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Product Hunt 101:
What is Product Hunt,Anyway?
by Kiki Schirr
www.twitter.com/kikischirr
kikischirr@gmail.com
WHAT IS
PRODUCT
HUNT?
Simply put, it’s a website and
mobile app that ranks new
products on a daily basis.
WHY IT MATTERS
• $6.1M investment led by
Andreessen Horowitz
• 3,000 fans came to their
office opening
• PH e-mail sent to ...
WHAT IT CAN DO FORYOU
• Our app, Fittr, was featured
on Product Hunt and made it
into theTop 5
• During the time it was on...
WHY? COMMUNITY
• Site might not look like
much, but has a large and
active fan base
• Interaction with the site
daily is c...
PRODUCT HUNT FEATURES
VOTING
• Daily and Switches at Midnight PT
• Anywhere from 30-50 products
• Books, startups, crowdfunding
campaigns also w...
COMMENTS
• Each product gets a Comments
section with its own URL
• Only certain members have
commenting privileges, grante...
COLLECTIONS
• Create themed lists of
previously Hunted products
• One collection is featured
every day, and announced in
t...
EMAIL
• Sent to more than 100,000
people
• Starts with a featured
collection
• Then a short ad
• Then the top Hunts from
d...
ADDITIONAL FEATURES
• Mobile app, available on iOS
• Podcast
• Meet-ups across the globe
• Active on social media (esp.Twi...
SUBMISSION PROCESS
URL required for submission
Product Name: 25 characters or less
Tagline: 60 characters or less
MODERATION
• Most people’s Hunts have a moderation period
• Approval can be denied for many reasons:
• Product is in beta
...
ADDITIONAL
OPTIONS
• About Product Hunt
• Apps
• Blog
• FAQ
• Jobs at Product Hunt
• Meetups
• Radio
• Your profile page
• ...
FUN WAYSTO GET INVOLVED
• Search “Product Hunt”
onTwitter and join the
discussion there
• Follow on Facebook
• Come to the...
KIKI SCHIRR
kikischirr@gmail.com
www.twitter.com/kikischirr
Watch out for my upcoming ebook
about launching your startup
s...
What is Product Hunt, Anyway? A Product Hunt 101
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Product Hunt is the hot new venue where all the startups are launching their products. Have you signed up? This is a quick overview of the service for entrepreneurs, marketers, and other business people seeking traction.

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What is Product Hunt, Anyway? A Product Hunt 101

  1. 1. Product Hunt 101: What is Product Hunt,Anyway? by Kiki Schirr www.twitter.com/kikischirr kikischirr@gmail.com
  2. 2. WHAT IS PRODUCT HUNT? Simply put, it’s a website and mobile app that ranks new products on a daily basis.
  3. 3. WHY IT MATTERS • $6.1M investment led by Andreessen Horowitz • 3,000 fans came to their office opening • PH e-mail sent to 100,000’s of people, including press and investors • TRACTION FORYOU
  4. 4. WHAT IT CAN DO FORYOU • Our app, Fittr, was featured on Product Hunt and made it into theTop 5 • During the time it was only on Product Hunt, we received 13 downloads a second • We were able to capitalize on press opportunities, such asYahoo!
  5. 5. WHY? COMMUNITY • Site might not look like much, but has a large and active fan base • Interaction with the site daily is common and encouraged • People meet in real life to talk about Product Hunt
  6. 6. PRODUCT HUNT FEATURES
  7. 7. VOTING • Daily and Switches at Midnight PT • Anywhere from 30-50 products • Books, startups, crowdfunding campaigns also welcome • Green “M” is for “Maker” who has joined the discussion • Gold Star signifies a deal for Product Hunt users • Anyone with aTwitter account may vote
  8. 8. COMMENTS • Each product gets a Comments section with its own URL • Only certain members have commenting privileges, granted by the community • The Green “M” has been awarded to me on this product because I made it and have joined the discussion • Below the brown bar is the user who submitted the Hunt
  9. 9. COLLECTIONS • Create themed lists of previously Hunted products • One collection is featured every day, and announced in the e-mail • Occasionally, like Startup Toolkit #4, the list is a series of Product-Hunters-Only deals.
  10. 10. EMAIL • Sent to more than 100,000 people • Starts with a featured collection • Then a short ad • Then the top Hunts from day before
  11. 11. ADDITIONAL FEATURES • Mobile app, available on iOS • Podcast • Meet-ups across the globe • Active on social media (esp.Twitter)
  12. 12. SUBMISSION PROCESS
  13. 13. URL required for submission Product Name: 25 characters or less Tagline: 60 characters or less
  14. 14. MODERATION • Most people’s Hunts have a moderation period • Approval can be denied for many reasons: • Product is in beta • Product has been Hunted before • Product is inappropriate or offensive • Product is merchandise hosted on a larger site, like Etsy orTeeSpring
  15. 15. ADDITIONAL OPTIONS • About Product Hunt • Apps • Blog • FAQ • Jobs at Product Hunt • Meetups • Radio • Your profile page • Invites to allow others to comment, only granted on a case-by-case basis • Settings • Podcast • Meetups • Search
  16. 16. FUN WAYSTO GET INVOLVED • Search “Product Hunt” onTwitter and join the discussion there • Follow on Facebook • Come to the Central Florida Product Hunt Meetup Feb 20, 7-10 PM atThe Patio,Tampa
  17. 17. KIKI SCHIRR kikischirr@gmail.com www.twitter.com/kikischirr Watch out for my upcoming ebook about launching your startup successfully on Product Hunt Please feel free to email or tweet with any questions
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Product Hunt is the hot new venue where all the startups are launching their products. Have you signed up? This is a quick overview of the service for entrepreneurs, marketers, and other business people seeking traction.

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