In this exciting and informative talk, presented at PgConf Sillicon Valley 2015, Konstantin cut through the theory to deliver a clear set of practical solutions for scaling applications atop PostgreSQL, eventually supporting millions of active users, tens of thousands concurrently, and with the application stack that responds to requests with a 100ms average. He will share how his team solved one of the biggest challenges they faced: effectively storing and retrieving over 3B rows of "saves" (a Wanelo equivalent of Instagram's "like" or Pinterest's "pin"), all in PostgreSQL, with highly concurrent random access. Over the last three years, the team at Wanelo optimized the hell out of their application and database stacks. Using PostgreSQL version 9 as their primary data store, Joyent Public Cloud as a hosting environment, the team re-architected their backend for rapid expansion several times over, as the unrelenting traffic kept climbing up. This ultimately resulted in a highly efficient, horizontally scalable, fault tolerant application infrastructure. Unimpressed? Now try getting there without the OPS or DBA teams, all while deploying seven times per day to production, with an application measuring 99.999% uptime over the last 6 months.