1.
Product Hunt 101:
What is Product Hunt,Anyway?
by Kiki Schirr
www.twitter.com/kikischirr
kikischirr@gmail.com

2.
WHAT IS
PRODUCT
HUNT?
Simply put, it’s a website and
mobile app that ranks new
products on a daily basis.

3.
WHY IT MATTERS
• $6.1M investment led by
Andreessen Horowitz
• 3,000 fans came to their
office opening
• PH e-mail sent to 100,000’s
of people, including press
and investors
• TRACTION FORYOU

4.
WHAT IT CAN DO FORYOU
• Our app, Fittr, was featured
on Product Hunt and made it
into theTop 5
• During the time it was only
on Product Hunt, we
received 13 downloads a
second
• We were able to capitalize
on press opportunities, such
asYahoo!

5.
WHY? COMMUNITY
• Site might not look like
much, but has a large and
active fan base
• Interaction with the site
daily is common and
encouraged
• People meet in real life to
talk about Product Hunt

6.
PRODUCT HUNT FEATURES

7.
VOTING
• Daily and Switches at Midnight PT
• Anywhere from 30-50 products
• Books, startups, crowdfunding
campaigns also welcome
• Green “M” is for “Maker” who has
joined the discussion
• Gold Star signifies a deal for Product
Hunt users
• Anyone with aTwitter account may
vote

8.
COMMENTS
• Each product gets a Comments
section with its own URL
• Only certain members have
commenting privileges, granted by
the community
• The Green “M” has been awarded
to me on this product because I
made it and have joined the
discussion
• Below the brown bar is the user
who submitted the Hunt

9.
COLLECTIONS
• Create themed lists of
previously Hunted products
• One collection is featured
every day, and announced in
the e-mail
• Occasionally, like Startup
Toolkit #4, the list is a series
of Product-Hunters-Only
deals.

10.
EMAIL
• Sent to more than 100,000
people
• Starts with a featured
collection
• Then a short ad
• Then the top Hunts from
day before

11.
ADDITIONAL FEATURES
• Mobile app, available on iOS
• Podcast
• Meet-ups across the globe
• Active on social media (esp.Twitter)

12.
SUBMISSION PROCESS

13.
URL required for submission
Product Name: 25 characters or less
Tagline: 60 characters or less

14.
MODERATION
• Most people’s Hunts have a moderation period
• Approval can be denied for many reasons:
• Product is in beta
• Product has been Hunted before
• Product is inappropriate or offensive
• Product is merchandise hosted on a larger site, like Etsy orTeeSpring

15.
ADDITIONAL
OPTIONS
• About Product Hunt
• Apps
• Blog
• FAQ
• Jobs at Product Hunt
• Meetups
• Radio
• Your profile page
• Invites to allow others to
comment, only granted
on a case-by-case basis
• Settings
• Podcast
• Meetups
• Search

16.
FUN WAYSTO GET INVOLVED
• Search “Product Hunt”
onTwitter and join the
discussion there
• Follow on Facebook
• Come to the Central
Florida Product Hunt
Meetup Feb 20, 7-10
PM atThe Patio,Tampa

17.
KIKI SCHIRR
kikischirr@gmail.com
www.twitter.com/kikischirr
Watch out for my upcoming ebook
about launching your startup
successfully on Product Hunt
Please feel free to email or tweet with
any questions