Mashups & More: Creating A Positive User Experience Karen Huffman Libraries & Information Services National Geographic Soc...
Agenda <ul><li>Who we are… </li></ul><ul><li>Defining Web 2.0+ </li></ul><ul><li>Physical: Engaging collaboration </li></u...
National Geographic Society <ul><li>Vision </li></ul><ul><ul><li>Inspiring people to care about the planet. </li></ul></ul...
Leadership “ Circles of Influence” Expertise Experience Products & Services Collaboration Cross-Organizational External In...
What is Web 2.0+?
Mashups 101 <ul><li>Integrating content/media  from one or more sources </li></ul><ul><ul><li>API </li></ul></ul><ul><ul><...
Fostering Web 2.0 and Web 3.0 Virtual Physical
<ul><li>How do you  define the Web? </li></ul><ul><li>What do you like  best about Web 2.0?  </li></ul><ul><li>What do you...
Our Foundation Exploration and Experimentation
 
RSS and Podcasting
Impact: The Domino Effect… <ul><li>Re-purposed  assets </li></ul><ul><li>Gained  buy-in from executives </li></ul><ul><li>...
 
 
 
 
NG Insider: Our Corporate Intranet Built for scalability
Corporate Intranet: NG Insider
Banner region:   - NG Insider logo   - Search   - Main navigation   - Editor’s picks Top region:    - Lead stories Center ...
Research Database: NG Time Line
Divisions & Teams
Customer Service Model: AskGeo
intranet
Community Area for Staff
 
Wikis: Defining Spaces <ul><li>Calendars </li></ul><ul><li>Collaborative hubs </li></ul><ul><li>Dictionaries and encyclope...
Libraries & Information Services Wiki (LIS)
NG Learning Systems: Wikis 101
NG Lingo & Quick Reference
Cross-Divisional Team Space
Google Earth: HTML    Excel    KML <ul><li>BioBlitz name </li></ul><ul><li>Dates </li></ul><ul><li>City/Vicinity </li></...
 
LIS Wiki: Project Planning
LIS Wiki:  Mind Mapping Project
Intranet Team Site + Wiki
Cross-Team Wiki + Mind Mapping
Demographics & Census Data
Women Explorers Wiki
Examples: Women Explorers
 
 
Expand/Enrich Our Digital Collections
NG Channel International (NGCI)
International Children’s Site & Social Media Applications
 
Kids 2.0
NG Kids 2.0 + USA.gov
Travelers International Partners
National Geographic Entertainment <ul><li>Integrated Marketing and Sponsorship Wiki  </li></ul>
Wiki Prototype to B2B
Positioned for Action!
 
NGS Collectors Form
 
www.metalens.org
Meta Lens: Working Space
www.metalens.org/story/baja.html
Practical Steps/Getting Started <ul><li>Keep current: Research and learn about new ideas & tools </li></ul><ul><li>Play in...
Lessons Learned <ul><li>Integrate scalability into your resources and products </li></ul><ul><li>Ensure you have the right...
Web 2.0+ &quot;Imagination is more important than knowledge.&quot;  Albert Einstein
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Mashups and More: Creating A Positive User Experience

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Given during KM World & Intranets, November 2007.

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  • Bio: Karen Huffman is manager of Knowledge Initiatives for National Geographic&apos;s Libraries &amp; Information Services. She is information architect, application developer, and Web 2.0 integrator for the National Geographic&apos;s Corporate Intranet which was selected as one of the top 10 intranets by Nielsen Norman Group for 2007. Karen has worked 22 years at National Geographic, 9 of which have been in the Libraries. She also started a business several year&apos;s ago called CyberSailors.com where she applies her skills developing solutions for organizations. Karen received an MLS from the University of Maryland and a B.A. in Behavioral Social Sciences/Management from Maryland&apos;s University College. Presentation available until January 1, 2008 on our website: http://www.ngslis.org/kmworld/ - Username: km2007 | Password: intranets
  • Mashups and More: Creating A Positive User Experience

    1. 1. Mashups & More: Creating A Positive User Experience Karen Huffman Libraries & Information Services National Geographic Society KM World & Intranets: Web 2.0+ San Jose, California November 11, 2007
    2. 2. Agenda <ul><li>Who we are… </li></ul><ul><li>Defining Web 2.0+ </li></ul><ul><li>Physical: Engaging collaboration </li></ul><ul><li>Virtual: Building knowledge networks </li></ul><ul><li>Practical examples </li></ul><ul><li>Getting started </li></ul><ul><li>Lessons learned </li></ul>
    3. 3. National Geographic Society <ul><li>Vision </li></ul><ul><ul><li>Inspiring people to care about the planet. </li></ul></ul><ul><li>Mission </li></ul><ul><ul><li>Increase and diffuse geographic knowledge in its broadest sense </li></ul></ul><ul><ul><li>Conduct and assist investigation, research and exploration in any branch of science. </li></ul></ul><ul><ul><li>Encourage the experience and knowledge of other cultures and lands. </li></ul></ul>
    4. 4. Leadership “ Circles of Influence” Expertise Experience Products & Services Collaboration Cross-Organizational External Involvement & Influences Think Tank Trends Analysis Group Geo- Referencing Learning Systems Intranet Portal Deals Council Speakers Bureau Emergency Preparedness Style Committee eMagazines Archives Going Green Women Explorers Initiative Web 2.0 SLA ALA AIIM SAA OHMAR IAI Centers for Excellence Local Universities Volunteers & Mentors Conferences & Seminars Lubuto Project IPY Future Events Knowledge & Strategic Solutions Archives & Special Collections Records & Rights Management Business & Editorial Services Technical Services & Systems Indexing Services NG Libraries & Information Services
    5. 5. What is Web 2.0+?
    6. 6. Mashups 101 <ul><li>Integrating content/media from one or more sources </li></ul><ul><ul><li>API </li></ul></ul><ul><ul><li>Javascript </li></ul></ul><ul><ul><li>XML </li></ul></ul><ul><li>Improving access </li></ul><ul><li>Enhancing experience </li></ul><ul><li>Adding value/repurposing products and services </li></ul>
    7. 7. Fostering Web 2.0 and Web 3.0 Virtual Physical
    8. 8. <ul><li>How do you define the Web? </li></ul><ul><li>What do you like best about Web 2.0? </li></ul><ul><li>What do you use and why? </li></ul><ul><li>What are the implications for your products and services? </li></ul><ul><li>Remember: Creative ideas are limitless; technology is only a small piece of the puzzle. </li></ul>What Do You See?
    9. 9. Our Foundation Exploration and Experimentation
    10. 11. RSS and Podcasting
    11. 12. Impact: The Domino Effect… <ul><li>Re-purposed assets </li></ul><ul><li>Gained buy-in from executives </li></ul><ul><li>CFO 2.0 </li></ul><ul><li>Launched on iTunes </li></ul>
    12. 17. NG Insider: Our Corporate Intranet Built for scalability
    13. 18. Corporate Intranet: NG Insider
    14. 19. Banner region: - NG Insider logo - Search - Main navigation - Editor’s picks Top region: - Lead stories Center region: - Daily and recent news areas Right sidebar: - Opportunities - Green tips - Photo of the day - Press releases Bottom center region: - Weather widget - CNN RSS feed
    15. 20. Research Database: NG Time Line
    16. 21. Divisions & Teams
    17. 22. Customer Service Model: AskGeo
    18. 23. intranet
    19. 24. Community Area for Staff
    20. 26. Wikis: Defining Spaces <ul><li>Calendars </li></ul><ul><li>Collaborative hubs </li></ul><ul><li>Dictionaries and encyclopedias </li></ul><ul><li>Directories </li></ul><ul><li>Manuals, tutorials, and best practices </li></ul><ul><li>Newsletters </li></ul><ul><li>Project plans and status reports </li></ul><ul><li>Prototyping ideas/ white-boarding </li></ul><ul><li>Reference material/ FAQs </li></ul><ul><li>Research and expertise database </li></ul><ul><li>Resumes </li></ul><ul><li>Special interest groups </li></ul><ul><li>Team and division sites </li></ul>
    21. 27. Libraries & Information Services Wiki (LIS)
    22. 28. NG Learning Systems: Wikis 101
    23. 29. NG Lingo & Quick Reference
    24. 30. Cross-Divisional Team Space
    25. 31. Google Earth: HTML  Excel  KML <ul><li>BioBlitz name </li></ul><ul><li>Dates </li></ul><ul><li>City/Vicinity </li></ul><ul><li>State/Province </li></ul><ul><li>Zip code </li></ul><ul><li>Country </li></ul><ul><li>Latitude and Longitude </li></ul><ul><li>URL (if available) </li></ul>
    26. 33. LIS Wiki: Project Planning
    27. 34. LIS Wiki: Mind Mapping Project
    28. 35. Intranet Team Site + Wiki
    29. 36. Cross-Team Wiki + Mind Mapping
    30. 37. Demographics & Census Data
    31. 38. Women Explorers Wiki
    32. 39. Examples: Women Explorers
    33. 42. Expand/Enrich Our Digital Collections
    34. 43. NG Channel International (NGCI)
    35. 44. International Children’s Site & Social Media Applications
    36. 46. Kids 2.0
    37. 47. NG Kids 2.0 + USA.gov
    38. 48. Travelers International Partners
    39. 49. National Geographic Entertainment <ul><li>Integrated Marketing and Sponsorship Wiki </li></ul>
    40. 50. Wiki Prototype to B2B
    41. 51. Positioned for Action!
    42. 53. NGS Collectors Form
    43. 55. www.metalens.org
    44. 56. Meta Lens: Working Space
    45. 57. www.metalens.org/story/baja.html
    46. 58. Practical Steps/Getting Started <ul><li>Keep current: Research and learn about new ideas & tools </li></ul><ul><li>Play in multiple sandboxes </li></ul><ul><li>Outline a plan </li></ul><ul><li>Know your users </li></ul><ul><li>Think and act outside “the box” </li></ul><ul><li>Don’t wait until asked…. Just do it! </li></ul><ul><li>Offer training/coaching </li></ul>
    47. 59. Lessons Learned <ul><li>Integrate scalability into your resources and products </li></ul><ul><li>Ensure you have the right people “on the bus” </li></ul><ul><li>MUST work in the “white spaces” to affect change </li></ul><ul><li>Understand the culture in which your work, your customers </li></ul><ul><li>Teach upward, communicate, share results/impact </li></ul><ul><li>Don’t be afraid to fail. </li></ul>
    48. 60. Web 2.0+ &quot;Imagination is more important than knowledge.&quot; Albert Einstein

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