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Copyright dewey & associates, 2011
Welcome…
kid created - kid led - kid spread
TM
Kidz Bite Back
101
Copyright dewey & associates, 2011
Kids Becoming Kidz
Fast Food, Soft Drink,
Junk Food Industries
National TV Networks,
Vi...
Copyright dewey & associates, 2011
Who are Big Fat Industries?
• Fast food
McDonald’s, Burger King…and other fast foods
• ...
Copyright dewey & associates, 2011
TO BURN OFF…
To Burn off a
KFC Pot Pie, biscuit and soda
You would have to wash your do...
Copyright dewey & associates, 2011
TO BURN OFF…
But you and your dog are NOT done.
You also had fries so add another 1 hou...
Copyright dewey & associates, 2011
TO BURN OFF…
Unfortunately, you had a Pepsi.
So keep going for another 1 hour and 40 mi...
Copyright dewey & associates, 2011
TO BURN OFF…
We want to recommend you NOT
have dessert.
You have washed your dog for 9 ...
Copyright dewey & associates, 2011
TO BURN OFF…
To burn-off a large Oreo BK
Chocolate Sundae Shake
you would have to push ...
Copyright dewey & associates, 2011
A large McDonald’s Triple
Thick Chocolate Shake
has the sugar equivalent of
13 McDonald...
Copyright dewey & associates, 2011
Kidz look at things differently.
Kidz have their own vocabulary.
Do you know what Kidz ...
Kidz call this stuff
Liquid Candy because
it has the sugar
equivalent of candy
Copyright dewey & associates, 2011
Why is it Liquid Candy?
Drink This, Not That! 2010, by David Zinczenko, with Matt Goulding
Copyright dewey & associates, 2...
Copyright dewey & associates, 2011
Why is it Liquid Candy?
Watch out for Smoothies!
1 large Smoothie King Peanut Butter
Pl...
Copyright dewey & associates, 2011
Why is it Liquid Candy?
SunnyD is not really orange juice
http://eatthis.menshealth.com...
Copyright dewey & associates, 2011
Why is it Liquid Candy?
Sugary Fruit Juices:
Drink This, Not That! 2010, by David Zincz...
Why is it Liquid Candy?
Copyright dewey & associates, 2011
Sports Drinks
PowerAde (32 oz)
has 56 grams of sugar = to 14 su...
Copyright dewey & associates, 2011
Why is it Liquid Candy?
Drinking a soft drink, sports drink or sugary fruit
drink is li...
Copyright dewey & associates, 2009
300,000 Americans die each year
from ‘diet-related diseases’ and
‘lack-of-exercise-rela...
Copyright dewey & associates, 2009
We’re Not Saying Don’t Eat and
Drink the Stuff, just do it in
Moderation
Kidz eat and d...
Copyright dewey & associates, 2011
Why Do Big Fat Industries want
you to eat and drink their
stuff all the time?
The more ...
Copyright dewey & associates, 2011
• Natl. TV Networks - Nickelodeon,
Cartoon Network, The Disney
Channel
Who are Couch Po...
Henry J Kaiser Family Foundation (2003)
Copyright dewey & associates, 2011
Why are they
Couch Potato Companies?
• Kid with...
Copyright dewey & associates, 2011
Who are Couch Potato Companies?
Kids see an average of
more than 40,000 TV
ads per year...
Copyright dewey & associates, 2009
Why are they
Couch Potato Companies?
Nearly all (98%) of food ads
targeting kids promot...
Source: Yale Rudd Center 2013
Copyright dewey & associates, 2009
Why are they
Couch Potato Companies?
Average child sees 1...
Copyright dewey & associates, 2009
We’re Not Saying
Don’t Watch TV
and Play Video
Games
Kidz watch TV and
play video games...
Copyright dewey & associates, 2011
Why do Couch Potato Companies
want you to watch TV and play video
games all the time?
•...
Copyright dewey & associates, 2014
Copyright dewey & associates, 2014
Copyright dewey & associates, 2014
Copyright dewey & associates, 2014
Copyright dewey & associates, 2014
Copyright dewey & associates, 2011
Now you are officially smarter than most
adults on the topics of Big Fat
Industries, Co...
Copyright dewey & associates, 2009
As kidS, you didn’t really know what was
going on.
As KidZ, you get it.
Just like Uncle...
Copyright dewey & associates, 2011
ITS KIDZ
VS.
It’s up to you!
BIG FAT
INDUSTRIES
an
dCOUCH POTATO
COMPANIES
Go change the world and make
it a better place for everyone
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Kidz Bite Back 101

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Kidz educating kidz on Big Fat Industries, Couch Potato Companies and the basics of being healthy.

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Kidz Bite Back 101

  1. 1. Copyright dewey & associates, 2011 Welcome… kid created - kid led - kid spread TM Kidz Bite Back 101
  2. 2. Copyright dewey & associates, 2011 Kids Becoming Kidz Fast Food, Soft Drink, Junk Food Industries National TV Networks, Video Game Companies Kidz Bite Back is a generation of Kidz who are educating America on Big Fat Industries, Couch Potato Companies and the basics of being healthy.
  3. 3. Copyright dewey & associates, 2011 Who are Big Fat Industries? • Fast food McDonald’s, Burger King…and other fast foods • Soft Drink Pepsi, Coca-Cola…and other soft drinks • Junk Food Lays chips, Cheetos, Oreo’s, Captain Crunch cereal…and other junk foods
  4. 4. Copyright dewey & associates, 2011 TO BURN OFF… To Burn off a KFC Pot Pie, biscuit and soda You would have to wash your dog for 6 hours and 27 minutes without stopping That’s ONE CLEAN DOG! Big Fat Math, 2010
  5. 5. Copyright dewey & associates, 2011 TO BURN OFF… But you and your dog are NOT done. You also had fries so add another 1 hour and 50 minutes of dog- washing! That’s ONE IRRITATED DOG! Big Fat Math, 2010
  6. 6. Copyright dewey & associates, 2011 TO BURN OFF… Unfortunately, you had a Pepsi. So keep going for another 1 hour and 40 minutes. At this point, your dog may be bald from all the dog- washing! Big Fat Math, 2010
  7. 7. Copyright dewey & associates, 2011 TO BURN OFF… We want to recommend you NOT have dessert. You have washed your dog for 9 hours and 57 minutes. We don’t think your dog can take any more dog- washing. Big Fat Math, 2010
  8. 8. Copyright dewey & associates, 2011 TO BURN OFF… To burn-off a large Oreo BK Chocolate Sundae Shake you would have to push a lawnmower from one end zone to the other on a football field 124 times. Drink This, Not That! 2010, by David Zinczenko, with Matt Goulding Why are they Big Fat Industries?
  9. 9. Copyright dewey & associates, 2011 A large McDonald’s Triple Thick Chocolate Shake has the sugar equivalent of 13 McDonalds’ Baked Hot Apple Pies Drink This, Not That! 2010, by David Zinczenko, with Matt Goulding Why are they Big Fat Industries?
  10. 10. Copyright dewey & associates, 2011 Kidz look at things differently. Kidz have their own vocabulary. Do you know what Kidz call soft drinks, sports drinks and sugary fruit drinks? Liquid Candy
  11. 11. Kidz call this stuff Liquid Candy because it has the sugar equivalent of candy Copyright dewey & associates, 2011
  12. 12. Why is it Liquid Candy? Drink This, Not That! 2010, by David Zinczenko, with Matt Goulding Copyright dewey & associates, 2011 Soft Drinks 1 bottle of Sunkist (20 oz) has 84 grams of sugar, which is the sugar equivalent of 21 sugar cubes or 6 Breyers Oreo Ice Cream Sandwiches =
  13. 13. Copyright dewey & associates, 2011 Why is it Liquid Candy? Watch out for Smoothies! 1 large Smoothie King Peanut Butter Plus Grape has the sugar equivalency of 20 Reese’s peanut butter cups. = SOURCE: Sugary Drink FACTS, 2011
  14. 14. Copyright dewey & associates, 2011 Why is it Liquid Candy? SunnyD is not really orange juice http://eatthis.menshealth.com/slide/worst-kids-drink?slideshow=98453#sharetagsfocus Source: EAT THIS, NOT THAT, 2013 “The vast majority of this bottle consists of water and corn syrup, with less than two percent coming from concentrated juice swirled with artificial colors, sweeteners, canola oil, and sodium hexametaphosphate (don’t ask).”
  15. 15. Copyright dewey & associates, 2011 Why is it Liquid Candy? Sugary Fruit Juices: Drink This, Not That! 2010, by David Zinczenko, with Matt Goulding A Tropicana Tropical Fruit Fury Twister (20 oz. bottle) has the sugar equivalent of 2 Reddi-wip 7 oz. canisters
  16. 16. Why is it Liquid Candy? Copyright dewey & associates, 2011 Sports Drinks PowerAde (32 oz) has 56 grams of sugar = to 14 sugar cubes Gatoraide G Orange (12 oz bottle) has 21 grams of sugar = to almost 6 cubes of sugar. If you were sweetening an iced tea, would you dump 6-14 sugar cubes in it? Sounds disgusting. Drink This, Not That! 2010, by David Zinczenko, with Matt Goulding
  17. 17. Copyright dewey & associates, 2011 Why is it Liquid Candy? Drinking a soft drink, sports drink or sugary fruit drink is like eating candy. Would you eat candy 2, 3, 4 or more times per day? So is it really smart to drink 2, 3, 4 or more soft drinks, sports drinks or sugary fruit drinks every day? You decide.
  18. 18. Copyright dewey & associates, 2009 300,000 Americans die each year from ‘diet-related diseases’ and ‘lack-of-exercise-related diseases’ It’s the 2nd leading cause of death in the U.S. (only tobacco kills more)
  19. 19. Copyright dewey & associates, 2009 We’re Not Saying Don’t Eat and Drink the Stuff, just do it in Moderation Kidz eat and drink Big Fat Industries stuff, but only in moderation – the only healthy way to do it
  20. 20. Copyright dewey & associates, 2011 Why Do Big Fat Industries want you to eat and drink their stuff all the time? The more you eat and drink, the more money Big Fat Industries make. If you ate and drank their stuff in moderation, Big Fat Industries would make less money.
  21. 21. Copyright dewey & associates, 2011 • Natl. TV Networks - Nickelodeon, Cartoon Network, The Disney Channel Who are Couch Potato Companies? • Video Games – Xbox, Playstation, Nintendo DS, Sony PSP
  22. 22. Henry J Kaiser Family Foundation (2003) Copyright dewey & associates, 2011 Why are they Couch Potato Companies? • Kid with Couch Potato Companies = 44.5 hours per week • Parent at a full-time job = 40 hours per week Each week a kid will spend MORE time with Couch Potato Companies as does one parent at a full-time job
  23. 23. Copyright dewey & associates, 2011 Who are Couch Potato Companies? Kids see an average of more than 40,000 TV ads per year What products are these ads selling? Larry D. Woodard, ABC news
  24. 24. Copyright dewey & associates, 2009 Why are they Couch Potato Companies? Nearly all (98%) of food ads targeting kids promote unhealthy food and drink. Food and Beverage Marketing to Children and Adolescents Research Brief, 2008
  25. 25. Source: Yale Rudd Center 2013 Copyright dewey & associates, 2009 Why are they Couch Potato Companies? Average child sees 13 food commercials everyday! They mostly promote kids eating unhealthy stuff. That is 4,700 times per year Couch Potato Companies pester kids to eat and drink unhealthy stuff!
  26. 26. Copyright dewey & associates, 2009 We’re Not Saying Don’t Watch TV and Play Video Games Kidz watch TV and play video games, but only in moderation – the only healthy way to do it
  27. 27. Copyright dewey & associates, 2011 Why do Couch Potato Companies want you to watch TV and play video games all the time? • If you are outside playing, Couch Potato Companies are NOT making $$$$. • If you watched TV and played video games in moderation, Couch Potato Companies would make less money (and we bet they wouldn’t want that to happen)
  28. 28. Copyright dewey & associates, 2014
  29. 29. Copyright dewey & associates, 2014
  30. 30. Copyright dewey & associates, 2014
  31. 31. Copyright dewey & associates, 2014
  32. 32. Copyright dewey & associates, 2014
  33. 33. Copyright dewey & associates, 2011 Now you are officially smarter than most adults on the topics of Big Fat Industries, Couch Potato Companies, and how to live healthy.
  34. 34. Copyright dewey & associates, 2009 As kidS, you didn’t really know what was going on. As KidZ, you get it. Just like Uncle Ben told Peter Parker, with great power comes great responsibility. Kidz responsibility is to spread the word.
  35. 35. Copyright dewey & associates, 2011 ITS KIDZ VS. It’s up to you! BIG FAT INDUSTRIES an dCOUCH POTATO COMPANIES
  36. 36. Go change the world and make it a better place for everyone

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