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Social Media - Dialog in Echtzeit

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Die gängigsten Social Media Plattformen und ihre Use-Cases: Blogs, Twitter, Facebook

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Social Media - Dialog in Echtzeit

  1. 1. Social Media – Dialog in Echtzeit Meral Akin-Hecke Digitalks 29. September 2010
  2. 2. About me Meral Akin-Hecke Digitalks Gründerin Online Media Beraterin Trainerin - Bloggerin Social Media Anwenderin Digital Resident http://www.digitalks.at http://twitter.com/digitalks
  3. 3. Wie können wir mitmachen
  4. 4. Wo sprechen die Menschen über uns
  5. 5. Facebook 500 Mio Nutzer
  6. 6. Twitter 80 Mio Nutzer
  7. 7. Unternehmens-News auf Youtube
  8. 8. Es gibt nicht nur Facebook
  9. 9. Merkmale <ul><li>Permission marketing </li></ul><ul><li>Kundenfokus nicht Unternehmensfokus </li></ul><ul><li>Machen ist genauso wichtig wie das Zuhören </li></ul><ul><li>Skalierbar </li></ul><ul><li>Involvieren </li></ul><ul><li>Zuhören </li></ul><ul><li>Reagieren & Vertrauen </li></ul><ul><li>Investieren </li></ul><ul><li>Messen </li></ul>
  10. 10. 1. Blogs: Was ist ein Blog? <ul><li>Rückwärts-chronologisch </li></ul><ul><li>Einfach zu aktualisieren </li></ul><ul><li>Persönlich </li></ul><ul><li>Ein Journal der Aktivitäten </li></ul><ul><li>Raum für Gedanken & Ideen </li></ul><ul><li>Kommentare </li></ul><ul><li>Archiv </li></ul>
  11. 11. Wie werden Blogs verwendet? <ul><li>Personal Blogs </li></ul><ul><li>Professional Blogs </li></ul><ul><li>Corporate Blogs </li></ul>
  12. 12. Personal Blog
  13. 13. Professional Blog
  14. 14. Corporate Blog
  15. 15. Wie verwenden Unternehmen Blogs <ul><li>Neue Produkte ankündigen </li></ul><ul><li>PR </li></ul><ul><li>Expertenwissen </li></ul><ul><li>Informationsrichtigstellung </li></ul><ul><li>Häufig gestellte Fragen beantworten </li></ul><ul><li>Transparenz </li></ul><ul><li>Beziehungen aufbauen </li></ul>
  16. 16. Blogs und wertvoller Content <ul><li>Traffic auf die eigene Website erhöhen </li></ul><ul><li>Content für weitere Social Media Aktivitäten generieren </li></ul>
  17. 17. <ul><li>Was macht Sie einzigartig? </li></ul><ul><li>Fokus auf einen Schwerpunkt </li></ul><ul><li>Die behandelten Themen und Interessen eng schnüren </li></ul><ul><li>Je fokussierter, desto weniger Wettbewerb </li></ul><ul><li>“ Long tail” Suche </li></ul>Anregungen für erfolgreiches Bloggen
  18. 18. Das magische RSS <ul><li>Ein Blog im Gegensatz zu einer Website kann sich selbst ankündigen </li></ul><ul><li>RSS zu Email-Inbox </li></ul><ul><li>Feed Readers </li></ul><ul><li>Google reader </li></ul>
  19. 19. Blogging-Checkliste <ul><li>Starte ein Blog </li></ul><ul><li>Nehme vor regelmäßig zu bloggen </li></ul><ul><li>Lese jeden Tag 10 Minuten andere Blogs </li></ul><ul><li>Kommentiere andere Blogs </li></ul><ul><li>Setze dir als Ziel mindestens 1 Jahr </li></ul>
  20. 20. 2. Social Networks
  21. 21. Finde Brand Ambassadors
  22. 22. Aufruf zu einer Aktion
  23. 23. Informieren & Beschäftigen
  24. 24. Eine gute Idee ist viel effektiver als eine neue App IKEA MALMÖ PROMOTION
  25. 25. Social Networking Check-Liste <ul><li>Finde heraus welche Social-Networking-Plattform deine Zeilgruppe beherbergt </li></ul><ul><li>Starte einen Account und finde Fans </li></ul><ul><li>Verbinde mit deinem Blog / deiner Website und poste regelmäßig </li></ul><ul><li>Starte eine Aktion oder entwickle, wenn notwendig eine eigene App </li></ul><ul><li>Erhöhe deine Markenbekanntschaft und den Traffic auf deine Website </li></ul>
  26. 26. Was ist Microblogging? <ul><li>Kurze Statusnachrichten (140 Zeichen) </li></ul><ul><li>Weiterleiten von Links, vom eigenen Content, von Kommentaren & Kritiken </li></ul><ul><li>Unmittelbare und schnelle Response-Zeiten </li></ul><ul><li>Neue Zielgruppen erreichen </li></ul><ul><li>Mit Kommunikation- und Medienmenschen in Kontakt treten und in Kontakt bleiben </li></ul>
  27. 27. Personal Corporate Accounts
  28. 28. Corporate Accounts
  29. 29. Customer Service on Twitter
  30. 30. Microblogging Checkliste <ul><li>Starte einen Twitter Account </li></ul><ul><li>Finde Accounts, denen du folgen möchtest </li></ul><ul><li>Folge den Accounts, die dir folgen </li></ul><ul><li>Nutze Twitterfeed, Ping.fm oder Facebook um Nachrichten auf Twitter zu posten </li></ul><ul><li>Lese mindestens 10 Minuten in deiner Timeline oder folge für dich relevanten Hashtags „#“ </li></ul><ul><li>Kommentiere, retweete oder beantworte Fragen auf Twitter mindestens 10 Minuten </li></ul>
  31. 31. Erfolgreich auf Social Media <ul><li>Beobachte, was deine Zielgruppe auf Social Media unternimmt </li></ul><ul><li>Finde oder entwickle ein „Social Object“, das von Bedeutung ist und auf Interesse stößt </li></ul><ul><li>Segmentiere deine Zielgruppe - auf Social Media ist die Segmentierung bis auf die Person möglich </li></ul><ul><li>Gib deiner Zielgruppe die Möglichkeit mit dir auf der Plattform deren Wahl zu kommunizieren </li></ul>
  32. 32. Erfolgreich auf Social Media /Forts. <ul><li>Optimiere dein Content für das Weiterleiten z.B. via Facebook, Newsfeed </li></ul><ul><li>Wenn notwendig, schalte Werbung auf Social Media ein </li></ul><ul><li>Überprüfe, ob dir die benötigten Ressourcen für Social Media Aktivitäten zur Verfügung stehen </li></ul><ul><li>Messe den Effekt deiner Social Media Aktivitäten und optimiere deine Schritte </li></ul>
  33. 33. People choose to share & spread the word! Give them the chance! http://youronline.tv/events/design-for-networks-mike-arauz
  34. 34. Meral Akin-Hecke Online Media Consultant @kigo @digitalks www.digitalks.at [email_address] Fragen ?

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