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Establishing Your Professional Presence on Social Media

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This session will explore how to establish a professional brand as an SLP and effectively promote it online to further career goals. The session will give practitioners the social media know-how to create and maintain a stellar professional presence online using a variety of social media channels.

After completing this session, you will be able to:
1. assess your current professional presence online
2. identify red flags and common mistakes made by professionals using social media
3. create a plan for improving your online presence to meet career objectives

*Originally delivered to ASHA Conference
Friday, July 8, 2016 (3:00 PM - 4:30 PM)
Room: M 100 H/I

Published in: Business
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Establishing Your Professional Presence on Social Media

  1. 1. Establishing Your Professional Presence on Social Media KiKi L’Italien Amplified Growth
  2. 2. Disclosures • Financial: – Financial compensation received from ASHA for this presentation • Nonfinancial: – Great conversation – Interesting people – Attention for my ideas
  3. 3. Learning Outcomes • assess your current professional presence online • identify red flags and common mistakes made by professionals using social media • create a plan for improving your online presence to meet career objectives
  4. 4. Why Your Online Professional Presence Matters Longer professional career, more career changes, expectation for a digital footprint
  5. 5. Question Where should you start?
  6. 6. Activity: Clarify Your Goal for Building Your Online Presence Are you trying to stay marketable for future employment? Maintaining a professional image? Promoting a new business? Being recognized as a thought leader? Write down your #1 goal. Let’s work on that!
  7. 7. Professional Portraiture • What qualities do you want to portray? • Several poses • Versatile – horizontal and vertical If strapped for cash, try a headshot lounge or get creative with a friend
  8. 8. Update Online Bios • Review all social media bios • Use keywords relevant to your goals • Make sure you are searchable • Stay consistent with your brand • Update all images Tip: Make small improvements each week.
  9. 9. Identify Your Platform • Regular fresh content – daily/weekly/monthly? • Blog, Vlog, tweetchat, podcast, infographics • How can you best provide value? • What is your natural style? • What types of content work best for you?
  10. 10. Your Unique Content – Consistency
  11. 11. Your Unique Content – Consistency
  12. 12. Don’t forget SEO 89 percent of consumers use search engines to research a product, service or business before making a decision. - report from Fleishman-Hillard
  13. 13. Use Offline with Online While building your online presence, consider augmenting with hosting live events and direct mail pieces that delight.
  14. 14. Track Your Progress Give yourself a time limit and measure your progress. Make corrections to plan, if needed.
  15. 15. *Thought Leadership Development • Establish your personal brand • Work with mentors and influencers • Network • Get published, speak • Be bold, drive change
  16. 16. Assessing Your Online Presence 1. What are your goals – short & long-term 2. Build your platform – (if you have your own biz, website is hub) 3. Always be optimizing and improving 4. Provide value 5. Be social 6. Build relationships 7. Track
  17. 17. Social Media Profile Boosts
  18. 18. LinkedIn
  19. 19. LinkedIn #1. Account name matches your name used for all business. #2. Appropriate, professional, and current profile image
  20. 20. LinkedIn #3. Use the custom URL
  21. 21. LinkedIn
  22. 22. LinkedIn #4. Use relevant keywords (how would your ideal audience find you via Google?)
  23. 23. LinkedIn #5. Turn off notifications when updating your profile
  24. 24. LinkedIn #6. When you look at someone’s profile, know they can see it (unless you choose to view anonymously)
  25. 25. Twitter • Keywords • Contact information • Cross promote content • Relevant links • Location
  26. 26. Facebook Page – About • Keywords • Contact information • Cross promote content • Relevant links • Location
  27. 27. Facebook Live • Promote ahead of time • Keywords • Script/Outline • Audience • Relevant links • Location • Edit later • Repurpose
  28. 28. Red Flags (Don’t do this…)
  29. 29. Twitter tion
  30. 30. LinkedIn Not updating your status regularly…
  31. 31. LinkedIn Using generic connection request…
  32. 32. Brand: YOU! What next steps are you going to take to improve your online presence? How will you know you’ve been successful?
  33. 33. Create a plan – let’s build it! • What are your goals – short & long-term? • Platform – website is hub, what channel will you focus on? • What is your plan for consistently optimizing & improving? • How will you provide value? • What relationships with mentors, influencers would you like to work on/build? • What metrics will you track?
  34. 34. Summary • assess your current professional presence online • identify red flags and common mistakes made by professionals using social media • create a plan for improving your online presence to meet career objectives
  35. 35. Thank you! KiKi L’Italien kiki@amplifiedgrowth.net @kikilitalien
  36. 36. Resources • https://www.entrepreneur.com/article/24903 4 • http://www.socialmediaexaminer.com/5- free-ways-to-build-your-personal-brand-on- linkedin/

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