Intro to Typography

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Intro to Typography

  1. 1. Typography Monday, April 14, 14
  2. 2. Typography MILTON GLASER, 1977 Monday, April 14, 14
  3. 3. Typography can be used to communicate: tone of voice personality age gender mood Monday, April 14, 14
  4. 4. Two Major Font Classifications Serif Typefaces with embellishments added to the basic form of a character (ex: Baskerville) Sans Serif Typefaces with no embellishments added to the basic form of a character (ex: Helvetica) Monday, April 14, 14
  5. 5. 1. This is an example of a sans serif font Monday, April 14, 14
  6. 6. 2. This is an example of a serif font Monday, April 14, 14
  7. 7. Monday, April 14, 14
  8. 8. Monday, April 14, 14
  9. 9. Monday, April 14, 14
  10. 10. In communicating a message, a balance has to be achieved between the visual and verbal aspects of design. Monday, April 14, 14
  11. 11. Visual language Meanings created by the visual appearance of both text and image Monday, April 14, 14
  12. 12. Verbal Language Literal meaning of words, phrases and sentences. Monday, April 14, 14
  13. 13. Visual language can control the interpretation of verbal language Monday, April 14, 14
  14. 14. Monday, April 14, 14
  15. 15. VISUAL LANGUAGE = CHOCOLATE, HAPPINESS Greenpeace’s campaign to raise awareness of the impact of deforestation. VERBAL LANGUAGE = KILLER Monday, April 14, 14
  16. 16. Herb Lubalin, graphic designer/ typographer, 20th century Monday, April 14, 14
  17. 17. Leading The space between lines TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT TEXT LEADING Monday, April 14, 14
  18. 18. Tracking Adjusting the space between an entire block of text T E X T T E X T T E X T T E X T T E X T T E X T TRACKING Monday, April 14, 14
  19. 19. Kerning Adding or subtracting space between specific pairs of characters TEXT TEXT TEXT TEXT TEXT TEX T KERNING Monday, April 14, 14

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