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Social Media im Unternehmenseinsatz

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Vortrag von Meral Akin-Hecke beim Digitalks for Business hosted by voestalpine in Linz
Schwerpunkt: wie geht ein Unternehmen mit den Veränderungen in der Kommunikation um, welche Schritte sind notwendig, um sich auf das neue Zeitalter “der öffentlichen Profile” vorzubereiten?

Published in: Technology, Business
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Social Media im Unternehmenseinsatz

  1. 1. Digitalks for Business hosted by voestalpine Social Media im Unternehmen Mag. Meral Akin-Hecke 9. Juni 2010
  2. 2. About me Meral Akin-Hecke Digitalks Gründerin Online Media Beraterin Trainerin - Bloggerin Social Media Anwenderin Digital Resident http://www.digitalks.at http://twitter.com/digitalks
  3. 3.
  4. 4. http://prezi.com/u05tn0jdyfaa/social-media-is-infotainment/
  5. 5. Was verändert sich durch Social Media? Sender Empfänger trad. Massenmedien Sender Massenmedium Web 1.0 Empfänger
  6. 6. Was verändert sich durch Social Media? Sender Empfänger in Zeiten von Social Media Empfänger
  7. 7. Was verändert sich durch Social Media?
  8. 8. http://www.mikearauz.com/2009/04/spectrum-of-online-friendship.html
  9. 9. Wie erschaffe ich meine Social Media Welt?
  10. 10. http://prezi.com/u05tn0jdyfaa/social-media-is-infotainment/
  11. 11.
  12. 12. Der alte PR-Spruch „tue Gutes und rede darüber“ neu interpretiert http://prezi.com/6gdtxrihqfa8/branding-und-informationworkflow/
  13. 13.
  14. 14. Bild: (cc-by) brian_solis
  15. 15. Kleines 1x1 für Social Media <ul><li>Binde deine Mitmenschen ein. </li></ul><ul><li>Reagiere schnell und angemessen, wenn andere mit dir kommunizieren wollen. </li></ul><ul><li>Hab Spass gemeinsam mit deinem Publikum aber mach dich nicht lustig über sie. </li></ul><ul><li>Wenn deine Botschaft kurz und knackig ist, wird sie die Menschen erreichen. </li></ul>
  16. 16. Wozu kann ich Social Media nutzen News über mich bekannt geben
  17. 17. Wozu kann ich Social Media nutzen Filterfunktion
  18. 18. Wozu kann ich Social Media nutzen Kommentarfunktion
  19. 19. Wozu kann ich Social Media nutzen Zuhören & Monitoren
  20. 20. Wozu kann ich Social Media nutzen Krisen PR & Kanäle etablieren
  21. 21. Meine MitarbeiterInnen auf Social Media http://www.slideshare.net/anaj/person-vs-institution-herausforderungen-im-social-web
  22. 22. Meine MitarbeiterInnen auf Social Media https://www.netprospex.com/np/social
  23. 23. Meine MitarbeiterInnen auf Social Media
  24. 24. Meine MitarbeiterInnen auf Social Media 1. Gelegenheitsnutzer In Anlehnung an den Artikel http://about.virtual-identity.com/index.php/2010/05/26/social-media-governance-die-unternehmenskommunikation-wird-zum-chefausbilder/
  25. 25. Meine MitarbeiterInnen auf Social Media 2. Marken- und Unternehmenskommunikation
  26. 26. Meine MitarbeiterInnen auf Social Media 3. Themenexpertise
  27. 27. Meine MitarbeiterInnen auf Social Media 4. Management Ebene
  28. 28. Meine MitarbeiterInnen auf Social Media ein neuer Teamgeist http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting
  29. 29. Meine MitarbeiterInnen auf Social Media
  30. 30. People choose to share & spread the word ! Give them the chance http://youronline.tv/events/design-for-networks-mike-arauz
  31. 31. Mag. Meral Akin-Hecke Online Medien Beratung @kigo @digitalks www.digitalks.at [email_address] Fragen ?

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