Viral Dna - The Chemistry of Viral Marketing
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In this presentation, first performed in Paris at the Word of Mouth Marketing Conference, Mirko Pallera and Alex Giordano, founder of Ninja - the strategy & creative lab specialized in non conventional marketing and communication campaigns - give some of their insights of the new book about the Viral DNA of communication (coming out in english in 2010).
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Viral Dna - The Chemistry of Viral Marketing
- 1. I’m Alex! I’m Mirko!
- 3. Yeah, It’s a marketing best seller!
- 4. This is a fake cover!
- 7. presents
- 8. VIRAL-DNA © the chemistry of viral marketing
- 9. How to design contagious viral marketing campaign?
- 11. Virality = Viral-DNA x Seeding
- 12. How to design Viral-DNA for a brand?
- 16. But, Think about the best viral things in the world...
- 17. GOD
- 19. SEX
- 21. MISTERY
- 23. LOVE
- 25. PETS
- 27. WAR
- 30. Dove Evolution
- 31. meaningful enjoable valuable
- 32. Dove Evolution gives voice to women
- 33. 1) meaning-ful
- 34. 2) emotions
- 35. VIRAL
- 36. IS ABOUT
- 37. SOCIAL SHARING
- 38. OF EMOTIONS
- 39. robert plutchik
- 40. which emotions are more viral?
- 41. joy anger sadness fear surprise Kelly School of Business - Indiana
- 42. 3) chatarsis
- 47. Susan Boyle
- 49. Still Free - Ecko
- 50. How to design contagious viral marketing campaign?
- 51. You need to identify a psycho-social tension
- 52. You need to give voice to it!
- 54. Conclusions?
- 55. BRAND AS SENSE PROVIDER
- 56. SUPPORTING
- 58. thanks a lot
- 59. be ninja.
- 60. Mirko Pallera & Alex Giordano strategy & creative director I Ninja LAB www.ninjalab.it