Dr on facebook

209 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
209
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dr on facebook

  1. 1. Facebook Direct Response Guide | 2013Driving Conversions with FacebookFacebook products help you drive quality, efficient conversionsFacebook: The Place to Share and DiscoverMore than ever, people are turning to Facebook to share their lives and todiscover new things. Every month, users upload more than 10 billionphotos, send 113.3 billion messages, and update their status more than5.61 billion times.  They’re  also  using  the  platform  to  help  guide  their  decisions.People Come to Facebook When Making Decisions• More than 50 percent of  users  say  friends’  recommendations  are  important when making purchase decisions.• 42 percent of Facebook users say they seek help from friends whenchoosing between different products.• 36 percent of Facebook users seek help from friends on ideas of whatto purchase.Facebook’s  massive  reach  and  sophisticated,  narrow  targeting  capabilities allow you to reach your audience and drive high qualityconversions at a lower cost than other forms of media, online andoffline:$138$112$61$53$37$11$3 - 9Internet Display Catalog Magazine Paid Search Newspaper Email FacebookFacebook Direct Response Solutions1 2 3News Feed Page Post Ads:Push product consideration toconversion and drive sales withPromoted Posts and SponsoredStories in the Desktop andMobile News Feed.Facebook Exchange:Reach high potentialcustomers across the webconfidentially with cookie-based real-time retargetingon Facebook Exchange.29.2Minutes/day averageFacebook user spendson site, more than 3xtimes that of Yahoo!Finance, MSN Moneyand the Wall StreetJournal combined1B Monthly activeFacebookdesktop users70Percentage of investorswho have alteredrelationships with financialinstitutions based oncontent found on socialmediaSources: Purchasing data based on Facebook internal marketing study of US users conducted in November 2012; Facebook demographic and time spent on site based on Comscore data from December,2012; cost per lead data based on Facebook data from October 2012 and is based on average cost per claim and an assumed 10% redemption after users claim an offer, which varies based on offer.Conversion Tracking:Track your off-siteconversions coming fromyour Facebook ads allwithin the Facebookadvertising platform.Average Cost per Lead

×