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Final Portfolio


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Final Portfolio

  1. 1. American Apparel Invades France A Marketing Report <ul><li>Kaitlyn Hull </li></ul>
  2. 2. <ul><li>American Apparel is an American company </li></ul><ul><li>In this marketing report we have specific suggestions for the company to enable them to thrive in the French economy. </li></ul><ul><li>This powerpoint will show the outfits shown and why. </li></ul><ul><li>A brief marketing report </li></ul>
  3. 3. This ensemble was chosen because it is darker colors for fall and suits the darker tones French tend to wear. The tights add a flare of interest and a bit of fashion to the outfit that may otherwise be understated. It is relaxed but fashion forward at the same time.
  4. 4. This outfit would ‘suit’ the French fashion perfectly. The skinny tie is back in fashion as of this fall and the interesting color with the shorter version of pants would easily be found walking down a Parisian street. The shorter suit pants paired with a great pair of shoes without socks creates a carefree but still put together look. This could be a versatile business or leisure look. Date
  5. 5. This unisex button up is paired with a black twill skirt, embellished tights and a pair of black heels. This outfit has a good color scheme that suits a French fall well. This look is casual, but sophisticated and fashionable. It would work well in the office or a night out. This outfit was chosen because of its versatility and color scheme being suitable for the French culture, and day to day life.
  6. 6. In this photo the model is wearing a knit black turtleneck dress with an interesting pair of tights. It is a plain outfit but the tights add a bit of flare and interest to the style. French style tends to be simple with a little piece interest. This outfit exemplifies French style and would fit in perfectly on the street. It is worn here with a pair of high heeled lace up booties but would also look great with a pair of boots or vibrant heels.
  7. 7. This male look has a good play on contrasting colors. Using the typical black of French style and pairing it with a pair of neutral khakis. This is a very understated look that is quickly updated by rolling the pants at the bottom to showcase the nice dress shoes. While this could be a dressed up look, we chose to make it more casual and street worthy. We did this by keeping the shirt untucked, rolling the pants, and adding a knit hat for a cooler fall day.
  8. 8. This is a great outfit you could find on the streets of Paris any day of the week. Whether worn out on a day trip to the country or walking around the Parisian markets it is casual and chic. A plain black sweater worn with white khakis and a beautiful pair of brown loafers. Finishing off the look with a neutral eternity scarf, add a bit of fashion and really pulls the look together. This is perfect for a man within the French culture because of the minimal effort, casual, yet fashionable simplicity.
  9. 9. In this photograph the model is wearing a contrast of colors for the fashion forward French woman. With this charcoal wool coat and opposing stripes featured by a bright purple skirt gives the simple look an update. The rose colored eternity scarf adds more contrast to the look. This outfit is easily put together and looks effortless but maintains its fashionable style. Perfect for a stroll through the park or lunch on the terrace. The bright colors paired with the dark tones give it just the right color mix. Date
  10. 10. The effortless working girl. This outfit is perfect for the professional French woman. The navy color is dark and paired with an old fashioned pair of tights in a lighter shade featured by a pair of nude pumps. This wrap dress is professional, fashionable and beautiful. The opposing colored shoes and the interesting tights make the usually drab outfit interesting, sexy, and still allows it to keep the professionalism needed for the office. Date
  11. 11. Taking this creme lace shirt and pairing it with a tulip shaped red skirt, adding polka dot tights and nude mens styled loafers. This outfit is eccentric and interesting while keeping a professional look. This outfit could be worn for a day out or to work. It is a pretty and feminine that would suit a French woman perfectly. The dainty lace with the androgynous shoes give it an interesting fashion savvy look. It is perfectly put together for the French woman with style. Date
  12. 12. American Apparel is known for its ability to mix and match its products. This white turtle neck is beautiful and can be paired with many things. In this outfit it is paired with a high-waisted nude pencil skirt. This is straight out of the professional woman's wardrobe. Sticking with the neutral and simple look we have chosen to eliminate any jewelry or accessories for the look. To finish off the look we add a pair of nude pumps because Parisian women adore their shoes and are rarely seen without a pair of heels, even in a casual ensemble.
  13. 13. Thanks for taking a look <ul><li>Kaitlyn Hull </li></ul>[email_address] 952.913.2003