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Lets start with a simple one line description...........deep breath.....!
“GiggPigg is an immersive multimedia experiencethat provides music lovers with unprecidentedcontrol of audio and video of ...
Very descriptive. What’s next?
NEXT...we install the GiggPigg System1234Close up onstageInstrumentMounted High definitionwide angle canalso be used forev...
...and what is the GiggPigg System exactly?Any number of cameras1 simple control recorder12The standard number of cameras ...
Ok, but....what....now!?
Fair enough!If you are at a live event and you wanta live close up look...Download the GiggPigg AppView Live Camera Feeds ...
Like This...1 2 4 5Log in toGiggPiggSelect a venueor an eventBrowse throughthe availablecameras and feedsPost a multi-trac...
If you are viewing online:Go to GiggPigg.ieSearch through previously recorded gigsControl and view multiple video camerass...
Like This...
So where is the money?
...with facebook obviously!
Music is the dominant catagory on FacebookReference:http://www.sysomos.com/insidefacebook/
The average number of fans a band/musician hasis 14,854Forget about huge signed acts like Lady Gaga and Princeand the aver...
GiggPigg is proposing to install the system in 6 music venuesin IrelandEach venue has typically 10 bands playing on a week...
So....10 bands x 6 venues each week3,850 fans on average per bandEach fan has 130 friends120,120,000 potential facebook im...
Now we understand that not every single fan will use theapplication.OR view video online.....but the statictics say that a...
So lets just take 10%......what does that mean?
12,012,000 Facebook ImpressionsPer MONTH!
At this point we need to refer very quickly tothe Facebook Edge Rank Algorithm toreinforce the potential.
EdgeRank is an algorithm developed by Facebook to governwhat is displayed—and how high—on the News Feed.EdgeRank ranks ite...
Working exampleof EdgeRankGiggPigg is targetingFan Photo’s, Like’sShare’s and mostimportantly usercomments.
Musicians & Bands feature amongst the highest ranked onEdgeRankUnsigned bands have direct personal links to the majority o...
What is currently in development?Automation of content productionExpoliting Facebook facilitiesDevelopment of strategic pa...
TheTeamGreg has over 20 years experience in manufacturingand production. For the last 10 years he has specialised inIP CCT...
...and we are owed 1000’s of favours!(oh look...there’s Bertie Aherne)
Thank you for your time
Giggpigg pitch
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Giggpigg pitch

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GiggPigg is an immersive multimedia experience
that provides music lovers with unprecidented
control of audio and video of live and pre-recorded
performances.

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Giggpigg pitch

  1. 1. Lets start with a simple one line description...........deep breath.....!
  2. 2. “GiggPigg is an immersive multimedia experiencethat provides music lovers with unprecidentedcontrol of audio and video of live and pre-recordedperformances.”
  3. 3. Very descriptive. What’s next?
  4. 4. NEXT...we install the GiggPigg System1234Close up onstageInstrumentMounted High definitionwide angle canalso be used forevent fan pics.Pant, Tilt, ZoomIP camera canbe controlledremotely
  5. 5. ...and what is the GiggPigg System exactly?Any number of cameras1 simple control recorder12The standard number of cameras is 4Fanless & rugged originally designed for Dublin Bus on vehicleinfotainment solutionFully automatedSimple to installThe system automatically edits files and uploads to the cloudA standard 4 channel system can be installed for €2,50034
  6. 6. Ok, but....what....now!?
  7. 7. Fair enough!If you are at a live event and you wanta live close up look...Download the GiggPigg AppView Live Camera Feeds of the Gig123
  8. 8. Like This...1 2 4 5Log in toGiggPiggSelect a venueor an eventBrowse throughthe availablecameras and feedsPost a multi-trackvideo to yourfacebook page3Like us on Facebook
  9. 9. If you are viewing online:Go to GiggPigg.ieSearch through previously recorded gigsControl and view multiple video camerassimultaneouslyPersonalise your own multi-track audio mix1243
  10. 10. Like This...
  11. 11. So where is the money?
  12. 12. ...with facebook obviously!
  13. 13. Music is the dominant catagory on FacebookReference:http://www.sysomos.com/insidefacebook/
  14. 14. The average number of fans a band/musician hasis 14,854Forget about huge signed acts like Lady Gaga and Princeand the average figure is closer to 3,850The average number of friends that a typical user has is 13012References:(1) Study Recommend.ly - http://www.hypebot.com/hypebot/2012/11/musicians-lead-the-way-on-facebook-more-findings-study.html(2) KISSmetrics - http://blog.kissmetrics.com/facebook-statistics/3(1)(2)
  15. 15. GiggPigg is proposing to install the system in 6 music venuesin IrelandEach venue has typically 10 bands playing on a weekly basisSo each week their is the potential for a total of 60 bands,each with an average of 3,850 fans to use the systemThe service is free to bands to promote on their facebookpages and through their fans pages1234
  16. 16. So....10 bands x 6 venues each week3,850 fans on average per bandEach fan has 130 friends120,120,000 potential facebook impressions
  17. 17. Now we understand that not every single fan will use theapplication.OR view video online.....but the statictics say that at least 10% of fans will alwaysengage with this kind of activity as fans of their favoriteacts.
  18. 18. So lets just take 10%......what does that mean?
  19. 19. 12,012,000 Facebook ImpressionsPer MONTH!
  20. 20. At this point we need to refer very quickly tothe Facebook Edge Rank Algorithm toreinforce the potential.
  21. 21. EdgeRank is an algorithm developed by Facebook to governwhat is displayed—and how high—on the News Feed.EdgeRank ranks items in the News Feed. EdgeRank looks atall of the items that are connected to the User, then rankseach item based on importance to the User. Objects withthe highest EdgeRank will typically go to the top of theNews Feed (there is a small component of randomization).
  22. 22. Working exampleof EdgeRankGiggPigg is targetingFan Photo’s, Like’sShare’s and mostimportantly usercomments.
  23. 23. Musicians & Bands feature amongst the highest ranked onEdgeRankUnsigned bands have direct personal links to the majority oftheir fanbase which improves their ranking even furtherBranded videos are prepared by GiggPigg for bands and theirfans to promote and shareStatistics of all interaction and user information is accessiblethrough Facebook1234
  24. 24. What is currently in development?Automation of content productionExpoliting Facebook facilitiesDevelopment of strategic partnerships with venues nationally& advertsing agencies/brand managersHosting/bandwidth requirements & database planning
  25. 25. TheTeamGreg has over 20 years experience in manufacturingand production. For the last 10 years he has specialised inIP CCTV & Multimedia and the production of digitalvideo recorders. Most recently he has developedrugged solutions for Irish Rail and Dublin Bus designedfor operation on board trains & buses and certified tothe strict EN50155 european standard for electricalequipment on rolling stockKieran has been building and managing companiessince 2002 when he established a college internetstation www.redfred.tv. Most recently he has developeda new passenger information system in conjunction withIrish Rail, Dublin Bus & Bravo Outdoor (Advertising).The system was selected by Microsoft to be a part of thecurrent international Microsoft Windows Embedded showcase.Kieran WalkinSoftware DevelopmentGreg ClausenHardware DevelopmentKieran was one of the founding members of Irish band This Club and began to develop theconcept for GiggPigg with the band in 2011. After several successful trials Kieran decided to takethe concept a step further to where it is today. 7 years experience in the music industry andnumerous valuable contracts makes This Club a crucial component to the project.www.thisclubmusic.com
  26. 26. ...and we are owed 1000’s of favours!(oh look...there’s Bertie Aherne)
  27. 27. Thank you for your time

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