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Wino
                              Social Wine App
                           -make sharing wine easier


                                                       @j_g_seki
Thursday, 13 December 12
Problem


                    Traditional wine tasting notes are too
                    complicated to fill out.
                    Don’t know what wine to choose in restaurant
                    No way to get recommendation from friend.
                    Not much social interaction.


                                                                @j_g_seki
Thursday, 13 December 12
Solution


                    Simple,
                    clean,
                    beautiful,
                    fun way to share
                    wine tasting notes
                    with location based.


                                               @j_g_seki
Thursday, 13 December 12
Wine Market

                    China:
                    The growth amount of Chinese imported wine market achieved 70%. This scale will
                    make some of the wine E-commerce’s sales surpass 100M.

                    the consumption of wine in China will reach 1.2 billion bottles in 2012, the total
                    market will reach 15 Billion.

                    Japan $687m in 09’ (consumption:239k,liters
                    10’)
                    USA $2,446m in 09’(consumption:2.9m liters
                    10’)
                                                                                                    @j_g_seki
Thursday, 13 December 12
Social Impact

                    50% of US wineries (3000+) will be
                    participating in social media in some capacity
                    (blogs, Twitter, Facebook, Linkedin, other).
                    10% of US wineries (600+) will become
                    proficient in 2011 in leveraging the medium for
                    increased branding, customer engagement,
                    customer service, customer acquisition, PR, and
                    more.

                                                                 @j_g_seki
Thursday, 13 December 12
Social + Wine + App



                    =£££$$$$
                    Estimated Market for Wine app: $15m(US),
                    $87m(Global)




                                                               @j_g_seki
Thursday, 13 December 12
Revenue Model


                    1. affiliate
                    2.sponsored content
                    3. premium
                    4. analytics and communications suite


                                                            @j_g_seki
Thursday, 13 December 12
Competitors




        Our Wine App:
                                    recommenda       FB
                                                                                    based on
        Wino               simple     tion from Graph,twitter,   N/A   from peers              Awesome!
                                                                                    location
                                        friends  foursquare




Thursday, 13 December 12
Profit & lost
                                     Q1           Q2             Q3           YEAR ONE       YEAR TWO        YEAR THREE     YEAR FOUR        YEAR FIVE

      Users                           0            0           100,000        250,000        3,000,000       17,000,000     34,000,000       68,000,000

                                      £            £             £               £              £                £              £                £

      Revenue
      Affiliate                              0            0        13,462         78,097       3,893,507       32,111,026     84,889,623      169,779,246
      Premium App                            0            0           3,483       15,423        316,410         2,303,425      6,089,400       12,178,800
      Sponsored Content                      0            0           1,400          6,200      127,200          926,000       2,448,000        4,896,000
      Brand manager                          0            0        27,500         57,500        256,500          510,000        510,000          510,000

      TOTAL REVENUE                          0            0       45,844        157,220       4,593,617       35,850,451     93,937,023      187,364,046

      Direct Costs
      Premium App (Apple)                    0            0           1,045          4,627       94,923          691,028       1,826,820        3,653,640

      TOTAL DIRECT COSTS                     0            0          1,045           4,627       94,923          691,028      1,826,820        3,653,640



      GROSS PROFIT                           0            0        44,799       152,593       4,498,694       35,159,423     92,110,203      183,710,406



      GROSS MARGIN                    0.00%        0.00%         97.72%          97.06%         97.93%           98.07%         98.06%           98.05%

      Operating Costs
      Employee Costs                   51,000       30,000        231,000        550,500       1,510,667        5,138,627      6,423,284        8,029,105
      Employee Taxes                      6,630        3,900       30,030         71,565        188,937          450,544        563,180          703,975
      Facilities                          3,000        3,000       27,500         61,000        160,417          575,833        719,792          899,740
      Expenses (10% of Personnel)         5,100        3,000       23,100         55,050        151,067          513,863        642,328          802,910
      Marketing Contribution                 0      30,000         75,000        180,000       1,125,000        1,650,000      2,062,500        2,578,125
      Hosting                             3,000        3,000          3,500       15,000        127,200          926,000       1,852,000        3,704,000
      Technical                           2,500        2,500          2,500       11,167         42,000          120,000        150,000          187,500
      Legal and Financial                 3,000        3,000       20,000         41,000        102,500          153,750        192,188          240,234
      Depreciation                        6,048        7,958          9,663       32,628         45,021          156,364        218,909          229,855
      Amortisation                           0            0               0              0               0             0                 0                0

      TOTAL OPERATING COSTS           80,278       86,358        422,293       1,017,909      3,452,808        9,684,981     12,824,180       17,375,444



      NET PROFIT                     (80,278)     (86,358)     (377,494)       (865,316)      1,045,886       25,474,443     79,286,023      166,334,963

      Corporation Tax                        0            0               0              0       44,614         5,101,639     15,857,205       33,266,993

      RETAINED EARNINGS              (80,278)     (86,358)     (377,494)       (865,316)      1,001,272       20,372,804     63,428,818      133,067,970



      Headcount                             14           22              22             22           37              202            253              316




Thursday, 13 December 12
Team

                    Javier Irastorza, Business development
                    Josephine Tsay, Marketing
                    Kathy Chan, Marketing
                    Jun Seki, Developer
                    David Lecoutre, Developer
                    We found each other on
                    Venture lab with common interests in wine.




                                                                 @j_g_seki
Thursday, 13 December 12

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Social Wine App (venture lab)

  • 1. Wino Social Wine App -make sharing wine easier @j_g_seki Thursday, 13 December 12
  • 2. Problem Traditional wine tasting notes are too complicated to fill out. Don’t know what wine to choose in restaurant No way to get recommendation from friend. Not much social interaction. @j_g_seki Thursday, 13 December 12
  • 3. Solution Simple, clean, beautiful, fun way to share wine tasting notes with location based. @j_g_seki Thursday, 13 December 12
  • 4. Wine Market China: The growth amount of Chinese imported wine market achieved 70%. This scale will make some of the wine E-commerce’s sales surpass 100M. the consumption of wine in China will reach 1.2 billion bottles in 2012, the total market will reach 15 Billion. Japan $687m in 09’ (consumption:239k,liters 10’) USA $2,446m in 09’(consumption:2.9m liters 10’) @j_g_seki Thursday, 13 December 12
  • 5. Social Impact 50% of US wineries (3000+) will be participating in social media in some capacity (blogs, Twitter, Facebook, Linkedin, other). 10% of US wineries (600+) will become proficient in 2011 in leveraging the medium for increased branding, customer engagement, customer service, customer acquisition, PR, and more. @j_g_seki Thursday, 13 December 12
  • 6. Social + Wine + App =£££$$$$ Estimated Market for Wine app: $15m(US), $87m(Global) @j_g_seki Thursday, 13 December 12
  • 7. Revenue Model 1. affiliate 2.sponsored content 3. premium 4. analytics and communications suite @j_g_seki Thursday, 13 December 12
  • 8. Competitors Our Wine App: recommenda FB based on Wino simple tion from Graph,twitter, N/A from peers Awesome! location friends foursquare Thursday, 13 December 12
  • 9. Profit & lost Q1 Q2 Q3 YEAR ONE YEAR TWO YEAR THREE YEAR FOUR YEAR FIVE Users 0 0 100,000 250,000 3,000,000 17,000,000 34,000,000 68,000,000 £ £ £ £ £ £ £ £ Revenue Affiliate 0 0 13,462 78,097 3,893,507 32,111,026 84,889,623 169,779,246 Premium App 0 0 3,483 15,423 316,410 2,303,425 6,089,400 12,178,800 Sponsored Content 0 0 1,400 6,200 127,200 926,000 2,448,000 4,896,000 Brand manager 0 0 27,500 57,500 256,500 510,000 510,000 510,000 TOTAL REVENUE 0 0 45,844 157,220 4,593,617 35,850,451 93,937,023 187,364,046 Direct Costs Premium App (Apple) 0 0 1,045 4,627 94,923 691,028 1,826,820 3,653,640 TOTAL DIRECT COSTS 0 0 1,045 4,627 94,923 691,028 1,826,820 3,653,640 GROSS PROFIT 0 0 44,799 152,593 4,498,694 35,159,423 92,110,203 183,710,406 GROSS MARGIN 0.00% 0.00% 97.72% 97.06% 97.93% 98.07% 98.06% 98.05% Operating Costs Employee Costs 51,000 30,000 231,000 550,500 1,510,667 5,138,627 6,423,284 8,029,105 Employee Taxes 6,630 3,900 30,030 71,565 188,937 450,544 563,180 703,975 Facilities 3,000 3,000 27,500 61,000 160,417 575,833 719,792 899,740 Expenses (10% of Personnel) 5,100 3,000 23,100 55,050 151,067 513,863 642,328 802,910 Marketing Contribution 0 30,000 75,000 180,000 1,125,000 1,650,000 2,062,500 2,578,125 Hosting 3,000 3,000 3,500 15,000 127,200 926,000 1,852,000 3,704,000 Technical 2,500 2,500 2,500 11,167 42,000 120,000 150,000 187,500 Legal and Financial 3,000 3,000 20,000 41,000 102,500 153,750 192,188 240,234 Depreciation 6,048 7,958 9,663 32,628 45,021 156,364 218,909 229,855 Amortisation 0 0 0 0 0 0 0 0 TOTAL OPERATING COSTS 80,278 86,358 422,293 1,017,909 3,452,808 9,684,981 12,824,180 17,375,444 NET PROFIT (80,278) (86,358) (377,494) (865,316) 1,045,886 25,474,443 79,286,023 166,334,963 Corporation Tax 0 0 0 0 44,614 5,101,639 15,857,205 33,266,993 RETAINED EARNINGS (80,278) (86,358) (377,494) (865,316) 1,001,272 20,372,804 63,428,818 133,067,970 Headcount 14 22 22 22 37 202 253 316 Thursday, 13 December 12
  • 10. Team Javier Irastorza, Business development Josephine Tsay, Marketing Kathy Chan, Marketing Jun Seki, Developer David Lecoutre, Developer We found each other on Venture lab with common interests in wine. @j_g_seki Thursday, 13 December 12