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I love VAMPIRISM...

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This was just another a class project, where we all were suppose to come up with our one obsession since our childhood! Some came out with fashion, pink, barbie, fairy tales, he-man (boy's obsession) but through this class project i really went ahead and thought what was that one obsession that was always there with me? And there after one day i came up with this! I AM OBSESSED WITH VAMPIRES, HORROR MOVIES AND SUPERNATURAL FACTS! Well there the question arises WHY? Go through the video and you will come to know! Thanks
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I love VAMPIRISM...

  1. 1. KHUSHBOO WADHWANI FSID – SEMESTER 5 INSPIRATION – HORROR MOVIES / SUPERNATURAL/ VAMPIRES
  2. 2. Why VAMPIRES ? Similar personality traits : - While transformation they gain height . - cant bear sunlight or rays, likes to go out during night - Reserved . - insomniacs - Have straight brown or black hair - Lovers of dark colors - Afraid of losing people - Craving for blood (in my case juice) - Doesn’t get agitated that easily but when it gets out of control people around me see a really bad side . - At the end the major reason I am indulged into it because since I was a kid I always liked that one shock moment while watching something horror and what I am doing today is something I always wanted to do so my thought process always worked as “ making someone look beautiful has been always easy but making someone look horrifying or ugly is a tough job as a stylist and then carrying it forward and doing full justice with a role through acting is a tough job as an actor .
  3. 3. One of the oldest pictures showing my obsession of black and red color .
  4. 4. PRODUCT – LEATHER JACKET
  5. 5. BRAND’s TARGET AUDIENCE
  6. 6. AGE : - - 17 to 28 years Mainly male dominated brand EDUCATION LEVEL : literate people . Who can understand series of TWILIGHT and VAMPIRE DIARIES INCOME : basically all the people who can afford ZARA or MANGO . ABOUT IT : PUNK , GRUNGY , EDGY . HOW WILL IT BE PROJECTED ? - Hanged ( to show something against gravity ) - Wants the retail store to be bit horrifyingly styled . INSPIRATION FOR THE RETAIL STORE : PUNK .
  7. 7. WHO WOULD PREFER THIS BRAND ? PEOPLE LIKE : Greenday Linkin park
  8. 8. Avril lavigne rihanna
  9. 9. TARGET AUDIENCE THROUGH REAL PEOPLE :
  10. 10. CUSTOMER’s SHOPPING HABITS : - Specific Trend followers - Choosy Final photos :
  11. 11. Feedback
  12. 12. 1 2 Khush 4 3
  13. 13. Total number of feedbacks : 15 Venue : Pearl Academy Date : 7th february 2013 OVER ALL VIEW : Q1 . What product do you think the visuals are promoting ? 13 people – leather or leather jacket 2 people - apparel and clothing . Q2 . Which visual did the best job of it ? Why ? 9 people – 3rd visual ( self explainatory , product is in focus ) 4 people - 2nd visual ( attitude , Damon ) 2 people - 1st visual Q3 . Other than promoting the product , what does the visual project about it ? 10 people – Vampire , Damon , darkness , emo and punk . 3 people - model 2 people - photography
  14. 14. Q4 . What do you like the most about the visuals ? 6 people : the model , the eyes or the eye contact and posing of the model 5 people : photography and editing 4 people : styling . Q5 . What do you like the least about the visuals ? 6 people : nothing , 5 people : high contrast , placement . 4 people : don’t prefer darkness . Q6 . What part of the visual don’t seem to fit together , are confusing or perhaps distracting ? 12 people : 4th visual 2 people : nothing 1 person : 1st visual
  15. 15. Q7 . If you were describing these visuals to someone , would you say they are : 8 people : attention getting 3 people : creative 5 people : energetic 10 people : sexy 2 people : informative 1 person : pleasant 9 people : strong 13 people : original Q8 . Has there been a situation in which you have consumed / used / bought / etc . the product and felt like the characters shown in the visual ? If yes , please describe it . no . Not yet . Q9 . What is your opinion about the “ styling “ in the visual i.e. the coordination between the product , accessories , outfit , make up , hairstyling , choice of model , pose and over all theme ? professional , perfect , good , ok and convincing .
  16. 16. Q10 . On a scale of 1 to 5 ( 1 being the least and 5 being the best ) , where would you rate the knowledge , understanding and communication skills of the fashion styling student presenting the visuals ? 10 people : 4 and 4.5 2 people : 5 1 person : 3 1 person : 2.5 1 person : 4.9
  17. 17. thank you

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