From Blogs To Real Time Web

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A summary of Social Media beginning from blogs to real-time-web by Meral Akin-Hecke Digitalks www.digitalks.at

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From Blogs To Real Time Web

  1. 1. Von Blogs zu Real-Time-Web Social Media Reihe Mag. Meral Akin-Hecke Digitalks www.digitalks.at
  2. 3. <ul><li>Social Media ändert die Art & Weise, wie wir </li></ul><ul><li>kommunizieren </li></ul><ul><li>interagieren </li></ul><ul><li>partizipieren </li></ul><ul><li>vernetzen </li></ul>Theme
  3. 4. Agenda <ul><li>Ist social media ein Hype? </li></ul><ul><li>Social media revolution, Socialnomics </li></ul>
  4. 5. Quelle http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156fae09a1970c-pi
  5. 6. Ist Social Media ein Hype?
  6. 7. Quelle http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/
  7. 8. Watch the video „ Social Media Revolution “ at http://socialnomics.net/video
  8. 9. Extending Your Voice To The World: Blogging
  9. 10. Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe –The Power Has Shifted To The Participants. Theme Slideshow by Jeremiah Owyang http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world
  10. 11. Agenda <ul><li>Extending your voice to the world, J. Owyang </li></ul><ul><li>Blogs in Plain English, Common Craft Show </li></ul><ul><li>How are blogs used </li></ul><ul><li>Benefits of blogs </li></ul><ul><li>Social Media Ladder </li></ul><ul><li>Learnings from US500 Companies </li></ul>
  11. 12. Extending your voice to the world http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world
  12. 13. Watch common craft show: http://www.commoncraft.com/blogs
  13. 14. What is a blog? <ul><li>Reverse-chronological order </li></ul><ul><li>Easy to update </li></ul><ul><li>Personality </li></ul><ul><li>A journal of activity </li></ul><ul><li>A series of thoughts </li></ul><ul><li>Comments </li></ul><ul><li>Archived </li></ul>
  14. 15. How are blogs used? <ul><li>Personal Blogs </li></ul><ul><li>Professional Bloggers </li></ul><ul><li>Business Blogs </li></ul>
  15. 16. Personal Blog http://digiom.wordpress.com
  16. 17. Professional Blog http://www.misik.at
  17. 18. Corporate Blog: checkfelix.com http://www.checkfelix.com/blog
  18. 19. Corporate Blog: Ja Natürlich! http://makingofjanatuerlich.at/
  19. 20. Corporate Blog: Kulinarisch Reisen http://blog.austria.info/
  20. 21. How businesses use blogs? <ul><li>Launch New Products </li></ul><ul><li>PR </li></ul><ul><li>Demonstrate Expertise </li></ul><ul><li>Disseminate Information </li></ul><ul><li>Answer Common Questions </li></ul><ul><li>Transparency </li></ul><ul><li>Form relationships </li></ul>
  21. 22. Other benefits of blogs <ul><li>More content for your site </li></ul><ul><li>SEO optimized </li></ul><ul><li>Great source of links </li></ul><ul><li>Indexed quickly by Google </li></ul><ul><li>Google will revisit your site more frequently </li></ul><ul><li>Social Media hub </li></ul>
  22. 23. The magic of RSS <ul><li>A blog, unlike a website can announce itself </li></ul><ul><li>RSS to email </li></ul><ul><li>Feed Readers </li></ul><ul><li>Google reader </li></ul>
  23. 24. Subscribe to Blogs Feedreader netvibes.com
  24. 25. Blog Search Blogsuchmaschine twingly.com
  25. 26. Social Media Usage Quelle: Groundswell, Forrester, http://www.forrester.com/Groundswell/ladder.html
  26. 27. Learnings from US500 Companies Quelle: http://www.umassd.edu/cmr/studiesresearch/socialmedia2009.pdf <ul><li>75% sind mit Social Media vertraut </li></ul><ul><li>62% der C-Levels kennen sich mit Twitter aus </li></ul><ul><li>52% haben Twitter oder Social Networking genutzt um ihr Business zu promoten </li></ul><ul><li>25% geben an, Twitter sei ein angemessener Platz, um mit Partnern Online zu kommunizieren </li></ul><ul><li>45% betrieben 2009 ein Firmen-Blog </li></ul><ul><li>91% nutzen zumindest 1 Social-Media-Tool </li></ul>
  27. 28. Engaging Everybody: Social Networking
  28. 29. Theme Universal McCann’s research reveals that social networks are becoming the dominant platform for content creation and content sharing… Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
  29. 30. Agenda <ul><li>Social Networks </li></ul><ul><li>Power to people Survey Wave4, Universal McCann </li></ul><ul><li>The Journey of a Tweet </li></ul><ul><li>Real Time Web </li></ul><ul><li>Social Media Survey 2009, GfK Austria </li></ul>
  30. 31. Engage Brand Ambassadors Quelle http://www. facebook.com/oe3
  31. 32. Call to action Quelle http://www.facebook.com/group.php?gid=32171474167&ref=ts
  32. 33. Don’t only inform involve Quelle http://www.facebook.com/pages/IKEA/52292728640
  33. 34. No need to build a fancy facebook application Quelle http://ihaveanidea.org/inbox/2009/11/30/forsman-bodenfors-tags-another-one-for-ikea/ IKEA MALMÖ PROMOTION
  34. 35. The Journey of a Tweet http://www.ngonlinenews.com/media/media-news/infographics/journey_of_twitter_post.png
  35. 36. Universal McCann Wave4 Survey Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
  36. 37. Real-Time-Search Twitter Quelle http://search.twitter.com
  37. 38. Real-Time-Search Facebook Quelle http://www.facebook.com
  38. 39. Real-Time-Search Google Quelle http://google.com
  39. 40. Mashup: Deutschland Schneekarte Quelle http://morbz.de/TwittSnow
  40. 41. Location Based Services: Gowalla Quelle http://gowalla.com
  41. 42. Location Based Services: Foursquare Quelle http://foursquare.com
  42. 43. „ Social Networks 2009“ GfK Austria Quelle http://www.ikp.at <ul><li>Die Österreicherinnen und Österreicher sind online stark vernetzt. </li></ul><ul><li>69% nutzen derzeit zumindest ein Social Network. </li></ul><ul><li>50% sind sogar mehrmals im Monat auf einer dieser Plattformen. </li></ul><ul><li>14-19 Jährige sind 100% auf Social Networks </li></ul><ul><li>Auch 58% der 50-59 Jährigen sind auf Facebook, Youtube und Xing unterwegs. </li></ul>Austria Österreich 2.0 Facebook Fanpage Logo
  43. 44. Danke! Meral Akin-Hecke www.digitalks.at - info@digitalks

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