Club Mistal

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By Bjorn Bredehorst

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Club Mistal

  1. 1. Website Analysis by Björn Bredehorst
  2. 2. content <ul><li>introduction </li></ul><ul><li>Club Mistral‘s web presence </li></ul><ul><li>the webiste </li></ul><ul><li>competition </li></ul><ul><li>conclusions & recommendations </li></ul>
  3. 3. introduction <ul><li>Club Mistral is the head company </li></ul><ul><ul><li>Skyriders is a seperate company brand </li></ul></ul><ul><li>Both have a individual websites online </li></ul><ul><li>Core Competence Wind & Kitesurf </li></ul><ul><ul><li>Niche Product Surfing </li></ul></ul><ul><li>Target group: Young professionals & Families </li></ul>Club Mistral: Touroperator for Windsurfing holidays since 1985 Skyriders: Competence team on kite surfing and surfing
  4. 4. web presence <ul><li>Website : </li></ul><ul><li>Easy to find with search engines. </li></ul><ul><li>Google, Yahoo and MSN  ‘Club Mistral’ </li></ul><ul><li>= top ranking of the page. (Fireball = 4 th place) </li></ul><ul><li>Key word search: Improvable!!! </li></ul><ul><li>Low apearence on blog sphere </li></ul>
  5. 5. web presence www.technorati.com
  6. 6. web presence www.blogpulse.com
  7. 7. web presence www.youtube.com
  8. 8. the website
  9. 9. competition <ul><li>Most competitor websites do also not offer customer participation, Digital Media, mobile phone services, etc. </li></ul><ul><li>Websites serves as information source only </li></ul><ul><li>www.fly2kite.com is an exception !!! </li></ul>
  10. 10. www.fly2kite.com
  11. 11. conclusion <ul><li>Good aspects: videos, newsletter, webcam + weather charts </li></ul><ul><li>Website serves as information source only </li></ul><ul><li>No active participation for customers possible </li></ul><ul><li>Intransparent due to too many subcategories / too much text </li></ul><ul><li>Web presence of Club Mistral is too low (word of mouth is important / cheap) </li></ul><ul><li>Use of new technologies (Vodcasts with DVD content, mms + e-mail advertising, etc. </li></ul>
  12. 12. recommendations <ul><li>Step 1: Make website more transparent </li></ul><ul><li>Have one general website for all products </li></ul><ul><li>Clear up home page (too irretating) </li></ul><ul><li>Less text & more images ( less is more / images say more than words, especially in tourism) </li></ul><ul><li>Accurate category names </li></ul>
  13. 13. the website
  14. 14. Wind Kite Surf … Or all 3 together… Make the most out of YOUR holiday Destinations Home Service About Us Contact Comunity Contact us +49 (0)881 9096019 [email_address] Prices
  15. 15. recommendations <ul><li>Step 2: More blog / forum activities: </li></ul><ul><li>Cheap & easy </li></ul><ul><li>E.g. Facebook group (no maintenance costs) </li></ul><ul><li>Word of mouth is important, especially in tourism) </li></ul><ul><li>Get impressions / feedback </li></ul><ul><li>active forums can be used for advertisng / promotion </li></ul><ul><li>(price draws, banners,etc.) </li></ul>
  16. 16. recommendations <ul><li>Step 3: More active customer participation </li></ul><ul><li>Pictures & video uploads (add value and content to website & company) </li></ul><ul><li>Forum </li></ul><ul><ul><li>People can exchange experiences </li></ul></ul><ul><ul><li>Potential customers can inform themselves, ask questions </li></ul></ul><ul><ul><li>Customers can meet before & after holiday </li></ul></ul><ul><ul><li>Leave important data (prefernces, destinations, interests) </li></ul></ul>
  17. 17. recommendations <ul><li>Step 4: Tailor made Marketing </li></ul><ul><li>Take pictures of clients during holiday & send it via sms or e-mail as reminder </li></ul><ul><li>Get weather forecasts 3 days before customer goes on holiday on mobile phone </li></ul><ul><li>Take professional pictures during holiday, sell them on website afterwards </li></ul>
  18. 18. The End Thank you for your attention!!! Any questions???

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