PRIVATE (PROFESSIONAL)
SOCIAL NETWORKS




               By Sean Bordner
         Solution Architect, SusQtech
“unfriend”
(word of the year ;)
NOT PUBLIC VS. PRIVATE
LEVERAGE FACEBOOK?
LEVERAGE LINKEDIN?
LEVERAGE TWITTER?
MORE THAN JUST A PLACE TO GET INFO




  It enhances all relationships!
THREE TYPES OF PRIVATE
   MEMBER COMMUNITIES:


1. Collaborative
2. Operational
3. Focus/Feedback
1. Collaborative Communities
Member Association Model
                        Association




                             Tasks,
                     ...
Collaborative                                                                                Member
   Resource           ...
Certain UI principals apply to online
communities (like the focus on
interaction, face to name,
personalization, etc…)
THEY CAN’T GET ENOUGH!

>   Visit every day
>   Makes them smarter
>   Voice is heard
>   Relationships fostered
>   Excit...
2. Operational Communities
3. Focus Networks
Focus Networks:
    • One-two week duration
    • Intensively focused on gaining organic feedback to ads,
      messaging,...
Types of Questions a
Feedback Community Could Explore
Online Communities
    (Private Social Networking)


THEY CAN BE LEVERAGED IN EXTREMELY
INTERESTING & USEFUL WAYS
WHAT’S IN A PRIVATE SOCIAL NETWORK?


Blogs             Video/Audio      People Relationships
Security          Groups    ...
WHAT’S IN A SUCCESSFUL
PRIVATE SOCIAL NETWORK?




     Strategic Social Strategy
Strategic Social Strategy

>   Understanding your audience
>   What’s here that is important?
>   This is where they _____...
METHODOLOGY FOR SUCCESS

>   Choreograph the launch
    • Socialize the idea well by launch
    • Send out teaser emails l...
METHODOLOGY FOR SUCCESS

>   Accessing your assets
    • Data & Content
    • Utilize staff talent @ your organization
A GOOD HOST SHOWS UP!



                        Sad Story:
                        Joe the CIO
NO QUESTIONS GO UNANSWERED




                   Buy-In is VERY important!
SUCCESSFUL COMMUNITIES
DON’T HAPPEN BY MISTAKE




         Manage the community
        and ensure it’s successful
COMMUNITY MANAGER

•   ½ hour in AM/Noon/Evening
•   Weekly ___________ (video, article, blog post, joke,
    etc…)
•   On...
SCHEDULING

>   Leading up to launch
>   Week 1, 2, 3, 4
>   6 Month Action Plan
>   12 Month Action Plan
>   Measuring Su...
WHAT IF SOMEONE SAYS
SOMETHING BAD ABOUT US?
IN SUM

To ensure an effective online community:
• Strategic Methodology
  for Social Networking framework
   – Leverage A...
Thank You!

Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD
SeanB@SusQtech.com
   www.facebook.com/sbordner

   @SeanKyleBordner
...
MemberToMember.com
Professional Social Networking   Online Communities
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Professional Social Networking Online Communities

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Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.

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Professional Social Networking Online Communities

  1. 1. PRIVATE (PROFESSIONAL) SOCIAL NETWORKS By Sean Bordner Solution Architect, SusQtech
  2. 2. “unfriend” (word of the year ;)
  3. 3. NOT PUBLIC VS. PRIVATE
  4. 4. LEVERAGE FACEBOOK?
  5. 5. LEVERAGE LINKEDIN?
  6. 6. LEVERAGE TWITTER?
  7. 7. MORE THAN JUST A PLACE TO GET INFO It enhances all relationships!
  8. 8. THREE TYPES OF PRIVATE MEMBER COMMUNITIES: 1. Collaborative 2. Operational 3. Focus/Feedback
  9. 9. 1. Collaborative Communities
  10. 10. Member Association Model Association Tasks, Calendars, Resources, Groups, Tools, Polls & Surveys Content Collaboration, Best Practices Business Intelligence Members, Staff, Members, Staff, Volunteers, Board, Volunteers, Board, Working Committees Working Committees
  11. 11. Collaborative Member Resource Directory center and (visual) Toolset Latest Posts from Ability to Message connect and Boards integrate with public Websites Searchable Calendar w/registration Both Group Easy-to-use and 1-on-1 CMS Chat Connect with other users in multiple ways Scores of other social media features include blogs, wikis, ‘walls’, rss feeds, scrapbooks, videos/podcasts, comments, user search, polls & surveys, public/private interest groups, personal networks, etc.
  12. 12. Certain UI principals apply to online communities (like the focus on interaction, face to name, personalization, etc…)
  13. 13. THEY CAN’T GET ENOUGH! > Visit every day > Makes them smarter > Voice is heard > Relationships fostered > Exciting & New Experiences
  14. 14. 2. Operational Communities
  15. 15. 3. Focus Networks
  16. 16. Focus Networks: • One-two week duration • Intensively focused on gaining organic feedback to ads, messaging, conceptual approaches • Generally a 10-500 user base which can be re-engaged for other Focus Networks
  17. 17. Types of Questions a Feedback Community Could Explore
  18. 18. Online Communities (Private Social Networking) THEY CAN BE LEVERAGED IN EXTREMELY INTERESTING & USEFUL WAYS
  19. 19. WHAT’S IN A PRIVATE SOCIAL NETWORK? Blogs Video/Audio People Relationships Security Groups Discussion Boards Wikis Ratings Notifications Online Events Search Collaboration User Profiles Pictures Doc Sharing Internal Messaging + Social Distance + Activity + Status Registration / Login / Account Management Mobile Apps, ListServ, eNewsletters, more…
  20. 20. WHAT’S IN A SUCCESSFUL PRIVATE SOCIAL NETWORK? Strategic Social Strategy
  21. 21. Strategic Social Strategy > Understanding your audience > What’s here that is important? > This is where they ___________________? > _______________= WIFM (members)? > _______________= WIFM (organization)?
  22. 22. METHODOLOGY FOR SUCCESS > Choreograph the launch • Socialize the idea well by launch • Send out teaser emails leading up to the launch > Online Events • Panel Discussions • New Presentations > Not just a place to go to get data, but to talk.
  23. 23. METHODOLOGY FOR SUCCESS > Accessing your assets • Data & Content • Utilize staff talent @ your organization
  24. 24. A GOOD HOST SHOWS UP! Sad Story: Joe the CIO
  25. 25. NO QUESTIONS GO UNANSWERED Buy-In is VERY important!
  26. 26. SUCCESSFUL COMMUNITIES DON’T HAPPEN BY MISTAKE Manage the community and ensure it’s successful
  27. 27. COMMUNITY MANAGER • ½ hour in AM/Noon/Evening • Weekly ___________ (video, article, blog post, joke, etc…) • Online Events • Monthly eNewsletter
  28. 28. SCHEDULING > Leading up to launch > Week 1, 2, 3, 4 > 6 Month Action Plan > 12 Month Action Plan > Measuring Success > Analytics > Improvements
  29. 29. WHAT IF SOMEONE SAYS SOMETHING BAD ABOUT US?
  30. 30. IN SUM To ensure an effective online community: • Strategic Methodology for Social Networking framework – Leverage ALL TOOLS to their upmost potential
  31. 31. Thank You! Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD SeanB@SusQtech.com www.facebook.com/sbordner @SeanKyleBordner www.linkedin.com/in/SeanBordner
  32. 32. MemberToMember.com

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