Marketing of god(ISKCON)

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Marketing of god(ISKCON)

  1. 1. GROUP 6 – SEC C – P.G.D.M
  2. 2. The International Society for Krishna Consciousness (ISKCON) was founded byA.C Bhakti Vedanta Swami Prabhupada(1896-1977) in New York city, in the Year 1965. ISKCON devotees worship Lord Krishna, the supreme personality of Godhead. ISKCON emerged in Bhubaneswar in the year 1975 & a temple was built by Gourgovinda Swami.
  3. 3. •Propagation of Krishna Consciousness•Enrich society with teachings of Bhagvat Gita & Srimad Bhagvatam.•Propagation of the belief that each soul is a part & parcel of Lord Krishna.•Preservation of Environment & Life as a whole.•Bring the members closer to each other to live a natural way of life.
  4. 4. • It is a spiritual Organization.• Its popularity is Global in nature.• A large number of the global society is devoted to Lord Krishna.• ISKCON society includes intellectuals like engineers, scientists, economists, research scholars.• ISKCON has developed into a worldwide confederation of 10,000 temple devotees and 250,000 congregational devotees.• ISKCON is comprised of more than 350 centers, 60 rural communities, 50 schools and 60 restaurants worldwid
  5. 5.  MONETARY OPPORTUNITIES POLITICAL OPPORTUNITIES INFRASTUCTURAL OPPORTUNITIES
  6. 6. ISKCON provides a variety of products & services in consumables,accessories, scriptures & spiritual & social events.Some remarkable areas of product & services are mentioned as under: An incense stick manufacturing Unit produces a well assorted range of incense sticks with a price range of Rs 7 to Rs 200 per packet. The sale of Lotus flowers, marigold, & diyas is maximum as these are the basic requirement of every worship. Iskcon also provides spiritual accessories like Krishna necklaces, rings, bracelets, pure Sandal wood, framed photos of lord Krishna etc. Organic farm products like manure, cow dung etc.
  7. 7. ISKCON RANGE OF PRODUCTS BraceletsIncense sticks Photo Frames Necklaces Scriptures Shirts/Apparels
  8. 8. • The ISKCON “prashad” primarily consists of coconuts, special sweets, and dry fruits ranging from Rs 15 to Rs 50.• An independent Vegetarian canteen prepares meals ranging from Rs 10 to Rs 80, depending upon the desirable items to be consumed.• ISKCON is well known for its delicious vegetarian meals that number around 200 items in any special occasion.• Home grown Tamarind rice, North Indian potato salad, split moong Dal, scrambled curd & celestial bananas are some of the consumables produced & marketed by ISKCON.
  9. 9. ISKCON RANGE OF FOOD PRODUCTS Pure Veg Thali Krishna Prashadam Confectionary CakeMoong dal Tamarind rice Organic cultivation at ISKCON New Govardhana, Australia
  10. 10. A high amount of funds are raised by the ISKCON communityduring festivals to provide for the successful course of rituals &practices.The major festivals of ISKCON are as under: JANMASHTHAMI RATHA YATRA DOLA PURNIMA RAM NAVAMI NARSIMHA CHATURDASHI Birthday & Disappearance day of A.C Bhaktivedanta Prabhupada is also observed in great pomp & show.
  11. 11. FESTIVALS OF ISKCON COMMUNITYRatha Yatra Observation, Chicago Narsimha Chaturdashi Ritual, Bangalore
  12. 12. About 65% to 70% of ISKCON funding is derived from donations& collection in general. The collection of funding in Bhubaneswar for ISKCON is around 5 lakhs per month. The collection In Iskcon, Juhu(Mumbai) for the same is almost 75 lakhs. The collection almost triples at the time of Janmashthami or Ratha Yatra & have reached 2cr in a month. Huge funds are gathered from very renowned ISKCON devotees, for example Albert Ford(now Ambarish Das),who happens to be the greatgreat grandson of Sir Henry Ford, the legendary man behind FORDAUTOMOBILES, is an ISKCON devotee and it is said that He hasfunded 75% of the donation in the 500cr “TEMPLE OF VEDICPLANETARIUM” project about to be initiated in Mayapuri nearKolkata.
  13. 13.  ISKCON-A POWER BRAND ISKCON-SUCCESSFULLY MARKETED PRODUCT FOOTFALL IS THE KEY TO DAILY EARNINGS PESTEL COMPATIBLE GLOBAL LEADER IN “SPIRITUAL ECONOMY” CAN IMPROVE 10 folds IN PROMOTIONS THROUGH ATL & BTL ACTIVITIES. CAN DEVELOP MORE UNDER GOVERNMENT COLLABORATION FOR AGRICULTURAL UPLIFTMENT.
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