SanomaVentures presentation at Mediaparade 2013

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Presentation by Herman Kienhuis on SanomaVentures, Sanoma's initiative to invest in digital startups, at Sanoma's MediaParade, April 17, 2013.

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SanomaVentures presentation at Mediaparade 2013

  1. 1. Ask the investor:Sanoma on investing in start-upsMediaParade, Hoofddorp, April 17, 2013
  2. 2. why invest in start-ups?what criteria to use?the investment processour portfoliospotted @ sxswQ&A ventures
  3. 3. chemical engineering /mckinsey / mba / sanoma!nance & strategy / productdevelopment / recruitingfamily-man / music-maker /vintage-lover / internet-geek ventures
  4. 4. why invest in start-ups?
  5. 5. access to unrestricted innovation by entrepreneurial talent
  6. 6. create options for future portfolio expansion and revenue growth
  7. 7. value creation, through media exposure, expertise, business network and mentoring
  8. 8. right time: growingentrepreneurial and incubatoractivity and !nancing demand
  9. 9. what criteria to use?
  10. 10. scope• consumer web• mobile & tablet start-ups with live product• video & connected tv and !rst• e-commerce customers• advertising & marketing services• e-learning ventures
  11. 11. people
  12. 12. ambitiondedicationexecution mentalitycomplementarity / diversitytrack-record ventures
  13. 13. product
  14. 14. uniquenesssolving a real problembusiness modelscalability/virality!t with sanoma ventures
  15. 15. plan
  16. 16. international marketcustomer acquisitiontechnical roadmapresource planningcash management ventures
  17. 17. the investment process
  18. 18. what we o"er• working capital• media exposure• online expertise• business network• strategic & !nancial guidance• investment size: €100k-500k ventures
  19. 19. 3 wks 3 wks 3 wks 3 wks 3 wks 3. planning & 4. decision 1. orientation 2. assessment 5. execution negotiation making • Business plan • Pitch to group • Discuss • 2nd round • Due Diligence screening • Investment roadmap, feedback from investigation • Meet the team assessment experts budget and • DD report* • Info document* • 1st round mediaplan • Investment • Finalize and Feedback from • Investment and proposal* sign contracts experts option • Media sales • Term sheet* agreement*150 50 25 12 8 6 ventures
  20. 20. our portfolio
  21. 21. Nominatedbest mobile app Selected as ‘best discount app’ by iPhoneclub
  22. 22. Finalist and Nominated winner of EUR 100,000best web app
  23. 23. 18
  24. 24. our portfolio• consumer web: Peerby, Virtuagym• mobile & tablet: Scoupy• video & tv:• e-commerce: Vault79, Truly Yours, Brandkids• advertising & marketing services:• e-learning: ventures
  25. 25. spotted @ sxsw
  26. 26. “don’t get distracted by the noise”
  27. 27. • quanti!ed self: e-health• "ipping the classroom: e-learning• maker culture: 3D-scanning & printing• visual storytelling: photo/video creation & curation• revolution in local retail: mobile services• big data: predictive analytics• the new interface: gesture control ventures
  28. 28. CitySeed
  29. 29. Wanelo
  30. 30. Tinder
  31. 31. Vine
  32. 32. Q&A
  33. 33. more info: www.sanomaventures.com@sanomaventures | @kienhuis

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