had success hiring someone through LinkedIn. 55% plan to invest more in social recruiting in the future.
  9. 9. Which Social Media sites do employers prefer?92% of companiesuse LinkedIn to find 2011 2012 93% 87%talent, and 67% useFacebook and 54% 67% 54% 56%use Twitter. 47%
  10. 10. Is this a trend that will continue?  92% of employers actively hiring in 2012 currently use or plan to recruit via social networks (UP from 89% in 2011, and 78% 5 years ago).  In addition, 55% of hiring companies plan to invest more in social recruiting while only 16% will spend more on job boards and 31% will spend less!SOURCE: Social Recruiting Survey 2011
  11. 11. How to help employers find you online Fully utilize online presence Establish a consistent personal brand Get involved Stay up to date
  12. 12. Fully utilize online presenceCreate profiles on sites such as LinkedIn, Facebook and TwitterPost your resume online– use virtual contact informationWrite blogsLink everything together!
  13. 13. Establish a consistent personal brand Make sure your profile is professional and reflects the job you’re looking for across all social media platforms.Your online resume should contain: Keywords Job Titles Qualifications Affiliations Links to websites, blogs
  14. 14. Establish a consistent personal brandBECOME A SME!!Blog about what you knowResearch online sources – share on your sites   Answer questions in LinkedIn group discussions
  15. 15. Get Involved!Professional networking organizations don’t justmeet in person anymore. Professional groupsprovide access to valuable information, jobpostings, and widen your networking capacity. Join groups on LinkedIn College Alumni organizations “Like” targeted companies on FB “Follow” companies on Twitter
  16. 16. Stay up to dateStay updated on all information, news and trends in your industryKeep your personal information up to dateBe consistent and active!
  17. 17. Five-Step Process to Social Media Success in Job Search1. Create a list of companies where your connections are working2. Find openings in those firms3. Message your connections for advice and recommendations4. Thank connections for leads and ask about work culture5. Make more connections by joining alumni or interest groups SOURCE: TTG Consultants/ Carnegie Mellon University
  18. 18. Where do I start??1. Get a LinkedIn profile – Make profile complete – Make connections – Join groups – Follow target companies – Make and ask for recommendations – Ask and answer questions – Stay updated on industry news and trends – Participate in discussions
  19. 19. Where do I start??2. Start a blog – and blog regularly! – Wordpress – Blogger – Blog.com – And many others!
  20. 20. Where do I start??3. Check the appearance and privacy settings for profiles you already have
  21. 21. What do employers sayIMPROVES my profile? 80% 67% 50% 30%* SOURCE: Jobvite Social Marketing Survey 2012
  22. 22. Do “The PeekYou Test”Do this little exercise. Go to www.peekyou.com and enter your name and city. What comes up?This will be part of your ‘online brand’. Is this what you want perspective employers to see? ME EEK!
  23. 23. What should I be careful about using Social Media? Top reasons for rejecting candidates based on online info?  Illegal drugs, posts about alcohol consumption  Profanity, posts of sexual nature  Grammar/Spelling mistakes  Badmouthing former employers
  24. 24. Thank you!Need Further assistance??? Kim Myers 253-552-2547 KMyers@ESD.WA.gov

×