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Web 2.0: Riding the Wave

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Presentation given for Catholic University's LSC 555 class on February 25, 2008.

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Web 2.0: Riding the Wave

  1. 1. Web 2.0: Riding the Wave Karen Huffman Libraries & Information Services National Geographic Society Catholic University, Washington, DC February 25, 2008
  2. 2. Agenda <ul><li>Let’s get to know each other </li></ul><ul><li>Information trends </li></ul><ul><li>Knowledge management & Web 2.0/3.0 </li></ul><ul><li>Examples </li></ul><ul><li>Implications </li></ul><ul><li>Practical advice for keeping up </li></ul><ul><li>And the winner is… </li></ul>
  3. 3. National Geographic Society <ul><li>Vision </li></ul><ul><ul><li>Inspiring people to care about the planet. </li></ul></ul><ul><li>Mission </li></ul><ul><ul><li>Increase and diffuse geographic knowledge in its broadest sense </li></ul></ul><ul><ul><li>Conduct and assist investigation, research and exploration in any branch of science. </li></ul></ul><ul><ul><li>Encourage the experience and knowledge of other cultures and lands. </li></ul></ul>
  4. 4. Leadership “ Circles of Influence” Expertise Experience Products & Services Collaboration Cross-Organizational External Involvement & Influences Think Tank Trends Analysis Group Geo- Referencing Learning Systems Intranet Portal Deals Council Speakers Bureau Emergency Preparedness Style Committee eMagazines Archives Going Green Women Explorers Initiative Web 2.0 SLA ALA AIIM SAA OHMAR IAI Centers for Excellence Local Universities Volunteers & Mentors Conferences & Seminars Lubuto Project IPY Future Events Knowledge & Strategic Solutions Archives & Special Collections Records & Rights Management Business & Editorial Services Technical Services & Systems Indexing Services NG Libraries & Information Services
  5. 5. Tell Me About Who You Are <ul><li>What type of library do you hope to work for? </li></ul><ul><li>What do you see as our roles? </li></ul><ul><li>How do you define our profession? </li></ul><ul><li>Where do information professionals add value? </li></ul><ul><li>What are you passionate about? </li></ul>
  6. 6. Information Trends <ul><li>Globalization </li></ul><ul><li>Ever growing digital content to organize and synthesize </li></ul><ul><li>Growing role to manage electronic assets </li></ul><ul><li>More sophisticated research questions </li></ul><ul><li>Balance between digital for access, print for preservation </li></ul><ul><li>Increased outsourcing and external hosting </li></ul><ul><li>Social collaboration on upswing </li></ul><ul><li>Staffing challenges </li></ul>
  7. 7. KM = Collaborative Networks
  8. 8. <ul><li>Why should it matter to us? </li></ul><ul><li>How do you define it? </li></ul><ul><li>What do you like best? </li></ul><ul><li>What do you like least? </li></ul><ul><li>What are implications for libraries? </li></ul>What Does Web 2.0 Mean to You?
  9. 9. Social Networking Survey <ul><li>URL: Survey results </li></ul>
  10. 10. Survey (Q7): Purpose & Usage
  11. 11. Survey (Q8): Interactivity
  12. 12. Survey (Q10): Reasons for Use
  13. 15. Web 3.0: Mashups 101 <ul><li>Integrating content/media from one or more sources </li></ul><ul><ul><li>API </li></ul></ul><ul><ul><li>Javascript </li></ul></ul><ul><ul><li>XML </li></ul></ul><ul><li>Improving access </li></ul><ul><li>Enhancing experience </li></ul><ul><li>Adding value/repurposing products and services </li></ul><ul><li>Directory: Programmableweb.com/mashups </li></ul>
  14. 16. Collaborative Knowledge Networks within an Organization <ul><li>Hybrid of solutions: Thinking beyond barriers to solutions </li></ul><ul><li>One size does not fit all </li></ul><ul><li>Engaging people to generate ideas </li></ul><ul><li>Connecting the dots </li></ul><ul><li>Managing of resources </li></ul><ul><li>Capturing intelligence </li></ul><ul><li>Gaining support, selling it to management </li></ul>
  15. 17. Corporate Intranet: NG Insider
  16. 18. Divisions & Teams
  17. 20. International Children’s Site & Social Media Applications
  18. 23. Research Database: NG Time Line
  19. 24. Libraries Wiki
  20. 25. Examples: Women Explorers
  21. 27. Mapping Women Explorers
  22. 28. Expand/Enrich Our Digital Collections
  23. 29. National Geographic Entertainment <ul><li>Integrated Marketing and Sponsorship Wiki </li></ul>
  24. 30. Wiki Prototype to B2B
  25. 31. Future NG Gazetteer
  26. 32. NG Gazetteer Place Names
  27. 33. www.metalens.org
  28. 34. Meta Lens: Working Space
  29. 35. www.metalens.org/story/baja.html
  30. 36. Taxonomies Project Mind Map
  31. 38. ngscollectors.ning.com
  32. 39. National Geographic Online <ul><li>Building online communities </li></ul><ul><ul><li>Mission support </li></ul></ul><ul><ul><li>Engagement, participation around logical content </li></ul></ul><ul><ul><li>Increased satisfaction </li></ul></ul><ul><ul><li>Brand loyalty </li></ul></ul><ul><ul><li>Additional avenues for brand distribution </li></ul></ul><ul><li>Examples </li></ul><ul><ul><li>NGM Online: ngm.nationalgeographic.com </li></ul></ul><ul><ul><li>Student Expeditions: ngstudentexpeditions.com </li></ul></ul><ul><ul><li>Intelligent Travel: intelligenttravel.typepad.com </li></ul></ul>
  33. 40. External Communities <ul><li>Facebook : </li></ul><ul><ul><li>Groups: National Geographic Expeditions, Prints, Traveler, and Widgets </li></ul></ul><ul><li>Flickr: Museum at Explorers Hall </li></ul><ul><li>iTunes: Videos </li></ul><ul><li>MySpace: myspace.com/natgeotv </li></ul><ul><li>YouTube: youtube.com/nationalgeographic </li></ul><ul><li>RSS feeds to various content </li></ul><ul><li>Virtual environments </li></ul><ul><li>And more… </li></ul>
  34. 41. Realize: Change IS Constant <ul><li>Keep current; stay informed. </li></ul><ul><li>Play in multiple sandboxes. </li></ul><ul><li>Form alliances with “like minded” people. </li></ul><ul><li>Understand your work environment. </li></ul><ul><li>Think, plan, and act outside “the box.” </li></ul><ul><li>Don’t let a “closed door” stop you. </li></ul><ul><li>Teach upward, coach, offer learning opportunities. </li></ul><ul><li>Don’t be afraid to fail. </li></ul>
  35. 42. Implications & Considerations <ul><li>Rights and ownership </li></ul><ul><li>Organizational policies </li></ul><ul><li>Resource management </li></ul><ul><li>Viral marketing </li></ul><ul><li>User generated content </li></ul><ul><li>Training and keeping users informed </li></ul><ul><li>Sustainability/staff expertise </li></ul>
  36. 43. Questions? Ideas?
  37. 44. Thank you! <ul><li>“ Power Struggle,” March 2008 </li></ul><ul><li>Source: ngm.nationalgeographic.com </li></ul><ul><li>Photograph by Jonas Bendiksen </li></ul><ul><li>Place: At Reynisdrangar, on Iceland's south coast, waves eroded softer parts of the rocky shore near the village of Vík, leaving these pillars of hard basalt standing alone in the ocean. Geologists call such formations sea stacks. </li></ul>

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