Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Inclusion needs
Commitment Not Just
Equipment
KILIAN FISHER, UFIT PROJECT MANAGER, IHRSA INTERNATIONAL
PUBLIC POLICY ADVIS...
AIM OF SESSION:
To give some “Take Aways” to help YOU have More
effective facility utilisation, marketing and more
#letsin...
Industry Challenges
Regulation/ Legislation eg ADA (USA)
Insurance
The Physical aspects of the Building
Human Resource...
Marketing
Programming
Training
Sales
Retention
Attracting a New market
Marketing- What is it?
So How do we do it?
Inclusive Marketing Plan linked with the UTMF
Use Tool such as PR Smith’s SO...
Key Marketing elements
Advertising & Promotion- targeting
Images /Media used- adapt/ Videos
Colours , audio etc
Testim...
UFIT LAUNCH - 19/10/2015
UFIT LAUNCH - 19/10/2015
Key Marketing elements
Segment Segment Segment
BUT Inclusive?
What?
How?
Who ?
UFIT LAUNCH - 19/10/2015
Key Marketing elements
Where?
Out reach – disability service providers/
community associations
Online and offline Marke...
Trained Staff
Mainstreaming Diversity
Inclusive
Most effective use of what you already have
Programming
UFIT LAUNCH - 19/10/2015
Training
KCS
Initial
CPD/Ongoing
Upskilling
Mentoring
UFIT LAUNCH - 19/10/2015
C
M
Y
CM
MY
CY
CMY
K
UTMF
Sales
ADAPT THE TOOLS: Data Capture
Landing Pages
Mobile
Online Booking
Membership online
Email marketing
Marketing...
Retention
Users /Members
PWD- Loyalty
BUT How do we increase retention?
Staff Recruitment & retention - calibre- KCS
...
Big Data
Remarketing
Facebook adverts /boost posts- targeted
Linkedin adverts- targeted
Email precision marketing
Seg...
Sent
Opened
Clicked
Shared Forwards
Unsub
Key statistics for this campaign: click a number for more details
3,002 Delivere...
Engagement
Listening/Monitoring
Reacting
Amplifying
Social media using effectively for precision
marketing
Must develop:
 Digital Marketing Strategy
 Social Media Strategy
 Tools/Platforms
 Resources
 Innovative Programmes
...
UFIT LAUNCH - 19/10/2015
Questions
www.justdoufit.com
IHRSA Contacts: Kilian Fisher or Helen Durkin EVP
vimeo.com/ufit
Managing Director, KF Innovative Business Ltd &
IHRSA International Public Policy Advisor
+353894322125
+447077085352
kili...
Kilian Fisher UFIT Launch
Upcoming SlideShare
Loading in …5
×

Kilian Fisher UFIT Launch

259 views

Published on

  • Be the first to comment

  • Be the first to like this

Kilian Fisher UFIT Launch

  1. 1. Inclusion needs Commitment Not Just Equipment KILIAN FISHER, UFIT PROJECT MANAGER, IHRSA INTERNATIONAL PUBLIC POLICY ADVISOR, MD KF INNOVATIVE BUSINESS LTD UFIT LAUNCH - 19/10/2015
  2. 2. AIM OF SESSION: To give some “Take Aways” to help YOU have More effective facility utilisation, marketing and more #letsinclusivizefitness UFIT LAUNCH - 19/10/2015
  3. 3. Industry Challenges Regulation/ Legislation eg ADA (USA) Insurance The Physical aspects of the Building Human Resources Financial Resources FEAR! UFIT LAUNCH - 19/10/2015
  4. 4. Marketing Programming Training Sales Retention Attracting a New market
  5. 5. Marketing- What is it? So How do we do it? Inclusive Marketing Plan linked with the UTMF Use Tool such as PR Smith’s SOSTAC© Model Precision marketing UFIT LAUNCH - 19/10/2015
  6. 6. Key Marketing elements Advertising & Promotion- targeting Images /Media used- adapt/ Videos Colours , audio etc Testimonials Outreach UFIT LAUNCH - 19/10/2015
  7. 7. UFIT LAUNCH - 19/10/2015
  8. 8. UFIT LAUNCH - 19/10/2015
  9. 9. Key Marketing elements Segment Segment Segment BUT Inclusive? What? How? Who ? UFIT LAUNCH - 19/10/2015
  10. 10. Key Marketing elements Where? Out reach – disability service providers/ community associations Online and offline Marketing Digital marketing & social media UFIT LAUNCH - 19/10/2015
  11. 11. Trained Staff Mainstreaming Diversity Inclusive Most effective use of what you already have Programming
  12. 12. UFIT LAUNCH - 19/10/2015
  13. 13. Training KCS Initial CPD/Ongoing Upskilling Mentoring UFIT LAUNCH - 19/10/2015
  14. 14. C M Y CM MY CY CMY K UTMF
  15. 15. Sales ADAPT THE TOOLS: Data Capture Landing Pages Mobile Online Booking Membership online Email marketing Marketing Automation Images and Video- Type and How Youtube 2nd biggest search engine in the World UFIT LAUNCH - 19/10/2015
  16. 16. Retention Users /Members PWD- Loyalty BUT How do we increase retention? Staff Recruitment & retention - calibre- KCS Training- Investment Programming- Inclusive and adapted where necessary Welcoming Culture Interaction with ALL Users/Members not just the 20% UFIT LAUNCH - 19/10/2015
  17. 17. Big Data Remarketing Facebook adverts /boost posts- targeted Linkedin adverts- targeted Email precision marketing Segmentation- Precision Marketing for the Fitness Industry
  18. 18. Sent Opened Clicked Shared Forwards Unsub Key statistics for this campaign: click a number for more details 3,002 Delivered 99% Bounced 1% 31% (914) Web views 1     1% (19) Total clicks 19 Clicks to opens 2% 0       1% (16) Complaints 0% (0)     From: Shauna Kearney ( unesco@ittralee.ie ) User: KILIAN FISHER Web link: http://sut5.co.uk/l/c.php?c=30656&ct=66044 Clicked 1% Unsub 1% Campaign views over the first 24 hours Email opens Web views 50 100 150 200 250 300 Views UFIT LAUNCH - 19/10/2015
  19. 19. Engagement Listening/Monitoring Reacting Amplifying Social media using effectively for precision marketing
  20. 20. Must develop:  Digital Marketing Strategy  Social Media Strategy  Tools/Platforms  Resources  Innovative Programmes  Training  SO WHERE TO FROM HERE? Recap
  21. 21. UFIT LAUNCH - 19/10/2015
  22. 22. Questions www.justdoufit.com IHRSA Contacts: Kilian Fisher or Helen Durkin EVP vimeo.com/ufit
  23. 23. Managing Director, KF Innovative Business Ltd & IHRSA International Public Policy Advisor +353894322125 +447077085352 kilian@innovativebusiness.biz www.ihrsa.org www.justdoufit.com Follow: IHRSA, UFIT and Kilian on Facebook, Linkedin, Pinterest, Instagram pages on Google+ and Youtube Kilian Fisher

×