Future Of Online Radio Middle East Glance

768 views

Published on

A glance at the future of Online Radio in relation to the Middle East

Published in: News & Politics, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
768
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
43
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Future Of Online Radio Middle East Glance

  1. 1. Future of Radio – Middle East Glance www.PersuasiveMarketingGroup.com
  2. 2. Topics The New Web New Trends & Tools in Radio Where Are We Today? The Opportunity www.PersuasiveMarketingGroup.com
  3. 3. The New Web www.PersuasiveMarketingGroup.com
  4. 4. The New Web www.PersuasiveMarketingGroup.com
  5. 5. Conversation Economy Dialogue Driven www.PersuasiveMarketingGroup.com
  6. 6. Conversation Economy Dialogue Driven www.PersuasiveMarketingGroup.com
  7. 7. Empowering the audience Web 2.0 empowers Consumers to add to conversation Every consumer is… www.PersuasiveMarketingGroup.com
  8. 8. …A DJ www.PersuasiveMarketingGroup.com
  9. 9. …A Publisher www.PersuasiveMarketingGroup.com
  10. 10. …An Expert www.PersuasiveMarketingGroup.com
  11. 11. …A Broadcaster www.PersuasiveMarketingGroup.com
  12. 12. …An Editor www.PersuasiveMarketingGroup.com
  13. 13. …A Critic www.PersuasiveMarketingGroup.com
  14. 14. Web 2.0 is Everywhere www.PersuasiveMarketingGroup.com
  15. 15. New Trends in Radio www.PersuasiveMarketingGroup.com
  16. 16. New Shifts I want it when I want it (Time) I want it how & where I want it (Place) I want to be able to influence, talk back, & determine (Control) I want real value for my $ (Money) I want real value for my attention (Attention) www.PersuasiveMarketingGroup.com
  17. 17. Generation “C” Content Creativity Control Communities Co-Creative Connected www.PersuasiveMarketingGroup.com
  18. 18. Audio Alternatives Streaming services that offer songs on demand (e.g. Spotify) Personalizable Web-only Radio (Pandora) Podcasts MP3 players www.PersuasiveMarketingGroup.com
  19. 19. Personalized Radio www.PersuasiveMarketingGroup.com
  20. 20. Contents A B C
  21. 21. Create Your Own Radio www.PersuasiveMarketingGroup.com
  22. 22. Radio & Social Networking www.PersuasiveMarketingGroup.com
  23. 23. Radio & Social Networking Application programming interface (API) is an Interface which enables interaction between different programs www.PersuasiveMarketingGroup.com
  24. 24. Popularity - US www.PersuasiveMarketingGroup.com
  25. 25. Popularity - UK www.PersuasiveMarketingGroup.com
  26. 26. Popularity - Canada www.PersuasiveMarketingGroup.com
  27. 27. Radio for Facebook www.PersuasiveMarketingGroup.com
  28. 28. Mobile Personal, Portable, Pervasive Multiple Revenue Sources (Ring tones, Wallpaper, etc..) Web Integrated www.PersuasiveMarketingGroup.com
  29. 29. More Business Models than FM Ads Direct Sales Merchandising Memberships Subscriptions Sponsorships www.PersuasiveMarketingGroup.com
  30. 30. Where Are We Today? www.PersuasiveMarketingGroup.com
  31. 31. The Online Radio “Brandscape” Interna5onal   Basic  Use  of   Total  Use  of   Technology   Technology   Regional   www.PersuasiveMarketingGroup.com
  32. 32. Online “Pulse” United Arab Emirates Sample www.PersuasiveMarketingGroup.com
  33. 33. Online “Pulse” United Arab Emirates Sample www.PersuasiveMarketingGroup.com
  34. 34. Online “Pulse” United Arab Emirates Sample www.PersuasiveMarketingGroup.com
  35. 35. Online “Pulse” Jordan Sample www.PersuasiveMarketingGroup.com
  36. 36. Online “Pulse” Jordan Sample www.PersuasiveMarketingGroup.com
  37. 37. Are You Serving the “C”? Content Creativity Control Communities Co-Creative Connected www.PersuasiveMarketingGroup.com
  38. 38. The Potential www.PersuasiveMarketingGroup.com
  39. 39. 87 Million MENA Internet Users Source: Maktoob www.PersuasiveMarketingGroup.com
  40. 40. Internet User Growth Source: Maktoob www.PersuasiveMarketingGroup.com
  41. 41. N. Africa & Levant Lead Future Source: Maktoob www.PersuasiveMarketingGroup.com
  42. 42. Future Audience Growth Source: Maktoob www.PersuasiveMarketingGroup.com
  43. 43. Mobile Subscribers Very High Mobile Penetration Rates www.PersuasiveMarketingGroup.com
  44. 44. www.PersuasiveMarketingGroup.com

×