Twitter for Business


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Are you in business or work for a company? Are you overwhelmed when you hear the phrase 'Social Media'? Allow ME to help! Here is an overview for you to learn how to effectively understand twitter, its uses, tools for engagement and measurement, and best practices. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at or

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Twitter for Business

  1. 1. Social media 2.0tO TWEET OR NOT TO TWEET l 615.592.6377
  2. 2. WHERE ARE YOU?• “I don’t have a Twitter account”• “I have a Twitter account” (sure, I JUST set it up cause I knew I would need one for this…but I have one)• “Twitter is a stupid application – no business gets done there.”• “I use Twitter for business and have seen a direct increase
  4. 4. WHAT IS TWITTER?• A 140 character micro-blog• It’s social• Answers who, what, when, where, and WHY• Different audience then Facebook• Traditional media = we create, Social media = they create #HR Professionals need training too! Headed to speak to the Sumner Co HR Assoc on Twitter, it’s uses, tools. To tweet or not to tweet?!
  5. 5. TWITTER GOALSEngage current/new customers•Customer service avenue•Encourage customer loyalty•Increase awareness, lead to sales•
  6. 6. HOW DOES TWITTER HELP A COMPANY*• Drive a flood of new people to your website or blog or offline business• Sell lots more product than you ever imagined (Dell made $2million in 12 months, purely from Twitter offers)• Spy on what’s going on in your industry – see what’s hot and what’s not• Listen to what people really think about your business or product (or you!)• Provide instant customer service, wow your customers and nip problems in the bud fast• Take the pulse of your prospects and customers, find out what they want• Discover new opportunities –find people searching for what you offer• Get the attention of the media and attract free publicity• Spice up the attendance and the atmosphere at your events• Build your brand and reputation as a caring corporate citizen or as a thought leader and innovator• Find suppliers, contractors and staff – worldwide• Announce your real estate or auction listings quickly• Stay instantly in touch with your company team or special interest group *• Provide help and news in times of crisis
  7. 7. WHAT DOES IT ALL MEAN?Tweet: A message posted via Twitter containing 140 characters or fewer.Twitter handle: the username you have selected and the accompanying URL: The sign used to call out usernames in TweetsFollow: To subscribe to another’s Tweets or updates.Follower: A Twitter user who has followed you.Reply: respond to a tweet from a particular user.Retweet: Indicated by RT. The act of forwarding another users Tweet to all of your followers.Modified Tweet: Indicated by MT. Modify a tweet to fit with a new message.Direct Message: Also called DM - simply a "message," these Tweets are private between only thesender and recipient.Hashtag: The # symbol is used to mark keywords or topics in a Tweet.#FF: stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays bytweeting with the hashtag #FF.
  8. 8. ESTABLISH PARAMETERS• Focus group of employees• Gather key individuals; HR, lawyers, PR/Communications, Marketing• Understand the law• Draft the plan; be succinct and plain• Distribute and train
  9. 9. DEVELOP YOUR COMPANY BRAND• Survey the land; establish goals• Build your account • Add a picture • Create bio • Set username• Who will tweet?• What will you say?
  10. 10. WHAT DO YOU TWEET?• Create content calendar• Be helpful; provide news, FAQs• Content creator vs aggregator of information• Comment on non-related topics• Answer customer feedback; don’t erase• Display good works; yours and others• Don’t SELL
  11. 11. WHAT YOU SHOULD KNOW• Search for your name, hashtags, competitors• Be a good listener• You are who you follow/RT• Create lists• Have conversations• Crowd Source• Host tweet chats• Incentivize
  12. 12. TOOLS• Tweetdeck/Hootsuite-SM manager•• does your audience interact• to follow• time twitter search• time social search• Bitly-track shortened links• Instagram-photo sharing
  13. 13. Questions? & Take-away’sKia Jarmon l l 615.592.6377 @MEPRAGENC