Creating an Online Presence
Jackie Pollock
Thursday 23rd January
Agenda
•
•
•
•
•
•
•
•
•

10:15
10:45
11:45
12:00
13:00
13:30
14:30
14:45
15:30

Overview
What do you need to consider?
Br...
Overview
• By the end of today
– Discussed what’s needed in getting a website up and
running
– Created a website using Wor...
What do you currently have?
Mencap Site
Pros

Cons

•
•
•
•

•
•
•
•

Central Location
Search Facility
Contact Details
Free

Limited Information
Can’t...
A place to call your own
• Shared Space (completely free)
– Use Social Media
– Online hosted services

• Own Space (increm...
Social Media
Facebook
•
•
•
•
•
•

Public pages
Private groups
Frequent updates
Analytics
Develop conversations
Vanity URL
Twitter
•
•
•
•

Connect with new people - network
Quick updates
Trending topics
Integrate with other sites
Own Space
Domain Names
• Your unique address online
– www.carrickjuniorgateway.org.uk

• Custom email addresses
– Jackie@carrickjuni...
Holding Page
• Provided by domain provider
• Website builder
• Templates available
Self Hosted
•
•
•
•
•

Domain + Hosting Space
Self managed via control panel
Off the shelf products available
Some IT know...
Custom Built Website
•
•
•
•
•

Get exactly what you want
Custom design
Hard to update
External knowledge
Can be pricey
Online Hosted
•
•
•
•
•

Always latest version of software
Low maintenance overheads
Basic package free
Easily customised
...
WordPress
•
•
•
•
•

Easy to update
Custom themes
Plugins
Hosted for easy maintenance
Self hosting for more power
Ready to get started?
Let’s get some tea first
First Considerations
• What is it going to say?
• What is it going to look like?
• Who is going to update it?
• How often ...
Your First WordPress Site
•
•
•
•

Sign up to WordPress
Static Pages
Blog Entries
Basic Configuration
– Theme
– Menu Optio...
Lunchtime
1:00pm – 1:30pm
Social Media Slides from Mencap
Topics to Cover
- Social Media
- Mencap Branding Guidelines
Back to WordPress
• Sidebar content
– Add Twitter to site

• Users and Roles
– Authors and Reviewers

• Adding Media
– Fli...
Next Steps
• Setting up Domain Name
• Linking Domain to WordPress
• Create Facebook Page
– Vanity URLs
– Facebook applicat...
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
Creating an online presence using Social Media and WordPress
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Creating an online presence using Social Media and WordPress

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So you run a small organisation and want to get noticed on the web - but you have the world's smallest budget. Using a combination of Facebook, Twitter and the hosted version of WordPress with an add on or two and a domain name you can have a full featured web presence. The even better news? It requires zero technical capability.

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Creating an online presence using Social Media and WordPress

  1. 1. Creating an Online Presence Jackie Pollock Thursday 23rd January
  2. 2. Agenda • • • • • • • • • 10:15 10:45 11:45 12:00 13:00 13:30 14:30 14:45 15:30 Overview What do you need to consider? Break Creating Your Website Lunch Social Media: Facebook & Twitter Break Creating Your Website Continued Next Steps and Close
  3. 3. Overview • By the end of today – Discussed what’s needed in getting a website up and running – Created a website using WordPress – Looked at Social Media and how it fits in with your website
  4. 4. What do you currently have?
  5. 5. Mencap Site Pros Cons • • • • • • • • Central Location Search Facility Contact Details Free Limited Information Can’t self update Nothing Dynamic Not Personal
  6. 6. A place to call your own • Shared Space (completely free) – Use Social Media – Online hosted services • Own Space (incremental cost) – Holding Page – Online hosted with premium extras – Self hosted site – Custom built website
  7. 7. Social Media
  8. 8. Facebook • • • • • • Public pages Private groups Frequent updates Analytics Develop conversations Vanity URL
  9. 9. Twitter • • • • Connect with new people - network Quick updates Trending topics Integrate with other sites
  10. 10. Own Space
  11. 11. Domain Names • Your unique address online – www.carrickjuniorgateway.org.uk • Custom email addresses – Jackie@carrickjuniorgateway.org.uk – Info@carrickjuniorgateway.org.uk • Transferable across self service options • Free holding page
  12. 12. Holding Page • Provided by domain provider • Website builder • Templates available
  13. 13. Self Hosted • • • • • Domain + Hosting Space Self managed via control panel Off the shelf products available Some IT knowledge required Charity hosting available for free
  14. 14. Custom Built Website • • • • • Get exactly what you want Custom design Hard to update External knowledge Can be pricey
  15. 15. Online Hosted • • • • • Always latest version of software Low maintenance overheads Basic package free Easily customised Community support
  16. 16. WordPress • • • • • Easy to update Custom themes Plugins Hosted for easy maintenance Self hosting for more power
  17. 17. Ready to get started? Let’s get some tea first
  18. 18. First Considerations • What is it going to say? • What is it going to look like? • Who is going to update it? • How often will it be updated?
  19. 19. Your First WordPress Site • • • • Sign up to WordPress Static Pages Blog Entries Basic Configuration – Theme – Menu Options – Landing Page
  20. 20. Lunchtime 1:00pm – 1:30pm
  21. 21. Social Media Slides from Mencap Topics to Cover - Social Media - Mencap Branding Guidelines
  22. 22. Back to WordPress • Sidebar content – Add Twitter to site • Users and Roles – Authors and Reviewers • Adding Media – Flickr – YouTube • Visitor Numbers
  23. 23. Next Steps • Setting up Domain Name • Linking Domain to WordPress • Create Facebook Page – Vanity URLs – Facebook applications If you outgrow hosted WordPress - Migrate to self hosted solution - Remember charity hosts

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