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- The Brand :
 Prestige, Performance, and Precision
 Promote sporting culture heritage
- Slogan :
 “Swiss Avant-Garde s...
- Product :
 Luxury sports watches for Men and Women
 Specialty Product
- Design :
 Diversified design, combining the l...
- Brand Ambassadors
- Haute Horlogerie
Products
 Tag Heuer Carrera Mikrograph 1/100th Of a Second Chronograph
 Tag Heuer Carrera Mikrotourbi...
- Price Range :
Stainless Steel 800$ - 9,000$
Stainless Steel and 18K Yellow Gold 1600$- 10,000$
18K Pink Gold 18,000$- 35...
- After Sale Services :
• Send Watch to Service Center
• Maintenance Operations
• International Warranty
• Vintage Workshop
- Channels:
 Luxury Department Stores
 Specialty Stores
 5 specialty stores in Pakistan
- Coverage:
 TAG Heuer is one ...
Marketing Mediums:
- Advertising Channels :
 TAG Heuer is in the top 5 globally in Swiss watch advertising
 TV Commercia...
- Sponsoring and Celebrating Events :
 TAG Heuer celebrated 30 years on seas
 TAG Heuer and the Monaco Grand Prix
 TAG ...
- Core Benefits
 A TAG Heuer watch will last forever
 150 years of watch-making history behind each TAG watch.
 Iconic ...
- Target Market Segments:
 Educated upscale business community
 High profile/income customers
 Both men and women
 Age...
Recent Marketing Campaign Analysis :
‘What are you made of?’
Commercials
- Reference :
http://www.tagheuer.com/int-en/home#/int-en-home
http://timepiecegeek.blogspot.com/2011/11/chapter-
8-segm...
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Tag presentation

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Tag presentation

  1. 1. - The Brand :  Prestige, Performance, and Precision  Promote sporting culture heritage - Slogan :  “Swiss Avant-Garde since 1860” - Brand Positioning :  Emotional attribute with role models , celebrities and sports personalities  Prestige Sports watch
  2. 2. - Product :  Luxury sports watches for Men and Women  Specialty Product - Design :  Diversified design, combining the looks of sports and luxury watch  Sketch  Give 3D volume  Make prototypes and test - Quality :  Continuous monitoring throughout the manufacturing process, each component is subjected to numerous tests including Tag 60 tests for quality - Features:  Water Resistant  Scratch-resistance  Vibration Resistance  Screw in Crown  Double Safety Clasp  Unidirectional Bezel with minute scale
  3. 3. - Brand Ambassadors
  4. 4. - Haute Horlogerie Products  Tag Heuer Carrera Mikrograph 1/100th Of a Second Chronograph  Tag Heuer Carrera Mikrotourbillons  Tag Heuer Carrera Mikrotimer flying 1000  Monaco V4 Concepts  Link Lady Diamond Star  Tag Heuer Diamond fiction  Tag Heuer Carrera Formula 1 Lady yin yang  Tag Heuer Grand Carrera Pendulum - Product Lines :  Formula 1  Aquaracer  Link  Monaco  Carerra  Golf  SLR  Grand Carerra
  5. 5. - Price Range : Stainless Steel 800$ - 9,000$ Stainless Steel and 18K Yellow Gold 1600$- 10,000$ 18K Pink Gold 18,000$- 35,000$ SS & Ceramic 1700$- 6000$ Titanium 5000$ -10,900$ Stainless Steel and Diamonds 3,000$ - 50,000$ Platinum 80,000$ - Discount :  Believe discounting de-values their product  Dealers are forbidden to sell any of their active product for more than 25% off.  No allowances, credit terms or payment periods flexibility as it target more to higher income group. Price
  6. 6. - After Sale Services : • Send Watch to Service Center • Maintenance Operations • International Warranty • Vintage Workshop
  7. 7. - Channels:  Luxury Department Stores  Specialty Stores  5 specialty stores in Pakistan - Coverage:  TAG Heuer is one of the most heavily traded Swiss timepiece companies, with distribution spanning over 6 of the 7 continents -Online Store Locator -BaselWorld Where can you find TAG Heuer watches?
  8. 8. Marketing Mediums: - Advertising Channels :  TAG Heuer is in the top 5 globally in Swiss watch advertising  TV Commercials, Newspapers, Luxury magazines (Robb Report , WatchTime and International Watch), billboards, online, and in outdoor media and store ads. - Social Networking :  Product images and features  Sports especially Racing events they organize, advertise or partnership  News relating to racing events  Brand Ambassadors and other celebs. Promotions
  9. 9. - Sponsoring and Celebrating Events :  TAG Heuer celebrated 30 years on seas  TAG Heuer and the Monaco Grand Prix  TAG Heuer celebrated Mastering Speed for 150 Years in Moscow  TAG Heuer at Goodwood Festival of Speed  TAG Heuer honors the winners of I AM She 2012 - Sales Promotion/Personal Shopping  Seasoned sales person willing to help out a new consumer romotions
  10. 10. - Core Benefits  A TAG Heuer watch will last forever  150 years of watch-making history behind each TAG watch.  Iconic classics  Everyone especially man needs a luxury watch in his wardrobe.
  11. 11. - Target Market Segments:  Educated upscale business community  High profile/income customers  Both men and women  Age group right from mid-20s up to 50s  Sports persons like golf or racing players  Celebrities  All over the world  Trend setting active customers - Marketing Campaigns Reflecting Segments  Shaped by the spirit of sports  Don't crack under pressure  Success. It's a mind game  Inner Strength  What are you made of? - Marketing Strategy :  Involving their customers in the experience of the brand  Customer Relationship Management
  12. 12. Recent Marketing Campaign Analysis : ‘What are you made of?’
  13. 13. Commercials
  14. 14. - Reference : http://www.tagheuer.com/int-en/home#/int-en-home http://timepiecegeek.blogspot.com/2011/11/chapter- 8-segmenting-and-targeting.html https://www.facebook.com/TAGHeuer?ref=ts&fref=ts http://www.watchonista.com/galleries http://www.interwatches.com/tag-heuer-pricelist

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