Kings of Leon - Album Launch Pitch


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Kings of Leon - Album Launch Pitch

  1. 1. Kings of Leon 2012 Album Release Dedicated To The FansThursday, April 26, 12
  2. 2. The Past • Cancellation of the 2011 tour and the incomplete Dallas show. • Fans Outraged. • Caleb in rehab.Thursday, April 26, 12
  3. 3. The Dedication it’s all about the fans • They are the family away from home. • Thanking for the support & patience the last 8 months as they put the pieces back together. • This album and tour is all about them. (, April 26, 12
  4. 4. First step Dallas - concert recreation • bringing back everyone that was at the concert - totally free.Thursday, April 26, 12
  5. 5. Naming the ALbum Fans choose the 2012 album title • Winners chosen each week up until final release • Final winner chosen by votes • Requirements: -Title Must have 5 syllablesThursday, April 26, 12
  6. 6. Merchandise pre-orders • If fans pre-order cd by August 15th, they will receive a free KOL calendar. upsell opportunity • Add to Cart: • Copy of the Talihina Sky documentary (at a minimally discounted price) • KOL Merchandise (previous Albums, t-shirts, posters, other collectibles)Thursday, April 26, 12
  7. 7. Concert Scene KOL Fan Photos/Video • Photographers at each venue (take shots of fans before each concert). • Edited video footage(from above) will play during a song at the concert. • Fans can purchase the edited footage on KOL site.Thursday, April 26, 12
  8. 8. Concert Footage Each concert recorded/Edited • Edited footage available for purchase 1 week after each show.Thursday, April 26, 12
  9. 9. Instagram Follow the band •fans like/comment on band members photos •Photos (top 9) with most likes make their way to the album coverThursday, April 26, 12
  10. 10. Website Fans follow: •To see band members tweets, pictures, videos •To see tour dates •To submit or vote for an idea for the album title •Pre-order CDsThursday, April 26, 12
  11. 11. PR •Rolling Stone Revisit •AMAs Performance •Pandora-1.3m fans •advertisement on KOL stationThursday, April 26, 12
  12. 12. Cross Promotion Late night/daytime shows •performance and interviews w/ KOL. •Audience receives Free Album and DVD at each.Thursday, April 26, 12
  13. 13. Conversation Calendar Facebook.Twitter. Instagram. Fridays: Announce winner each week for the album title contest. Encourage fans to go and vote for the final title during the week of September 1st. mondays: Weekly winners announced for free concert tickets (via local Radio for the particular tour stop). Last day of the month: Monthly winners announced for the most liked KOL instagrams. Every day: Tweets and Facebook posts for each new instagram photo. One week after each concert: Announcement of footage from concert available for purchase.Thursday, April 26, 12
  14. 14. Momentum Map May June July August Sept. Oct Pre-order Album release Announcement campaign Oct 30th of new album complete 15th release in Oct. Album Cover Dallas Concert Chosen Rolling Stone Cover Advertise tour dates on Pandora Weekly appearances on Daytime/Late night shows AMAs Performance Fans pre-ordering CDs and voting for album cover photosThursday, April 26, 12