“Work like
a startup!”
Harri Kiljander
Product guy and UX designer, who also
wrote real software a couple of decades ago
D...
Startup? F-Secure?
Internal startup
a.k.a. in-company venture, virtual
small company in the big company
Mechanism to do (or try) radical
inno...
But why?
> Growth! New business!
New customers!
> New product category!
> New ways of working!
> New technologies!
Background
> 2012 company strategy:
new growth from new product
categories around security
> From technology-driven
to peo...
People protection
F-Secure Lokki
Your people, Your places

The personal
location sharing
and messaging
app for families
and friends
www.lok....
2013 2012
January:
Productization decision
February:
“Work like a startup!”,
family focus groups
March:
Concept design,
te...
Over 70 percent of adults
find it relevant to know
where their family
members are

51%

20%
11%

15%

4%

The information
w...
Over 60 percent of parents say that
majority of calls and text messages with
children concern whereabouts
Calls or message...
Clear majority of
children would like to
see their friends’
whereabouts on their
phone

Over half of children would
like t...
November 2012

Concept “Ringo”
Design drivers
> A unique location sharing app
that is engaging, fun and useful
> Nordic liberal approach to location
shar...
Friends
and chat!

People
protection

Pivot?!

Kids are
key!

1:
10:
100

Nobody wants
to be tracked!

Children,
pets,
bic...
The big company
> Free benefits: Budget, legal team, localization
team, country offices, business developers, existing
produc...
How to organize?
> Independent multi-disciplinary team with top
management support and trust
> Attitude + design + technol...
Product category
> Establishing a new category is hard!
“Lokki is an unlike family tracker” … hmmm
> “Family tracking” >>>...
Technology choices
> Building a cross-platform mobile app with
PhoneGap + AngularJS is learning by doing
(and learning fro...
User testing + feedback
>
>
>
>
>
>

Unassumer for online surveys
Focus groups with in-house moderation
School survey for ...
Where are we today?
> F-Secure Lokki has thousands
of users! And we are learning daily.
> A number of internal startups
ki...
Thank you :-)
Stay in touch with your family
and friends with F-Secure
Lokki, the personal location
sharing and messaging ...
"Work like a startup!" a.k.a. building an internal venture in a big company
"Work like a startup!" a.k.a. building an internal venture in a big company
"Work like a startup!" a.k.a. building an internal venture in a big company
Upcoming SlideShare
Loading in …5
×

"Work like a startup!" a.k.a. building an internal venture in a big company

1,416 views

Published on

My presentation from the Scan Agile 2013 conference in Helsinki, 11th of November

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,416
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
20
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

"Work like a startup!" a.k.a. building an internal venture in a big company

  1. 1. “Work like a startup!” Harri Kiljander Product guy and UX designer, who also wrote real software a couple of decades ago Director of F-Secure Lokki 11th of November 2013 harri.kiljander@f-secure.com Protecting the irreplaceable | f-secure.com a.k.a. building an internal venture in a big company
  2. 2. Startup? F-Secure?
  3. 3. Internal startup a.k.a. in-company venture, virtual small company in the big company Mechanism to do (or try) radical innovation in a big company context
  4. 4. But why? > Growth! New business! New customers! > New product category! > New ways of working! > New technologies!
  5. 5. Background > 2012 company strategy: new growth from new product categories around security > From technology-driven to people-centric > First build user base, then build revenue model
  6. 6. People protection
  7. 7. F-Secure Lokki Your people, Your places The personal location sharing and messaging app for families and friends www.lok.ki
  8. 8. 2013 2012 January: Productization decision February: “Work like a startup!”, family focus groups March: Concept design, team building April: Team operational, SW development begins May: 1st demo to company Leadership Team, school survey June: Internal alpha, product naming December: Launch date: 11th Aug 2013 November: Family location sharing concept Movember: 3.0 November: Online surveys of people protection September: 2.0 September: Product concepts design August: Strategy project kick-off August: 1.1 live in iTunes and Google Play on 12th of August July: 1.0 release to iTunes, internal beta
  9. 9. Over 70 percent of adults find it relevant to know where their family members are 51% 20% 11% 15% 4% The information would be unpleasant to me I would not like to see it The information would be irrelevant to me How important to you is to see where your children or other family members are? (n=82) The information would be important to me The information would be very important to me
  10. 10. Over 60 percent of parents say that majority of calls and text messages with children concern whereabouts Calls or messages to children Majority of the calls or messages 34% About half of the calls or messages 28% Some of the calls or messages Hardly any of them Calls or messages to spouse 9% 20% 26% 12% How many of your calls or messages concern where your family members are or they should be or where you are? (n=85) 46% 25%
  11. 11. Clear majority of children would like to see their friends’ whereabouts on their phone Over half of children would like to see where their parents are, even though 40 percent find the information irrelevant See friends See parents 8% Very important to me 17% Important to me 58% Irrelevant to me I would not like to see it It would be unpleasant 38% 29% 42% 4% 0% 4% 0% How important would you find the opportunity to see on your phone where your closest ones are? (n=24)
  12. 12. November 2012 Concept “Ringo”
  13. 13. Design drivers > A unique location sharing app that is engaging, fun and useful > Nordic liberal approach to location sharing: opt-out for everyone, anytime > Family AND friends
  14. 14. Friends and chat! People protection Pivot?! Kids are key! 1: 10: 100 Nobody wants to be tracked! Children, pets, bicycles Wristbands: health, safety, fitness Design + technology + marketing Flipchart prototyping Release every other week How to scale to 1M+ users? 10M? Ask users and listen to them! A/B testing Relevant or irrelevant? http://theleanstartup.com Groups of people! Home security
  15. 15. The big company > Free benefits: Budget, legal team, localization team, country offices, business developers, existing products and code, design guidelines, IPR process, good coffee, smart people to help you for free, office facilities, brand, customers, monthly salary! > Big company elements to slow you down: Dependencies with the functional organization, proprietary legacy software platforms, revenue expectations schedule, product or technology strategy or go-to-market conflicts, release cycles, HR policy, brand guidelines, reporting process, broken telephones, meetings, meetings, meetings! > Try to build the internal startup as an independent vertical organization and minimize dependencies with (un-collaborative) functional teams!
  16. 16. How to organize? > Independent multi-disciplinary team with top management support and trust > Attitude + design + technology + business > If the person is not sitting in the same room, (s)he is not in the team (vs big company functional teams) > Smaller team and smaller budget is often better > Informal progress monitoring and reporting > Share your learnings, both good and bad, across the organization. Everyone will learn, you will learn. > Incentive systems are tricky to define > If you don’t make anyone angry, you have not been effective!! ;-)
  17. 17. Product category > Establishing a new category is hard! “Lokki is an unlike family tracker” … hmmm > “Family tracking” >>> “Family location sharing” >>> “Location sharing and messaging for family and friends” >>> “The replacement for Google Latitude” >>> ? > Private social networking app requires cross-platform device support > Monetization options depend on the product category and target user segments
  18. 18. Technology choices > Building a cross-platform mobile app with PhoneGap + AngularJS is learning by doing (and learning from others!) > HTML5 speeds up cross-platform development but will not bring you a native look and feel (for free) > Introducing new SDKs in a security software house involves some extra rounds of validation and approvals
  19. 19. User testing + feedback > > > > > > Unassumer for online surveys Focus groups with in-house moderation School survey for parents and children F-Secure country offices for product name testing F-Secure Facebook page for app icons testing Aalto University Service Design and Engineering course participants for field testing > In-app feedback email link (yes, this will NOT scale!) > Lead user interviews > + the normal α and β testing with internal people and their families
  20. 20. Where are we today? > F-Secure Lokki has thousands of users! And we are learning daily. > A number of internal startups kicked off at F-Secure > We are tweaking the process, learning what works and what doesn’t
  21. 21. Thank you :-) Stay in touch with your family and friends with F-Secure Lokki, the personal location sharing and messaging app www.lok.ki harri.kiljander@f-secure.com

×