http://www.youtube.com/watch?v=nNMZFhdqVJY WELCOME
PRESENTATION <ul><li>Company description </li></ul><ul><li>Target Group </li></ul><ul><li>Result Analysis </li></ul><ul><l...
COMPANY DESCRIPTION <ul><li>Heineken Experience  </li></ul><ul><li>Current strategy </li></ul>
TARGET GROUP <ul><li>Tourists Amsterdam </li></ul>
RESULTS ANALYSES <ul><li>Conclusion </li></ul><ul><li>Strengths </li></ul><ul><li>Weaknesses </li></ul><ul><li>Opportuniti...
GOALS / CRITERIA  <ul><li>Clearance </li></ul><ul><li>Must see attraction </li></ul><ul><li>Collaboration  </li></ul><ul><...
STRATEGY Tourists Amsterdam Unfamiliair with HE Tourists Amsterdam Familiair with HE Collaboration with must see attractio...
COLLABORATIONLINE <ul><li>Involved must see attractions </li></ul>
<ul><li>www.highamsterdam.com </li></ul>
CITY MARKETING: BLUE TOOTH <ul><li>Basis  </li></ul><ul><li>Poster points </li></ul><ul><li>Blue tooth points </li></ul>
www.heinekenexperience.com <ul><li>Entering website </li></ul><ul><li>Community </li></ul><ul><li>Information and history ...
INTRO MOVIE <ul><li>It’s all about the Experience … </li></ul>Enter your name and country
COMMUNITY
HISTORY AND INFORMATION
EVENTS & TOURS
<ul><li>Heineken Experience </li></ul><ul><li>Target Group </li></ul><ul><li>Internal & external analysis </li></ul><ul><l...
Questions?
Upcoming SlideShare
Loading in …5
×

Heineken Experience

2,772 views

Published on

By Annelie de Bruijne & Ricky Langeveld

Published in: Education, Travel, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,772
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Heineken Experience

  1. 1. http://www.youtube.com/watch?v=nNMZFhdqVJY WELCOME
  2. 2. PRESENTATION <ul><li>Company description </li></ul><ul><li>Target Group </li></ul><ul><li>Result Analysis </li></ul><ul><li>Goals | Criteria </li></ul><ul><li>Strategy </li></ul><ul><li>Concept </li></ul>
  3. 3. COMPANY DESCRIPTION <ul><li>Heineken Experience </li></ul><ul><li>Current strategy </li></ul>
  4. 4. TARGET GROUP <ul><li>Tourists Amsterdam </li></ul>
  5. 5. RESULTS ANALYSES <ul><li>Conclusion </li></ul><ul><li>Strengths </li></ul><ul><li>Weaknesses </li></ul><ul><li>Opportunities </li></ul><ul><li>Threaths </li></ul>
  6. 6. GOALS / CRITERIA <ul><li>Clearance </li></ul><ul><li>Must see attraction </li></ul><ul><li>Collaboration </li></ul><ul><li>Digital Media Communication </li></ul><ul><li>Innovative </li></ul><ul><li>Education, interaction, entertainment on the website </li></ul>
  7. 7. STRATEGY Tourists Amsterdam Unfamiliair with HE Tourists Amsterdam Familiair with HE Collaboration with must see attractions Website Visit Heineken Experience
  8. 8. COLLABORATIONLINE <ul><li>Involved must see attractions </li></ul>
  9. 9. <ul><li>www.highamsterdam.com </li></ul>
  10. 10. CITY MARKETING: BLUE TOOTH <ul><li>Basis </li></ul><ul><li>Poster points </li></ul><ul><li>Blue tooth points </li></ul>
  11. 11. www.heinekenexperience.com <ul><li>Entering website </li></ul><ul><li>Community </li></ul><ul><li>Information and history </li></ul><ul><li>Events and tours </li></ul>
  12. 12. INTRO MOVIE <ul><li>It’s all about the Experience … </li></ul>Enter your name and country
  13. 13. COMMUNITY
  14. 14. HISTORY AND INFORMATION
  15. 15. EVENTS & TOURS
  16. 16. <ul><li>Heineken Experience </li></ul><ul><li>Target Group </li></ul><ul><li>Internal & external analysis </li></ul><ul><li>Goals </li></ul><ul><li>Strategy & Concept </li></ul>SUMMARY
  17. 17. Questions?

×