Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

From Blogs To Real Time Web

1,854 views

Published on

A summary of Social Media beginning from blogs to real-time-web by Meral Akin-Hecke Digitalks www.digitalks.at

Published in: Technology
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

From Blogs To Real Time Web

  1. 1. Von Blogs zu Real-Time-Web Social Media Reihe Mag. Meral Akin-Hecke Digitalks www.digitalks.at
  2. 3. <ul><li>Social Media ändert die Art & Weise, wie wir </li></ul><ul><li>kommunizieren </li></ul><ul><li>interagieren </li></ul><ul><li>partizipieren </li></ul><ul><li>vernetzen </li></ul>Theme
  3. 4. Agenda <ul><li>Ist social media ein Hype? </li></ul><ul><li>Social media revolution, Socialnomics </li></ul>
  4. 5. Quelle http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156fae09a1970c-pi
  5. 6. Ist Social Media ein Hype?
  6. 7. Quelle http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/
  7. 8. Watch the video „ Social Media Revolution “ at http://socialnomics.net/video
  8. 9. Extending Your Voice To The World: Blogging
  9. 10. Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe –The Power Has Shifted To The Participants. Theme Slideshow by Jeremiah Owyang http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world
  10. 11. Agenda <ul><li>Extending your voice to the world, J. Owyang </li></ul><ul><li>Blogs in Plain English, Common Craft Show </li></ul><ul><li>How are blogs used </li></ul><ul><li>Benefits of blogs </li></ul><ul><li>Social Media Ladder </li></ul><ul><li>Learnings from US500 Companies </li></ul>
  11. 12. Extending your voice to the world http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world
  12. 13. Watch common craft show: http://www.commoncraft.com/blogs
  13. 14. What is a blog? <ul><li>Reverse-chronological order </li></ul><ul><li>Easy to update </li></ul><ul><li>Personality </li></ul><ul><li>A journal of activity </li></ul><ul><li>A series of thoughts </li></ul><ul><li>Comments </li></ul><ul><li>Archived </li></ul>
  14. 15. How are blogs used? <ul><li>Personal Blogs </li></ul><ul><li>Professional Bloggers </li></ul><ul><li>Business Blogs </li></ul>
  15. 16. Personal Blog http://digiom.wordpress.com
  16. 17. Professional Blog http://www.misik.at
  17. 18. Corporate Blog: checkfelix.com http://www.checkfelix.com/blog
  18. 19. Corporate Blog: Ja Natürlich! http://makingofjanatuerlich.at/
  19. 20. Corporate Blog: Kulinarisch Reisen http://blog.austria.info/
  20. 21. How businesses use blogs? <ul><li>Launch New Products </li></ul><ul><li>PR </li></ul><ul><li>Demonstrate Expertise </li></ul><ul><li>Disseminate Information </li></ul><ul><li>Answer Common Questions </li></ul><ul><li>Transparency </li></ul><ul><li>Form relationships </li></ul>
  21. 22. Other benefits of blogs <ul><li>More content for your site </li></ul><ul><li>SEO optimized </li></ul><ul><li>Great source of links </li></ul><ul><li>Indexed quickly by Google </li></ul><ul><li>Google will revisit your site more frequently </li></ul><ul><li>Social Media hub </li></ul>
  22. 23. The magic of RSS <ul><li>A blog, unlike a website can announce itself </li></ul><ul><li>RSS to email </li></ul><ul><li>Feed Readers </li></ul><ul><li>Google reader </li></ul>
  23. 24. Subscribe to Blogs Feedreader netvibes.com
  24. 25. Blog Search Blogsuchmaschine twingly.com
  25. 26. Social Media Usage Quelle: Groundswell, Forrester, http://www.forrester.com/Groundswell/ladder.html
  26. 27. Learnings from US500 Companies Quelle: http://www.umassd.edu/cmr/studiesresearch/socialmedia2009.pdf <ul><li>75% sind mit Social Media vertraut </li></ul><ul><li>62% der C-Levels kennen sich mit Twitter aus </li></ul><ul><li>52% haben Twitter oder Social Networking genutzt um ihr Business zu promoten </li></ul><ul><li>25% geben an, Twitter sei ein angemessener Platz, um mit Partnern Online zu kommunizieren </li></ul><ul><li>45% betrieben 2009 ein Firmen-Blog </li></ul><ul><li>91% nutzen zumindest 1 Social-Media-Tool </li></ul>
  27. 28. Engaging Everybody: Social Networking
  28. 29. Theme Universal McCann’s research reveals that social networks are becoming the dominant platform for content creation and content sharing… Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
  29. 30. Agenda <ul><li>Social Networks </li></ul><ul><li>Power to people Survey Wave4, Universal McCann </li></ul><ul><li>The Journey of a Tweet </li></ul><ul><li>Real Time Web </li></ul><ul><li>Social Media Survey 2009, GfK Austria </li></ul>
  30. 31. Engage Brand Ambassadors Quelle http://www. facebook.com/oe3
  31. 32. Call to action Quelle http://www.facebook.com/group.php?gid=32171474167&ref=ts
  32. 33. Don’t only inform involve Quelle http://www.facebook.com/pages/IKEA/52292728640
  33. 34. No need to build a fancy facebook application Quelle http://ihaveanidea.org/inbox/2009/11/30/forsman-bodenfors-tags-another-one-for-ikea/ IKEA MALMÖ PROMOTION
  34. 35. The Journey of a Tweet http://www.ngonlinenews.com/media/media-news/infographics/journey_of_twitter_post.png
  35. 36. Universal McCann Wave4 Survey Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
  36. 37. Real-Time-Search Twitter Quelle http://search.twitter.com
  37. 38. Real-Time-Search Facebook Quelle http://www.facebook.com
  38. 39. Real-Time-Search Google Quelle http://google.com
  39. 40. Mashup: Deutschland Schneekarte Quelle http://morbz.de/TwittSnow
  40. 41. Location Based Services: Gowalla Quelle http://gowalla.com
  41. 42. Location Based Services: Foursquare Quelle http://foursquare.com
  42. 43. „ Social Networks 2009“ GfK Austria Quelle http://www.ikp.at <ul><li>Die Österreicherinnen und Österreicher sind online stark vernetzt. </li></ul><ul><li>69% nutzen derzeit zumindest ein Social Network. </li></ul><ul><li>50% sind sogar mehrmals im Monat auf einer dieser Plattformen. </li></ul><ul><li>14-19 Jährige sind 100% auf Social Networks </li></ul><ul><li>Auch 58% der 50-59 Jährigen sind auf Facebook, Youtube und Xing unterwegs. </li></ul>Austria Österreich 2.0 Facebook Fanpage Logo
  43. 44. Danke! Meral Akin-Hecke www.digitalks.at - info@digitalks

×