Difference between China and Germany in recruitment


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  • Hey i like your slides very much. I'am a student from germany and i have to do a presentation about recruiting in china. I wonder if you could tell me which sources you used.
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Difference between China and Germany in recruitment

  1. 1. Best practices in Recruitment 最佳招聘方式
  2. 2. Agenda <ul><li>Preparation </li></ul><ul><li>Marketing </li></ul><ul><li>Channel </li></ul><ul><li>Assessment </li></ul><ul><li>On-boarding </li></ul>
  3. 3. Preparation <ul><li>Review needs </li></ul><ul><li>Job description </li></ul><ul><li>Develop Selection Criteria </li></ul><ul><ul><li>E.g. competence model </li></ul></ul><ul><li>Plan Recruitment Process </li></ul><ul><ul><li>E.g. timetable </li></ul></ul>
  4. 4. Competence Modell <ul><ul><li>Technical skills or expertise </li></ul></ul><ul><ul><li>Language </li></ul></ul><ul><ul><li>Flexibility or openness </li></ul></ul><ul><ul><li>Social skills </li></ul></ul><ul><ul><li>Ability to handle ambiguity </li></ul></ul><ul><ul><li>Intercultural knowledge and competence </li></ul></ul><ul><ul><li>Educational background </li></ul></ul>
  5. 5. Marketing Marketing Channel Make Recruiting a Marketing Event publicity campaign bring job-hunters to your door pleasant work environments Write articles for trade journals and industry publications pro bono projects, charity fund-raisers, volunteer programs reasons why people should work for you. explain what makes your company different from the competition
  6. 6. Corporate Communication <ul><li>international trainee program for graduates E.g. Microsoft Academy for College Hires (MACH) </li></ul>??? Global Guidelines ???
  7. 7. Marketing <ul><li>China </li></ul><ul><li>Job fairs (only 1 company) </li></ul><ul><li>University activities </li></ul><ul><li>Build up a Brand </li></ul><ul><li>Environment projects </li></ul><ul><li>Germany </li></ul><ul><li>Job fairs (many companies) </li></ul><ul><li>BA/MA thesis / PhD </li></ul><ul><li>Corporate identity </li></ul><ul><li>Build up a Brand </li></ul><ul><li>Environment projects </li></ul>
  8. 8. Channel You must market internally as well as externally War of Talents Company Indirect ways Direct ways
  9. 9. Channels <ul><li>Direct way </li></ul><ul><li>Extern: </li></ul><ul><li>Printed-Media like newspaper </li></ul><ul><li>Internet </li></ul><ul><li>Posters </li></ul><ul><li>Television/Radio </li></ul><ul><li>Employment Agency </li></ul><ul><li>Networking </li></ul><ul><li>Univ ersity/School </li></ul><ul><ul><li>Fair </li></ul></ul><ul><ul><li>Cooperation </li></ul></ul><ul><ul><li>Clubs </li></ul></ul><ul><li>PR like open day, employee- or company brochure/CD </li></ul>
  10. 10. Channels <ul><li>Direct way </li></ul><ul><li>  Intern: </li></ul><ul><li>Intranet </li></ul><ul><li>Posters </li></ul><ul><li>Relocation of employees </li></ul><ul><li>Recommendation </li></ul>
  11. 11. Channel <ul><li>Indirect channels </li></ul><ul><li>External agencies </li></ul><ul><li>Head-hunter </li></ul><ul><li>Personnel consultant </li></ul><ul><li>Temporary employment agency </li></ul>
  12. 12. Cultural Channel <ul><li>China </li></ul><ul><li>Less newspaper-advertising </li></ul><ul><li>Indirect way </li></ul><ul><li>Recommendation </li></ul><ul><li>Internet </li></ul><ul><li>Germany </li></ul><ul><li>No clubs or representative at the universities </li></ul><ul><li>Internet </li></ul>
  13. 13. <ul><li>Emplyee‘s recommendation </li></ul><ul><li>Networking - 网 络 </li></ul><ul><li>Head hunting </li></ul><ul><li>3. Website </li></ul>Ranking Channels <ul><li>Internet (online advertisment) </li></ul><ul><li>Homepage </li></ul><ul><li>Newspaper </li></ul><ul><li>Magazines </li></ul>
  14. 14. Assessment Implemantion of International HR Department Job Advertisement Application Pre Selection Online Test Telephone Interview Assessment Center On- Boarding Job Advertisement Application Pre Selection Paper Test Interview On- Boarding
  15. 15. <ul><li>Letter of motivation </li></ul><ul><li>CV </li></ul><ul><li>Certificates and grades </li></ul><ul><li>References (internships/jobs) </li></ul>Application „ Generation internship!“ Online plattform Hard to get an internship
  16. 16. CV „ Four Jobs in five years“ German HR manager NO! The applicant does not concentrate on one job. Chinese HR manager Great! So much different experiences
  17. 17. Pre Selection <ul><li>General requirements: </li></ul><ul><li>Degree in a technical or business management subject </li></ul><ul><li>Above-average grades </li></ul><ul><li>Highly motivated </li></ul><ul><li>Practical experience </li></ul><ul><li>Language </li></ul><ul><li>Convincing personality </li></ul><ul><li>Social skills </li></ul><ul><li>Flexibility </li></ul><ul><li>International experiences </li></ul>Volunteer jobs Pre Selection Internship Working student German and English Chinese and English Bachelor/Master degree Bachelor/Master degree Study abroad Not very often
  18. 18. This test is about your behavior , your skills and your attitudes regarding specific job situations. Online Test paper based Test <ul><li>IQ test </li></ul><ul><li>Ability to deal with documents </li></ul><ul><li>Common knowledge </li></ul><ul><li>Written skills </li></ul><ul><li>Language skills </li></ul><ul><li>Technical skills </li></ul>
  19. 19. Telephone Interview This is where the company make contact personally for the first time by sending you a standardized questionnaire. Interview * why did you apply for the position? * how would you summarise your main skills * what projects have you undertaken lately? * what do you know about our organization? * what are your reasons for considering leaving your current job? * how do you see yourself in five years time? * what benefits/inputs do you think you can bring to this company? * please tell me about your salary expectations
  20. 20. You will get to know the company better and the company want to find out whether your next step could be to start on the CAReer program. Case study Group discussion How to solve problems? e.g. Politics German Chinese Problems How to deal and how to assess?? No Assessment Center Structure interview Assessment Center Face to face
  21. 21. How to deal with international applicants??? There are multiple offerings, from eLearning to classroom training. The department manager plays a more important role to make a final decision. HR does a pre-selection. HR managers have a general intercultural background
  22. 22. On-Boarding
  23. 23. On- Boarding <ul><li>Helps the employee more quickly to adapt the employer's culture </li></ul><ul><li>Create rapport with his or her immediate team </li></ul><ul><li>Find productive ways to achieve necessary goals </li></ul><ul><li>Networking </li></ul>
  24. 25. China Construction Bank