Do you want to learn how to tap into your largest online audience's potential? Would you like to see your private social network community get a second wind? This webinar will teach you to take another look at your membership. You're not alone if the vast majority of users are passive most of the time. The spectrum of activity is wide and filled with people who are contemplating action, observing the scene, browsing, searching, reading, lurking, or otherwise passively hanging out. Passive members or "lurkers" have value. KiKi will uncover to the key to turning lurkers into champion members passionate about their membership and the community.